Viu and SBS announce Lee Je-hoon's return in Taxi Driver 3 - Middle East Business News and Information
Dubai – UAE, 14 July 2025 – Viu, PCCW's leading pan-regional OTT platform, and SBS, Korea's award-winning network, have announced Season 3 of the global hit Taxi Driver , premiering Q4 2025 as a Viu Original worldwide (excluding South Korea and mainland China). Following the record-breaking Season 2, this instalment retains the success of the Korean storytelling franchise while expanding its international production locales and introducing pan-Asian talent.
Lee Je-hoon reprises his iconic role as Kim Do-gi, the brilliant yet tormented vigilante who has captivated audiences around the globe. He is joined by returning fan favourites Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yoo-ram. Envisioned by writer Oh Sang-ho and director Kang Bo-seung, the Rainbow Taxi team faces their most dangerous missions yet.Edan Lui of Hong Kong's top boy group MIRROR makes his Korean drama debut asa character who forms an unpredictable alliance with Kim Do-gi.
Park Jeong-hoon, CEO of Studio S (in-house production arm of SBS Media Group), said: 'We are delighted to introduce Taxi Driver 3 through our trusted and long-standing partnership with Viu, a platform with strong global influence and reach. Our production team is working diligently to create a high-quality drama that lives up to the legacy of Seasons 1 and 2, striving to meet and exceed the expectations of viewers.'
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said: 'Our fresh slate of titles reinforces our commitment to compelling storytelling that resonates locally and travels globally. In 2025, we are bringing new international collaborations such as Taxi Driver 3 and My Youth , delivering authentic, locally rooted productions with cross-border appeal. By working alongside world-leading studio partners and by showcasing local and global talent, we hope to continue to support the creative industry while featuring fresh narratives and cultural richness that captivate audiences worldwide.'
On top of My Youth starring global superstar Song Joong-ki, Viu's 2025 slate features diverse local programmes. These include 12 new Malay titles encompassing co-productions with leading Malaysian studios such as Rumah Karya Citra and Global Station as well as premium Indonesian content from the Viu | MAXStream Originals partnership with Telkomsel.
Key Content Highlights for Q3 2025 Title Synopsis My Youth (KR) A poignant second-chance romance . Song Joong-ki stars as a reclusive ex-child actor, reunited with his first love – now a driven entertainment exec – forcing them to confront their past and reinvented selves. My Girlfriend Is a Man! (KR) A gender-bending romantic comedy . Adapted from the hit webtoon, featuring Astro's Yoon San-ha, Oh My Girl 's Arin, Yoo Jung-hoo and former LOONA's Chuu in a hilarious clash of love and identity. Love's Ambition (CN) A contemporary romance of love and self-discovery . Internet celebrity Xu Yan (Zhao Lu Si) and urban elite Shen Haoming (William Chan) are the perfect couple – until their different worlds pull them apart. Rintik Terakhir (ID) A psychological romance sequel to the hit series Aku Tak Membenci Hujan. Karang, a brilliant teenager living with dual personalities after trauma, fights to reclaim his love while confronting past grudges and his own dark side. Putri & Phrince (MY) A social media romance . A fresh, addictive teen romance blending high school drama and digital-age fame – directed by Liyana Jasmay and starring Malaysia's hottest rising talents.
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