
Apple iPhone 17 Release Date: Your Complete Countdown
iPhone 17: Keynote Announcement
The keynote is when Apple will reveal its new handsets (plus new Apple Watch models, including an Apple Watch Ultra 3 which may have the biggest display yet). I believe it will be announced at around 8 a.m. Pacific on Tuesday, Aug. 26. You can read full details of the announcement and how it will happen here.
iPhone 17: Keynote at 10 a.m. Tuesday, Sept. 9
Once the keynote has been announced, around two weeks will pass until it takes place. Unless there's a major surprise, it will be in the 1,000-seater Steve Jobs Theater at Apple Park, the company's Cupertino headquarters.
It will start at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. time.
As for the date, that's looking increasingly likely to be the date I predicted in July: Tuesday, Sept. 9. Things can change, though, so the Monday or Wednesday of that week are still possible.
Much less likely is an event in the week before: Labor Day would push the event to the Wednesday instead of the Tuesday events Apple likes best and it would clash with the Berlin tech show IFA, so many favored press would be in the wrong country.
By 12 noon Pacific, we'll know all the new iPhones by name, and have access to all their secrets, including pricing.
iPhone 17: Pre-Orders Friday, Sept. 12
The date for pre-orders opening is routinely the Friday following the keynote. The time, if it's the same as last year, will be 5 a.m. Pacific, 8 a.m. Eastern, 1 p.m. U.K.
iPhone 17: Release Date Friday, Sept.19
This is customarily the Friday in the week following the keynote, and will be in the morning. Usually, this is 7 a.m. local time.

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