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Nestlé boycott over DEI rollback starts this week. See how it differs from Target, Amazon

Nestlé boycott over DEI rollback starts this week. See how it differs from Target, Amazon

USA Today20-03-2025
Nestlé boycott over DEI rollback starts this week. See how it differs from Target, Amazon A boycott of Nestlé starts this week, and it's different than the Target and Amazon boycotts. This one asks people to avoid hundreds of everyday products instead of one particular retailer.
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Consumers to boycott companies retreating from DEI. Here's what we know.
Consumers are planning to boycott certain companies retreating from diversity, equity and inclusion initiatives.
The Nestlé boycott begins March 21 and lasts until March 28.
Nestlé produces several everyday items, including Cheerios cereal, Purina and Fancy Feast pet food, KitKat chocolate, Cerelac baby food, and more.
Additional economic boycotts include Walmart, McDonald's, and General Mills, plus additional Amazon and Target boycotts.
Next up, Nestlé.
After boycotts of Amazon and Target for rolling back their DEI initiatives, activists are targeting the brand behind Purina pet foods, Coffee-Mate creamers and Toll House chocolate chips, among many more. Here's what to know.
Why are Nestlé, Amazon, Target being boycotted?
After President Donald Trump called to rescind diversity, equality and inclusion policies at the federal level, many companies began rolling back their own programs. In response to that, activists have organized boycotts of those companies, including Amazon, Target, Walmart, Nestlé and more.
A 40-day boycott of Target, timed to coincide with Lent, a 40-day period of prayer and fasting leading up to Easter, began last week. An Amazon boycott wrapped up last week, but another is coming in May, the Arizona Republic reports.
DEI explained: What is DEI and why is it so divisive? What you need to know.
When does the boycott of Nestlé begin? Why this boycott is different
The boycott of Nestlé products begins Friday, March 21 and ends March 28, per the Arizona Republic.
While the Target and Amazon involved not shopping with either major retailer, the Nestlé one will have participants avoiding a slew of products, from pet food to chocolate as well as cereal and frozen pizza.
What brands does Nestlé own?
According to its website, Nestlé owns hundreds of brands in several categories:
Nestlé produces Purina, Alpo, Fancy Feast and many more pet foods
Alpo dog food
dog food Bakers dog food
dog food Beggin' dog treats
dog treats Beneful dog food
dog food Beyond dog food
dog food Busy Bone dog treats
dog treats Cat Chow cat food
cat food Dog Chow dog food
dog food Fancy Feast cat food
cat food Felix cat food
cat food Gourmet pet food
pet food Lily's Kitchen pet foods
pet foods Merrick pet food
pet food Pro Plan Veterinary Diets pet food
pet food Purina pet food
pet food Purina One pet food
pet food Purina Pro Plan pet food
pet food Supercoat dog food
dog food Terra Canis dog food
dog food Tidy Cats litter
Sorry, chocolate fans: Nestlé makes KitKat and several other brands
Aero chocolate bars
chocolate bars Baci Perugina chocolate-hazelnut candies
chocolate-hazelnut candies Cailler chocolate
chocolate Damak chocolate-pistachio candies
chocolate-pistachio candies Garoto chocolate
chocolate Hsu Fu Chi biscuits, chocolates and jellies
biscuits, chocolates and jellies KitKat chocolate bars and cereal
chocolate bars and cereal Milkybar chocolate
chocolate Milo chocolate malt
chocolate malt Munch chocolate
chocolate Quality Street chocolates and candies
chocolates and candies Sahne Nuss chocolate
Baby food and supplements made by Nestlé
Cerelac baby food
baby food Compleat tube feeding
tube feeding Gerber baby food
Nestléproduces Coffee-Mate, Carnation, bottled water and more beverages
Acqua Panna mineral water
mineral water Bear Brand milk drinks
milk drinks Boost nutritional drinks
nutritional drinks Buxton British mineral water
British mineral water Carnation dessert sauces, drinks and powders
dessert sauces, drinks and powders Coffee-Mate creamer
creamer Erikli water
water Essentia water
water Henniez mineral water
mineral water Hepar mineral water
mineral water La Vie mineral water
mineral water Levissima water
water Nescafé coffee
coffee Nespresso coffee
coffee Nesquik drinks, cereal, chocolate syrup and powder
drinks, cereal, chocolate syrup and powder Nestea drinks
drinks Nestlé Pure Life water
water Nestlé Sustainable Sourced Cocoa
Nido milk
milk Perrier sparkling water
sparkling water Plant-based and so good dairy alternatives
dairy alternatives Roastelier by Nescafé coffee roasting system
coffee roasting system S.Pellegrino water
water Sanpellegrino water
water Starbucks Coffee at Home coffee
coffee Vittel mineral water
DiGiorno, Lean Cuisine, Stouffer's and more prepared meals under Nestlé umbrella
DiGiorno frozen pizza
frozen pizza Garden Gourmet meals
meals Harvest Gourmet meals
meals Hot Pockets snacks
snacks Lean Cuisine meals
meals Life Cuisine meals
meals Stouffer's frozen meals
Nestlé makes well-known cereal, ice cream and supplement brands
Nestlé is also responsible for several popular cereal brands U.S. consumers will recognize, including Cheerios, Corn Flakes, Shredded Wheat Original and Trix.
Drumstick and Häagen-Dazs are among the frozen ice cream treats made by Nestlé, and the company also produces Garden of Life, Impact, Nature's Bounty, Peptamen and Resource nutritional supplements, among others.
Boycotts planned against Walmart, McDonald's and more; another economic blackout set
The Arizona Republic reports that a flier shared on social media lays out a series of upcoming boycotts:
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