LeBron James Barbie selling in record numbers on StockX
Priced at $75, the LeBron James doll is selling for much more than that on secondary markets. (Credit: eBay)
The recent release of the LeBron James Barbie — the first Ken doll of a male professional athlete — made massive waves on StockX, setting a new record for the most launch-day sales for any collectible in the history of the platform.
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According to data shared with cllct, there were more than 1,400 sales of the doll on its release day Monday with an average resale price of $118. That's 57 percent higher than its original retail price of $75.
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Previously, the launch-day record for a collectible on StockX was owned by the Supreme Hot Wheels Fleet Flyer + 1992 BMW M3 Red from April 2019, which saw 1,170 trades on its first day.
eBay also saw significant sales volume for the doll, including the $3,000 sale of one signed by James himself.
Will Stern is a reporter and editor for cllct, the premier company for collectible culture.
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