logo
‘Jaws' and the two musical notes that changed Hollywood forever

‘Jaws' and the two musical notes that changed Hollywood forever

Yahoo18-06-2025
'Da, duh.'
Two simple notes – E and F – have become synonymous with tension, fear and sharks, representing the primal dread of being stalked by a predator.
And they largely have 'Jaws' to thank.
Fifty years ago, Steven Spielberg's blockbuster film – along with its spooky score composed by John Williams – convinced generations of swimmers to think twice before going in the water.
As a scholar of media history and popular culture, I decided to take a deeper dive into the staying power of these two notes and learned about how they're influenced by 19th-century classical music, Mickey Mouse and Alfred Hitchcock.
YouTube video not showing up for me
In 1964, fisherman Frank Mundus killed a 4,500-pound great white shark off Long Island.
After hearing the story, freelance journalist Peter Benchley began pitching a novel based on three men's attempt to capture a man-eating shark, basing the character of Quint off of Mundus. Doubleday commissioned Benchley to write the novel, and in 1973, Universal Studios producers Richard D. Zanuck and David Brown purchased the film rights to the novel before it was published. The 26-year-old Spielberg was signed on to be the director.
Tapping into both mythical and real fears regarding great white sharks – including an infamous set of shark attacks along the Jersey Shore in 1916 – Benchley's 1974 novel became a bestseller. The book was a key part of Universal's marketing campaign, which began several months before the film's release.
Starting in the fall of 1974, Zanuck, Brown and Benchley appeared on a number of radio and television programs to simultaneously promote the release of the paperback edition of the novel and the upcoming film. The marketing also included a national television advertising campaign that featured emerging composer Williams' two-note theme. The plan was for a summer release, which, at the time, was reserved for films with less than stellar reviews.
Films at the time typically were released market by market, preceded by local reviews. However, Universal's decision to release the film in hundreds of theaters across the country on June 20, 1975, led to huge up-front profits, sparking a 14-week run as the No. 1 film in the U.S.
Many consider 'Jaws' the first true summer blockbuster. It catapulted Spielberg to fame and kicked off the director's long collaboration with Williams, who would go on to earn the second-highest number of Academy Award nominations in history – 54 – behind only Walt Disney's 59.
Though it's now considered one of the greatest scores in film history, when Williams proposed the two-note theme, Spielberg initially thought it was a joke.
But Williams had been inspired by 19th and 20th century composers, including Claude Debussy, Igor Stravinsky and especially Antonin Dvorak's Symphony No. 9, 'From the New World.' In the 'Jaws' theme, you can hear echoes of the end of Dvorak's symphony, as well as the sounds of another character-driven musical piece, Sergei Prokofiev's 'Peter and the Wolf.'
'Peter and the Wolf' and the score from 'Jaws' are both prime examples of leitmotifs, or a musical piece that represents a place or character.
The varying pace of the ostinato – a musical motif that repeats itself – elicits intensifying degrees of emotion and fear. This became more integral as Spielberg and the technical team struggled with the malfunctioning pneumatic sharks that they'd nicknamed 'Bruce,' after Spielberg's lawyer.
As a result, the shark does not appear until the 81-minute mark of the 124-minute film. But its presence is felt through Williams' theme, which some music scholars have theorized evoke the shark's heartbeat.
Williams also has Disney to thank for revolutionizing character-driven music in film.
The two don't just share a brimming trophy case. They also understood how music can heighten emotion and magnify action for audiences.
Although his career started in the silent film era, Disney became a titan of film, and later media, by leveraging sound to establish one of the greatest stars in media history, Mickey Mouse.
When Disney saw 'The Jazz Singer' in 1927, he knew that sound would be the future of film.
On Nov. 18, 1928, 'Steamboat Willie' premiered at Universal's Colony Theater in New York City as Disney's first animated film to incorporate synchronized sound.
Unlike previous attempts to bring sound to film by having record players concurrently play or deploying live musicians to perform in the theater, Disney used technology that recorded sound directly on the film reel.
It wasn't the first animated film with synchronized sound, but it was a technical improvement to previous attempts at it, and 'Steamboat Willie' became an international hit, launching Mickey's – and Disney's – career.
The use of music or sound to match the rhythm of the characters on screen became known as 'Mickey Mousing.'
'King Kong' in 1933 would deftly deploy Mickey Mousing in a live action film, with music mimicking the giant gorilla's movements. For example, in one scene, Kong carries away Ann Darrow, who's played by actress Fay Wray. Composer Max Steiner uses lighter tones to convey Kong's curiosity as he holds Ann, followed by ominous, faster, tones as Ann escapes and Kong chases after her. In doing so, Steiner encourages viewers to both fear and connect with the beast throughout the film, helping them suspend disbelief and enter a world of fantasy.
Mickey Mousing declined in popularity after World War II. Many filmmakers saw it as juvenile and too simplistic for the evolving and advancing film industry.
In spite of this criticism, the technique was still used to score some iconic scenes, like the playing of violins in the shower as Marion Crane is stabbed in Alfred Hitchcock's 'Psycho.'
Spielberg idolized Hitchcock. A young Spielberg was even kicked off the Universal lot after sneaking on to watch the production of Hitchcock's 1966 film 'Torn Curtain.'
Although Hitchcock and Spielberg never met, 'Jaws' clearly exhibits the influence of Hitchcock, the 'Master of Suspense.' And maybe that's why Spielberg initially overcame his doubts about using something so simple to represent tension in the thriller.
The use of the two-note motif helps overcome the production issues Spielberg faced directing the first feature length movie to be filmed on the ocean. The malfunctioning animatronic shark forced Spielberg to leverage Williams' minimalist theme to represent the shark's ominous presence in spite of the limited appearances by the eponymous predatory star.
As Williams continued his legendary career, he would deploy a similar sonic motif for certain 'Star Wars' characters. Each time Darth Vader appeared, the 'Imperial March' was played to set the tone for the leader of the dark side.
As movie budgets creep closer to a half-billion dollars, the 'Jaws' theme – and the way those two notes manipulate tension – is a reminder that in film, sometimes less can be more.
This article is republished from The Conversation, a nonprofit, independent news organization bringing you facts and trustworthy analysis to help you make sense of our complex world. It was written by: Jared Bahir Browsh, University of Colorado Boulder
Read more:
How the sounds of 'Succession' shred the grandeur and respect the characters so desperately try to project
'Jaws' portrayed sharks as monsters 50 years ago, but it also inspired a generation of shark scientists
From 'Jaws' to 'Schindler's List,' John Williams has infused movie scores with adventure and emotion
Jared Bahir Browsh does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

From ‘skibidi' to ‘mouse jiggler': The new words being added to the Cambridge Dictionary
From ‘skibidi' to ‘mouse jiggler': The new words being added to the Cambridge Dictionary

Yahoo

time28 minutes ago

  • Yahoo

From ‘skibidi' to ‘mouse jiggler': The new words being added to the Cambridge Dictionary

Thousands of new words, including popular social media slang such as "Skibidi", "tradwife", and "delulu", are set to be added to the Cambridge Dictionary this year. Over 6,000 terms will join the lexicon, reflecting modern life with additions like "mouse jiggler" from remote working, and "forever chemical" highlighting climate change concerns. Slang term 'skibidi', a jibberish word, joined the world's largest online dictionary in the past 12 months. Defined in the dictionary as 'a word that can have different meanings such as 'cool' or 'bad', or can be used with no real meaning as a joke', an example of its use is: 'What the skibidi are you doing?' The term was coined by the creator of a viral animated video series called 'skibidi toilet' on YouTube, Cambridge Dictionary said, and Kim Kardashian revealed her familiarity with the phrase when she posted a video on Instagram in October showing a necklace her daughter had given her as a birthday present, engraved with 'skibidi toilet'. 'Internet culture is changing the English language and the effect is fascinating to observe and capture in the dictionary,' said Colin McIntosh, lexical programme manager at Cambridge Dictionary. 'Tradwife', short for traditional wife, has also grown in popularity, Cambridge Dictionary said, thanks to the digital world. Meaning, a married woman who stays at home doing cooking, cleaning, and has children that she takes care of, the dictionary definition also says a 'tradwife' is 'especially one who posts on social media'. As well as new phrases, some shortened versions of existing terms have been added, including 'delulu', a play on the world delusional, with a similar definition: 'believing things that are not real or true, usually because you choose to'. Mr McIntosh said Cambridge Dictionary only adds words which they believe will stand the test of time. 'It's not every day you get to see words like 'skibidi' and 'delulu' make their way into the Cambridge Dictionary,' he said. 'We only add words where we think they'll have staying power.' Cambridge Dictionary uses the Cambridge English Corpus, a database of more than two billion words of written and spoken English, to observe how new words are used by different people, how often and in what contexts they are used. More remote working since the pandemic helped 'mouse jiggler', meaning a device or piece of software used to make it seem as though you are working when you are not, gain its place in the dictionary. Some composite terms such as 'broligarchy' were also added. Merging 'bro' and 'oligarchy', the term means 'a small group of men, especially men owning or involved in a technology business, who are extremely rich and powerful, and who have or want political influence', and was used to describe tech leaders Jeff Bezos, Elon Musk and Mark Zuckerberg attending Donald Trump's inauguration in January. Meanwhile, new entries like 'work wife' and 'work spouse' acknowledge workplace relationships where two people help and trust each other, Cambridge Dictionary said.

15 Influencers Whose Careers Tanked Basically Overnight
15 Influencers Whose Careers Tanked Basically Overnight

Yahoo

time40 minutes ago

  • Yahoo

15 Influencers Whose Careers Tanked Basically Overnight

Ballinger skyrocketed to fame in the late 2000s through her alter ego Miranda Sings, who would confidently and badly sing popular songs with lipstick smeared above her top lip. She was able to foray this into a Netflix special and show, and she was successful for over a decade — until allegations came out that she'd put underage fans in exploitative positions and engaged with them in inappropriate ways. Brands began to pull ads from Ballinger's projects as public backlash increased, but the nail in the coffin for Ballinger was her "apology" video. In the video, she decided to sing about the allegations while playing a ukelele, saying, "Even though my team has strongly advised me to not say what I want to say, I recently realized that they never said that I couldn't sing what I want to say, so..." Ballinger was widely mocked, and has not posted on her official YouTube channel in two years, though she continues to post on her vlog account. Still, her reputation never really recovered. In the video, Ballinger denied being a groomer, stating (well, singing) that she'd overshared and made jokes in poor taste, but that she hadn't been creepy. She also said that her content has always been labeled PG-13 and that she's relied on parents to decide if it's appropriate for their kids to attend her shows or watch her content. She later addressed the controversy, calling the video "embarrassing" and saying, "I should have handled that situation with maturity and empathy, but instead I just let my ego take over and I'm really disappointed in myself." She also addressed the allegations, saying, "Over the last 15 years of my career, there have been moments where I was immature and inappropriate with some of my comedy. And there were times when I did not put enough thought into my fan interactions. And because of that behavior, people got hurt, and I am so sorry. I never wanted to hurt anybody, but it's clear that I did and I feel so terrible about that." the mid-to-late 2010s, Ruby Franke ran the popular family vlog 8 Passengers, where she showcased content with her husband and six kids. Some of her parenting (specifically discipline) methods, including withholding food and making a child sleep on a bean bag for months, began to receive backlash in 2020, leading to her YouTube page becoming less and less popular. It was later deleted, and Franke began to make other content with counselor and business partner Jodi Hildebrandt. This career turn may have been successful, but the next year, both Franke and Hildebrandt were arrested on child abuse charges after one of Franke's children escaped Hildebrandt's house from a window and asked a neighbor for food and water, appearing malnourished and injured. Both pled guilty to four counts of aggravated child abuse and were sentenced to up to 30 years in prison. Franke has obviously not made content since. and James Stauffer were popular family vloggers who consistently posted about parenting their four children on YouTube. Then, in 2017, the parents adopted then-2-year-old Huxley from China. They documented the difficulties of this process, as well as Huxley being diagnosed with autism post-adoption. Then, in 2020, Huxley began to disappear from their videos. They then posted a long video saying he had been "rehomed." Related: The backlash was strong and swift, with several brands cutting ties with the Stauffers. They deleted their YouTube Channel, and Myka has not posted on Instagram since her apology. James currently runs a car detailing account. Abulaban (@jinnkid) grew famous through comedy videos on TikTok, which sometimes involved his partner, Ana, who later found internet fame of her own. Growing jealous and possessive, Ali began to abuse Ana, even livestreaming some of his verbal abuse. He murdered her and her friend, Rayburn Barron, in October 2021 and was later found guilty of their murders and sentenced to life in prison. Morshun Brownlee, one half of TikTok couple @denoandzahra, gained fame for his videos with then-girlfriend Seyeddah "Zahra" Hashemi. But last year, witnesses claimed Brownlee and Hashemi got into an argument that turned physical, leading to Zahra being shot. Brownlee, according to authorities, allegedly confessed to having shot her on a 911 call and with detectives. He was arrested, while Hashemi survived but, according to her sister, suffered a traumatic brain injury. Brownlee later pleaded guilty to charges, with his lawyer claiming the gun accidentally discharged. He was sentenced to ten years' probation. The couple apparently remains together, but they have not posted since last May. YouTuber Jaystation's content had always been controversial (usually involving him entering locations after hours and trying to get out without triggering alarms), he reached a new low when he was accused of faking the death of his girlfriend, Alexia Marano. Jaystation (real name: Jason Ethier) posted multiple videos about her "death," including one where he attempted to contact her using an Ouija board. Then he admitted the whole thing was a lie, claiming Marano was in on it but that she'd since left him. Marano then spoke out and said she hadn't wanted to go through with it, but that she was afraid of Ethier, whom she called controlling. Ethier claimed Marano was trying to ruin his life with false accusations about an assault weapon. Ethier's career took a massive hit, and his YouTube accounts were later suspended, which marked the end of his YouTube career. Star is perhaps one of the most infamous examples, both because of how far he fell and because of the sheer number of controversies. After initially rising to notoriety through MySpace and music, Star launched a makeup brand and YouTube channel, earning him more widespread fame. But in the mid-to-late 2010s, Star began to face backlash as fans and ex-friends recalled instances of racism. This ultimately led to Morphe dropping ties with him. Related: Star apologized in 2017, but in 2020, he was accused of sexual assault, physical assault, abuse, and payouts to accusers (his attorney denied all allegations). In the wake of these controversies, along with a public feud with James Charles, he lost hundreds of thousands of followers, and his brand suffered. He later made anti-nonbinary remarks about "they/them" pronouns being "stupid" and "bullshit," though he said he was not anti-trans. Today, he is still finding success but has been hindered by the amount of backlash and is a wildly controversial figure. guru and YouTuber James Charles' career was riddled with controversy from the beginning, but things really took a turn when fellow YouTuber Tati Westbrook posted the video "Bye, Sister" in 2019, detailing the breakdown of her friendship with Charles. She also accused him of being sexually manipulative, which Charles denied in a response video. That same month, model Gage Gomez accused Charles of pressuring him into sexual situations. Charles responded on Twitter and said anything that had gone down between the two was consensual and that they'd been talking for many months prior. Things were shaky for Charles for the next few years, though Westbrook said she had been manipulated into making her initial "Bye, Sister" video against Charles by Jeffree Star and Shane Dawson (also, incidentally, on this list). Then, in 2021, Charles was also accused of grooming an underage boy and sending explicit photos on Snapchat. Charles did not deny the messages between the two but did deny knowing the boy's age was 16. Three more boys came forward claiming inappropriate behavior from Charles, and Charles was fired as the host of Instant Influencer. In response to Tati's video, Star said he was "really reflecting on my behavior" and apologized to Charles, saying he could have dealt with his issues with Charles offline. However, he also said, "a lot of things that are happening and have been said are false," but that he wouldn't "be entertaining it." Reading live to the video, Dawson said Westbrook was "so manipulative" and "fake crying." He then tweeted, "THIS IS A F---ING LIE AND IM LOSING MY MIND!!!!!!!!!!" (though he deleted it later). Charles apologized to two victims and said he was unaware of the power dynamics at play while messaging them but denied other allegations. Morphe then cut ties with Charles (though Charles' team stated they requested this), and YouTube temporarily demonetized his videos. He lost up to millions, and his younger brother stopped speaking to him. He attempted a comeback, launching the makeup brand Painted. He still regularly posts YouTube videos, but they receive vastly fewer views than in the past. In 2021, he surpassed Jeffree Star as the most disliked beauty YouTuber. Related: Dawson was one of the first major YouTube stars back in the 2000s. After a decade of success, in the 2010s, some of his old videos began to resurface, with fans accusing him of racism and pointing to jokes he had made about pedophilia and animal abuse. He apologized in June 2020, but the damage was done, especially after he was accused of sexualizing Willow Smith as a minor. Target pulled his books from circulation, and YouTube temporarily demonetized Dawson's videos. Dawson then took a long break from YouTube but returned in late 2021, though his videos were less successful than they had been previously. Dawson continues to be a controversial figure, in part due to his continued collaboration with Jeffree Star. His popularity is nowhere near where it used to be. Dobrik first became famous on Vine, transitioning to a career on YouTube and later a successful podcast. He and his friends came to be known as "The Vlog Squad" — which made headlines when one member, Dom Zeglaitis, was accused of a rape that reportedly occurred during a night shoot for a video with Dobrik. Zeglaitis was also accused of other sexually inappropriate conduct. On Instagram, Zeglaitis apologized to his alleged victim but claimed everything had been consensual. No charges were filed. It doesn't appear that he specifically addressed allegations from other women. Another Vlog Squad member, Seth Francois, said he was tricked into kissing a fellow male group member while blindfolded. He later detailed the racist treatment he received as part of the group. Another former member, Nick Keswani, said he was continuously mocked in the group. Fellow influencer Trisha Paytas said while she was dating group member Jason Nash, she was involved in a prank where Dobrik hid while she had sex with Nash and then filmed her naked, which she was unaware of. She said she asked the video not to be posted, but it was. Dobrik posted a video apologizing to Francois and saying he'd taken a step back from Zeglaitis, and overall saying he was "disappointed by some of [his] friends," though many found his apology insufficient. Multiple companies then distanced themselves from Dobrik, and his subscribers and views on YouTube plummeted. Dobrik apologized again, calling out his last apology video and specifically discussing the accusations against Zeglaitis. He acknowledged "creating an unfair power dynamic," but the damage was done. YouTube temporarily demonetized Dobrik's channel (and Zeglaitis's), and Dobrik took a break from the platform. However, he returned not long after and again found success. But then former Vlog Squadder Jeff Wittek posted a video describing an injury he received while filming a video for Dobrik and later sued him for negligence, reigniting controversy. The lawsuit appears to be ongoing. Dobrik claimed that Wittek was aware of all the risks and that the stunt was Wittek's idea. He also called the incident an "accident" and "the worst thing that's ever happened to me," adding that he wishes he were the one doing the stunt instead. "He got hurt because I was driving," he said. "That's it, and I f---ing know that, and like I said, any chance I would get, I would take that back." Dobrik did not post on his YouTube channel for two years, but returned earlier this year. His videos are still very popular, but his reputation isn't what it was. streamer and YouTuber PewDiePie became wildly popular in the 2010s for his video-game-related content and vlogging. He had made several controversial jokes, comments, and videos over the years, but the real backlash began when he paid two people to hold a sign saying, "Death to all Jews." PewDiePie apologized but called accusations of anti-Semitism "unfair," saying he was just trying to show people "would say anything for five dollars." He later used the n-word in a livestream. His YouTube Red show, Scare PewDiePie, was canceled, and Disney cut ties with him. Google Preferred also cut him from their advertising program. Related: He later moved to Japan, where he continues to post videos. However, he is not quite as successful as he once was, and he was surpassed as the most subscribed-to channel on YouTube. health influencer Belle Gibson became well-known online for her diagnosis of terminal brain cancer — which she'd somehow managed to survive through whole foods and alternative therapies. She then created The Whole Pantry App and accompanying book and continued providing wellness content, claiming she was donating much of the money she made to charity. After people began to doubt aspects of her story in 2015, she admitted she had lied about having cancer. She was later fined 410,000 Australian dollars and has largely disappeared from the public eye. Authorities are still trying to get Gibson to pay the fine. @jorobe (real name: John Robert Bell) blew up on TikTok over his videos calling out other creators and promoting a safe space for young people. Ironically, in 2021, Bell was accused of grooming by TikToker @dylg16, who claimed he had begun a friendship with Bell while underage. He said Bell had asked him to get an Airbnb with him on his 18th birthday and also offered to buy him alcohol. He also claimed Bell had attempted to alienate him from his friends and asked him, along with a group of other young creators, to take a BDSM test. Bell did not respond publicly; instead, he deactivated his TikTok, Twitter, and Instagram accounts. Calloway first became popular on Instagram in the 2010s, and as a result, she sold a book proposal she'd written with her friend Natalie Beach. However, when she failed to submit a full manuscript, she made headlines and was ordered to pay back $100,000 to the publisher. At first, it seemed her career might survive, but it all came crashing down in 2019. First, she sold tickets to a "Creativity Workshop" that was met with backlash over its value, with many comparing it to Fyre Festival. Just before the first event, Calloway canceled several of its promised features, including personalized letters, and attendees were disappointed by the care packages and "tips" they received from Calloway. She also had not yet booked venues for many events and ended up moving some to New York. In response to the growing backlash, Calloway canceled the rest of her workshops and refunded everyone who had bought a ticket, including those who had attended one of the workshops that had already been held. 'I think that criticism is really valid and I apologise to anyone who felt cheated by the price point of $165,' Calloway wrote on Instagram. Later that year, Natalie Beach published an essay with The Cut, exposing her toxic relationship with Calloway, detailing her contributions as Calloway's collaborator and ghostwriter, and claiming that Calloway had bought followers. In a response, Calloway said many of the things she'd said to Beach were lies and that she'd been a "shitty friend." She also admitted to buying followers. However, she also said that Beach did not help her become famous and only assisted with "captions that no one read" and a book proposal "only book editors saw." Calloway later embraced the accusations, publishing a book titled Scammer (Beach also published a book). This came after she left New York and moved to Florida to focus on writing. She was able to recover with her book, which was well-received, and released a second book last year. While she has made a comeback, her brand is vastly different, and she still has her detractors. Logan Paul initially became famous on Vine before transitioning to YouTube. His first significant backlash came in 2017 when he posted a video titled, "We found a dead body in the Japanese Suicide Forest," which literally featured a corpse. The video garnered widespread backlash, and YouTube took Paul off its Google Preferred ad tier. Paul took a three-week break from YouTube and then apologized, donating $1 million to suicide prevention. However, he soon posted videos involving tasering dead rats and giving "CPR" to a koi fish, and YouTube pulled all ads from his videos. He's since ventured into a career in wrestling and continued to create content (ads were again allowed on his videos), but he's still a widely mocked and hated creator. CINCINNATI, OHIO - FEBRUARY 24: Logan Paul and CM Punk face off during Monday Night RAW at Heritage Bank Center on February 24, 2025 in Cincinnati, Ohio. (Photo by Heather McLaughlin/WWE via Getty Images) Also in Celebrity: Also in Celebrity: Also in Celebrity:

15 Influencers Who Were Canceled Basically Overnight
15 Influencers Who Were Canceled Basically Overnight

Buzz Feed

time41 minutes ago

  • Buzz Feed

15 Influencers Who Were Canceled Basically Overnight

Colleen Ballinger skyrocketed to fame in the late 2000s through her alter ego Miranda Sings, who would confidently and badly sing popular songs with lipstick smeared above her top lip. She was able to foray this into a Netflix special and show, and she was successful for over a decade — until allegations came out that she'd put underage fans in exploitative positions and engaged with them in inappropriate ways. Brands began to pull ads from Ballinger's projects as public backlash increased, but the nail in the coffin for Ballinger was her "apology" video. In the video, she decided to sing about the allegations while playing a ukelele, saying, "Even though my team has strongly advised me to not say what I want to say, I recently realized that they never said that I couldn't sing what I want to say, so..." Ballinger was widely mocked, and has not posted on her official YouTube channel in two years, though she continues to post on her vlog account. Still, her reputation never really recovered. In the video, Ballinger denied being a groomer, stating (well, singing) that she'd overshared and made jokes in poor taste, but that she hadn't been creepy. She also said that her content has always been labeled PG-13 and that she's relied on parents to decide if it's appropriate for their kids to attend her shows or watch her later addressed the controversy, calling the video "embarrassing" and saying, "I should have handled that situation with maturity and empathy, but instead I just let my ego take over and I'm really disappointed in myself." She also addressed the allegations, saying, "Over the last 15 years of my career, there have been moments where I was immature and inappropriate with some of my comedy. And there were times when I did not put enough thought into my fan interactions. And because of that behavior, people got hurt, and I am so sorry. I never wanted to hurt anybody, but it's clear that I did and I feel so terrible about that." In the mid-to-late 2010s, Ruby Franke ran the popular family vlog 8 Passengers, where she showcased content with her husband and six kids. Some of her parenting (specifically discipline) methods, including withholding food and making a child sleep on a bean bag for months, began to receive backlash in 2020, leading to her YouTube page becoming less and less popular. It was later deleted, and Franke began to make other content with counselor and business partner Jodi Hildebrandt. This career turn may have been successful, but the next year, both Franke and Hildebrandt were arrested on child abuse charges after one of Franke's children escaped Hildebrandt's house from a window and asked a neighbor for food and water, appearing malnourished and injured. Both pled guilty to four counts of aggravated child abuse and were sentenced to up to 30 years in prison. Franke has obviously not made content since. Myka and James Stauffer were popular family vloggers who consistently posted about parenting their four children on YouTube. Then, in 2017, the parents adopted then-2-year-old Huxley from China. They documented the difficulties of this process, as well as Huxley being diagnosed with autism post-adoption. Then, in 2020, Huxley began to disappear from their videos. They then posted a long video saying he had been "rehomed." The backlash was strong and swift, with several brands cutting ties with the Stauffers. They deleted their YouTube Channel, and Myka has not posted on Instagram since her apology. James currently runs a car detailing account. Ali Abulaban (@jinnkid) grew famous through comedy videos on TikTok, which sometimes involved his partner, Ana, who later found internet fame of her own. Growing jealous and possessive, Ali began to abuse Ana, even livestreaming some of his verbal abuse. He murdered her and her friend, Rayburn Barron, in October 2021 and was later found guilty of their murders and sentenced to life in prison. Ladarius Morshun Brownlee, one half of TikTok couple @denoandzahra, gained fame for his videos with then-girlfriend Seyeddah "Zahra" Hashemi. But last year, witnesses claimed Brownlee and Hashemi got into an argument that turned physical, leading to Zahra being shot. Brownlee, according to authorities, allegedly confessed to having shot her on a 911 call and with detectives. He was arrested, while Hashemi survived but, according to her sister, suffered a traumatic brain injury. Brownlee later pleaded guilty to charges, with his lawyer claiming the gun accidentally discharged. He was sentenced to ten years' probation. The couple apparently remains together, but they have not posted since last May. While YouTuber Jaystation's content had always been controversial (usually involving him entering locations after hours and trying to get out without triggering alarms), he reached a new low when he was accused of faking the death of his girlfriend, Alexia Marano. Jaystation (real name: Jason Ethier) posted multiple videos about her "death," including one where he attempted to contact her using an Ouija board. Then he admitted the whole thing was a lie, claiming Marano was in on it but that she'd since left him. Marano then spoke out and said she hadn't wanted to go through with it, but that she was afraid of Ethier, whom she called controlling. Ethier claimed Marano was trying to ruin his life with false accusations about an assault weapon. Ethier's career took a massive hit, and his YouTube accounts were later suspended, which marked the end of his YouTube career. Jeffree Star is perhaps one of the most infamous examples, both because of how far he fell and because of the sheer number of controversies. After initially rising to notoriety through MySpace and music, Star launched a makeup brand and YouTube channel, earning him more widespread fame. But in the mid-to-late 2010s, Star began to face backlash as fans and ex-friends recalled instances of racism. This ultimately led to Morphe dropping ties with him. Star apologized in 2017, but in 2020, he was accused of sexual assault, physical assault, abuse, and payouts to accusers (his attorney denied all allegations). In the wake of these controversies, along with a public feud with James Charles, he lost hundreds of thousands of followers, and his brand suffered. He later made anti-nonbinary remarks about "they/them" pronouns being "stupid" and "bullshit," though he said he was not anti-trans. Today, he is still finding success but has been hindered by the amount of backlash and is a wildly controversial figure. Beauty guru and YouTuber James Charles' career was riddled with controversy from the beginning, but things really took a turn when fellow YouTuber Tati Westbrook posted the video "Bye, Sister" in 2019, detailing the breakdown of her friendship with Charles. She also accused him of being sexually manipulative, which Charles denied in a response video. That same month, model Gage Gomez accused Charles of pressuring him into sexual situations. Charles responded on Twitter and said anything that had gone down between the two was consensual and that they'd been talking for many months prior. Things were shaky for Charles for the next few years, though Westbrook said she had been manipulated into making her initial "Bye, Sister" video against Charles by Jeffree Star and Shane Dawson (also, incidentally, on this list). Then, in 2021, Charles was also accused of grooming an underage boy and sending explicit photos on Snapchat. Charles did not deny the messages between the two but did deny knowing the boy's age was 16. Three more boys came forward claiming inappropriate behavior from Charles, and Charles was fired as the host of Instant Influencer. In response to Tati's video, Star said he was "really reflecting on my behavior" and apologized to Charles, saying he could have dealt with his issues with Charles offline. However, he also said, "a lot of things that are happening and have been said are false," but that he wouldn't "be entertaining it."Reading live to the video, Dawson said Westbrook was "so manipulative" and "fake crying." He then tweeted, "THIS IS A F---ING LIE AND IM LOSING MY MIND!!!!!!!!!!" (though he deleted it later). Charles apologized to two victims and said he was unaware of the power dynamics at play while messaging them but denied other allegations. Morphe then cut ties with Charles (though Charles' team stated they requested this), and YouTube temporarily demonetized his videos. He lost up to millions, and his younger brother stopped speaking to him. He attempted a comeback, launching the makeup brand Painted. He still regularly posts YouTube videos, but they receive vastly fewer views than in the past. In 2021, he surpassed Jeffree Star as the most disliked beauty YouTuber. Shane Dawson was one of the first major YouTube stars back in the 2000s. After a decade of success, in the 2010s, some of his old videos began to resurface, with fans accusing him of racism and pointing to jokes he had made about pedophilia and animal abuse. He apologized in June 2020, but the damage was done, especially after he was accused of sexualizing Willow Smith as a minor. Target pulled his books from circulation, and YouTube temporarily demonetized Dawson's videos. Dawson then took a long break from YouTube but returned in late 2021, though his videos were less successful than they had been previously. Dawson continues to be a controversial figure, in part due to his continued collaboration with Jeffree Star. His popularity is nowhere near where it used to be. David Dobrik first became famous on Vine, transitioning to a career on YouTube and later a successful podcast. He and his friends came to be known as "The Vlog Squad" — which made headlines when one member, Dom Zeglaitis, was accused of a rape that reportedly occurred during a night shoot for a video with Dobrik. Zeglaitis was also accused of other sexually inappropriate conduct. On Instagram, Zeglaitis apologized to his alleged victim but claimed everything had been consensual. No charges were filed. It doesn't appear that he specifically addressed allegations from other women. Another Vlog Squad member, Seth Francois, said he was tricked into kissing a fellow male group member while blindfolded. He later detailed the racist treatment he received as part of the group. Another former member, Nick Keswani, said he was continuously mocked in the group. Fellow influencer Trisha Paytas said while she was dating group member Jason Nash, she was involved in a prank where Dobrik hid while she had sex with Nash and then filmed her naked, which she was unaware of. She said she asked the video not to be posted, but it was. Dobrik posted a video apologizing to Francois and saying he'd taken a step back from Zeglaitis, and overall saying he was "disappointed by some of [his] friends," though many found his apology insufficient. Multiple companies then distanced themselves from Dobrik, and his subscribers and views on YouTube plummeted. Dobrik apologized again, calling out his last apology video and specifically discussing the accusations against Zeglaitis. He acknowledged "creating an unfair power dynamic," but the damage was done. YouTube temporarily demonetized Dobrik's channel (and Zeglaitis's), and Dobrik took a break from the platform. However, he returned not long after and again found success. But then former Vlog Squadder Jeff Wittek posted a video describing an injury he received while filming a video for Dobrik and later sued him for negligence, reigniting controversy. The lawsuit appears to be ongoing. Dobrik claimed that Wittek was aware of all the risks and that the stunt was Wittek's idea. He also called the incident an "accident" and "the worst thing that's ever happened to me," adding that he wishes he were the one doing the stunt instead. "He got hurt because I was driving," he said. "That's it, and I f---ing know that, and like I said, any chance I would get, I would take that back." Dobrik did not post on his YouTube channel for two years, but returned earlier this year. His videos are still very popular, but his reputation isn't what it was. Swedish streamer and YouTuber PewDiePie became wildly popular in the 2010s for his video-game-related content and vlogging. He had made several controversial jokes, comments, and videos over the years, but the real backlash began when he paid two people to hold a sign saying, "Death to all Jews." PewDiePie apologized but called accusations of anti-Semitism "unfair," saying he was just trying to show people "would say anything for five dollars." He later used the n-word in a livestream. His YouTube Red show, Scare PewDiePie, was canceled, and Disney cut ties with him. Google Preferred also cut him from their advertising program. He later moved to Japan, where he continues to post videos. However, he is not quite as successful as he once was, and he was surpassed as the most subscribed-to channel on YouTube. Australian health influencer Belle Gibson became well-known online for her diagnosis of terminal brain cancer — which she'd somehow managed to survive through whole foods and alternative therapies. She then created The Whole Pantry App and accompanying book and continued providing wellness content, claiming she was donating much of the money she made to charity. After people began to doubt aspects of her story in 2015, she admitted she had lied about having cancer. She was later fined 410,000 Australian dollars and has largely disappeared from the public eye. Authorities are still trying to get Gibson to pay the fine. TikToker @jorobe (real name: John Robert Bell) blew up on TikTok over his videos calling out other creators and promoting a safe space for young people. Ironically, in 2021, Bell was accused of grooming by TikToker @dylg16, who claimed he had begun a friendship with Bell while underage. He said Bell had asked him to get an Airbnb with him on his 18th birthday and also offered to buy him alcohol. He also claimed Bell had attempted to alienate him from his friends and asked him, along with a group of other young creators, to take a BDSM test. Bell did not respond publicly; instead, he deactivated his TikTok, Twitter, and Instagram accounts. Caroline Calloway first became popular on Instagram in the 2010s, and as a result, she sold a book proposal she'd written with her friend Natalie Beach. However, when she failed to submit a full manuscript, she made headlines and was ordered to pay back $100,000 to the publisher. At first, it seemed her career might survive, but it all came crashing down in 2019. First, she sold tickets to a "Creativity Workshop" that was met with backlash over its value, with many comparing it to Fyre Festival. Just before the first event, Calloway canceled several of its promised features, including personalized letters, and attendees were disappointed by the care packages and "tips" they received from Calloway. She also had not yet booked venues for many events and ended up moving some to New York. In response to the growing backlash, Calloway canceled the rest of her workshops and refunded everyone who had bought a ticket, including those who had attended one of the workshops that had already been held. 'I think that criticism is really valid and I apologise to anyone who felt cheated by the price point of $165,' Calloway wrote on Instagram. Later that year, Natalie Beach published an essay with The Cut, exposing her toxic relationship with Calloway, detailing her contributions as Calloway's collaborator and ghostwriter, and claiming that Calloway had bought followers. In a response, Calloway said many of the things she'd said to Beach were lies and that she'd been a "shitty friend." She also admitted to buying followers. However, she also said that Beach did not help her become famous and only assisted with "captions that no one read" and a book proposal "only book editors saw." Calloway later embraced the accusations, publishing a book titled Scammer (Beach also published a book). This came after she left New York and moved to Florida to focus on writing. She was able to recover with her book, which was well-received, and released a second book last year. While she has made a comeback, her brand is vastly different, and she still has her detractors. Finally, Logan Paul initially became famous on Vine before transitioning to YouTube. His first significant backlash came in 2017 when he posted a video titled, "We found a dead body in the Japanese Suicide Forest," which literally featured a corpse. The video garnered widespread backlash, and YouTube took Paul off its Google Preferred ad tier. Paul took a three-week break from YouTube and then apologized, donating $1 million to suicide prevention. However, he soon posted videos involving tasering dead rats and giving "CPR" to a koi fish, and YouTube pulled all ads from his videos. He's since ventured into a career in wrestling and continued to create content (ads were again allowed on his videos), but he's still a widely mocked and hated creator.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store