When is Amazon Prime Day 2025? Date announcement, details about this year's massive 4-day sale, plus the best early deals you can already shop now
Mark your calendars — Amazon Prime Day is returning to Canada next month. For the first time, Prime Day 2025 will span four full days, doubling shoppers' chances to save big on thousands of must-have deals across fashion, beauty, home appliances, electronics and more. The extended sale will run from July 8 through July 11, 2025, bringing shoppers Prime members the longest Prime Day in Amazon history. To make the most of the mega-sale and learn insider Amazon Prime Day tips from our shopping experts, check out the details below.
Amazon Prime Day 2025 will run from July 8 at 12:01 a.m. PST through July 11 at 11:59 p.m. PST. Leading up to the four-day sale, Canadians can already shop Amazon's early Prime Day deals — scroll below to check out some of the best ones.
Prime Day is Amazon's biggest sale of the year, with deals offered exclusively for Amazon Prime members. The 2025 sale lasts four days and features both flash sales and limited-time savings. In previous years, Amazon has included deals on Apple devices, laptops, TVs, name-brand vacuums and more.
While Amazon Prime Day 2025 doesn't kick off until July 8, you can already score tons of early Prime Day deals — some of which are at their lowest price ever (seriously!). From tech and small kitchen appliances to seasonal essentials, scroll down to check out the best of the best:
Yes. Prime Day is a shopping event with thousands of deals exclusively for Prime members. However, that's not to say non-Prime members can't also score a deal. Amazon's Deals Store usually has sales available for both Prime and non-Prime members; however, discounts on name brands and high-end tech are usually reserved for those with a Prime subscription.
New Prime members can test-drive Prime with a one-week trial for $0.99 before committing to a membership. Once your trial ends, memberships cost $99/year or $9.99/month for Canadian subscribers. Student discounts are also available.
In addition to exclusive Amazon Prime Day 2025 deals, Prime members enjoy several year-round perks, including the following:
Free same-day, one-day and two-day shipping
Exclusive access to Prime Video original TV shows and movies
Early access to Lightning Deals
Stream or download hit movies and TV shows
Free eBook and music downloads through Prime Music and Prime Reading
Free games, a free Twitch channel subscription and more gaming benefits
Free DashPass+ for one year (includes $0 delivery fees and lower service fees)
Enjoy unlimited, full-resolution photo storage with Amazon Photos
From July 8-11, you can expect to save on categories including electronics, home, beauty and fashion — and a lot more. More specifically, you can anticipate savings on big brands like Ninja, Philips, Shark and Levi's. But that's not all — you'll also see deals from Canadian brands and small business like Cetaphil, Three Ships, Good To Go, All Natural Advice and more.
Here are some confirmed Amazon device deals you can look forward to:
Save up to 61% on Blink Outdoor Security Systems
Save up to 50% on Ring Battery Doorbells
Save $100s on Amazon eero Pro 6E mesh wifi systems
Save up to 77% on Amazon Echo Buds
Save up to 26% on select Kindles
Save up to 38% on Amazon Fire Tablets
Save up to 54% on Amazon Fire TV Sticks
It's crucial to beware of scams ahead of big sale days like Prime Day. From using price comparison tools to detecting fake reviews, we're here to help you out. To save time, avoid scams and score the best deals, click here for our must-read tips and tricks from last year.
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