Waves of police, YouTubers and little fanfare as Club World Cup begins
It's Saturday afternoon in Miami and as usual traffic is crawling up the northbound side of Highway 95. Even in the 'Express Lane', where locals pay a small fee to supposedly dodge traffic, there is gridlock.
As they sat in their air-conditioned cars those locals noticed the huge billboard advertising the opening game of Fifa's new $1billion Club World Cup tournament between Inter Miami and Al Ahly, which would take place later that evening at the Hard Rock Stadium, home of the NFL side Miami Dolphins.
Alongside a picture of the glowing gold trophy that 32 teams from six continents are fighting for was an image of Lionel Messi in a Miami shirt and the words: 'It's Showtime.'
The billboard flickered to the next advert, from the Mexican beer Modelo.
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