Brightcove unveils AI updates to transform video platform

Techday NZ

10-07-2025

Brightcove has set out a new direction for its video engagement platform, focusing on artificial intelligence innovation, customer feedback, and enhancing the user experience.
The company, now owned by Bending Spoons, announced a range of updates and investments to its platform designed to serve the diverse needs of media and enterprise clients. Much of this transformation is underpinned by Bending Spoons' proprietary AI technology, drawing on its experience with products such as Remini, Evernote, and Meetup.
AI-powered enhancements
Brightcove's latest strategy features a series of AI-driven tools and capabilities. Among these are automated captioning, multilingual dubbing, smart content analysis, and a native recommendation engine. Other additions include support for ultra-high definition live streaming, intelligent video clipping, and reformatting features aimed at optimising content for various social platforms.
Further AI features will be introduced to benefit both end-users and content providers, such as predictive buffering and adaptive bitrate optimisation. These are intended to improve video playback quality across different devices and network conditions.
Updating user experience
Accompanying the announcement is a renewed focus on the quality of experience provided to customers. Planned updates include a comprehensive overhaul of Brightcove's user interface and experience, workflow streamlining, support for vertical video formats, and the introduction of animated thumbnails. These refinements are being developed to improve day-to-day usability and ensure a more efficient and engaging workflow for video teams.
Customer insight at the core
Brightcove's refreshed platform strategy has been shaped by discussions with over 50 customers worldwide, drawn from various sectors and geographies. These conversations have helped prioritise feature development, ensuring the updated platform responds to practical business needs and measurable outcomes. "At Brightcove, our aim is to deliver a powerful and reliable platform that is deeply aligned with the needs of modern media and enterprise users. We're enthusiastic to bring our new product strategy to life, combining customer insight with Bending Spoons' AI expertise to build a long-term strategy hand-in-hand with our customers," Luca Ferrari, CEO of Bending Spoons commented.
Brightcove's approach now follows two parallel tracks: the introduction of new innovation, such as AI-powered features and platform extensions; and improvements to the core product, focused on usability and experience. This structure is designed to ensure balanced development, continually responsive to feedback from users.
Leveraging Bending Spoons' expertise
Bending Spoons brings a technical foundation gained from developing digital products for a global user base. Its vertically integrated technology stack and expertise in artificial intelligence have been cited as key factors in the rapid rollout of new Brightcove features. Examples include the successful commercialisation of fully AI-powered applications and the seamless integration of new tools into existing platforms.
The expanded platform aims to cater both to media companies seeking to stream and monetise content, and to enterprises looking to communicate more effectively and securely with their audiences. By continuing to invest in core technology and leveraging its parent company's resources, Brightcove seeks to ensure its future product roadmap is closely synchronised with the demands of its client base.