GameSquare Announces Strong World-Building Growth for 2024 and Continued Momentum for 2025

Yahoo

13-02-2025

GameSquare's world-building campaigns drove over 125 million minutes of gameplay and generated $3.9 million in revenue in 2024
Excellent results in 2024 support a strong pipeline and management expects revenue from world-building projects to increase 100% in 2025
FRISCO, TX / / February 13, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next-generation media company with roots in gaming and creator entertainment, today announced record annual sales for 2024 from its expanding world-building solutions. During 2024, GameSquare created unique and innovative experiences for leading brands including recent deployments for Paramount's SpongeBob SquarePants, Top Golf, 5-Hour ENERGY® and other large global brands within the food and beverage, payments, QSR, entertainment and media markets.
For 2024, GameSquare had annual sales from world-building and related services of $3.9 million with a gross margin of approximately 25%. These campaigns generated over 125 million minutes of gameplay in 2024, enabling brands to deepen their engagement with gaming audiences. As a result of 2024's success, GameSquare is seeing growing interest in its capabilities from new and existing brand partners. These trends are supporting a growing pipeline of opportunities and management expects revenue from world building campaigns to grow 100% year-over-year to approximately $8 million with gross margin expected to improve to over 30% in 2025.
"GameSquare's platform was uniquely positioned to capitalize on the tremendous growth for world building campaigns. Because our team is comprised of professional gamers-turned-developers, we can build engaging custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto that resonate with gamers and youth audiences," stated GameSquare CEO Justin Kenna.
Kenna continued, "The success of our world-building efforts in 2024, is driving a strong pipeline of potential activations, as more brands turn to GameSquare to support their in-game brand building initiatives. As a result, we expect significant world-building revenue growth in 2025."
Carlos Tovar, the president of Zoned, a GameSquare company stated, "UEFN and creative world-building have rapidly become the modern TV commercial to connect brands with more viewers and creators. Zoned and GameSquare's success-based resources and capabilities are uniquely positioned to help create virtual world experiences, helping brands that are eager to connect and engaged with youth audiences."
About GameSquare Holdings, Inc.GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
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SOURCE: GameSquare Holdings, Inc.
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