Givenchy recruits Zhao Liying as new global beauty ambassador
Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang.
Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta.
The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales.
In its most recent trading update in April, LVMH logged a 3% drop in first-quarter sales, missing expectations and confirming a broader sector slowdown as shoppers pulled back on designer fashion amid a volatile economic climate.
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