Chipotle giving away $1 million in burritos. Find out how you can eat free this summer
If free food from Chipotle is your thing, your season is on its way.
Chipotle is launching a three-month program that will give away more than $1 million in free burritos to Chipotle Rewards members this summer.
Under the June 1-August 31 program, called "Summer of Extras," Chipotle Rewards members who opt in will get extra points and exclusive badges for completing up to four milestones per month.
The program also will reward members who complete the milestones sweepstakes entries for a chance to win free burritos for a year and a limited-edition stainless steel gift card.
Each month during the program Chipotle Rewards members who have opted into the program can earn the following milestones:
Once rewards members opt into "Summer of Extras" in their account, they will unlock the seven-visit streak challenge described above, Chipotle said in a news release, adding that "milestones reset at the beginning of each month, giving guests more opportunities to earn extra benefits, extra points and extra free Chipotle all summer long."
Participants are limited to two qualifying entrée purchases per day during the program, Chipotle said.
Chipotle is also keeping track of Chipotle Rewards members' performance in the "Summer of Extras" program with a dashboard that tracks transactions and how many restaurant locations users visit during the summer.
To celebrate the "Summer of Extras" program, Chipotle said it will give 10,000 Chipotle Rewards members selected at random a free burrito every week of the summer.
From each week from June 1 through August 31, Chipotle Rewards members who have opted into the program can enter the weekly drawings by making any in-restaurant or digital Chipotle entrée purchase or by submitting an online entry, during the applicable entry period for the weekly drawings, according to the company.
Weekly entry periods begin each Sunday at midnight Pacific time and end the following Saturday at 11:59 p.m. Pacific time, except for the final entry period, which begins on Sunday, August 24 at midnight Pacific time and ends on Sunday, August 31 at 11:59 p.m. Pacific time.
New Chipotle Rewards members will also receive a free guac offer after their first order following the sign-up.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
19 hours ago
- Yahoo
Chipotle's brand chief on turning up the heat where brand meets culture
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The opening stretch of 2025 presented a steep challenge for restaurants as economic uncertainty dragged on performance at nearly every quick service, fast casual and casual dining chain. Even the usually consistent Chipotle saw same-store sales decrease in Q1 — its first such decline since the beginning of the pandemic led to restaurant closures. Like other restaurants, Chipotle is turning to marketing to weather choppy waters, with executives citing a need to make the brand more visible, relevant and loved. Apart from current macro headwinds, Chipotle in the last few years has also seen a step down in business during the summer — an additional challenge that it will look to overcome through marketing, CEO Scott Boatwright said on an April earnings call discussing the company's Q1 results. 'The marketing initiatives that are in flight are really just to maintain our position as it relates to relevance with the consumer throughout the summer months when our competitors continue to spend at high levels,' Boatwright said. First up this season is a 'Summer of Extras' effort that will give away more than $1 million in free burritos, followed by future campaigns centered around Chipotle's long-running commitment to real ingredients. The latter component feels especially timely considering conversations around food additives spurred by the 'Make America Healthy Again' movement. 'The good news is… none of that stuff is in any of the Chipotle foods. We don't really have to change anything,' said Chris Brandt, president, chief brand officer, at Chipotle. 'There's so much price-point comparison going on ... what we want to emphasize from Chipotle is a quality standpoint.' Chipotle has long made its approach to sourcing simple ingredients through sustainable agriculture a focal point of its marketing. That has allowed the brand to stay true to its tenets without the need for repositioning to meet the contemporary moment. 'We really want consumers to understand our difference … and get them maybe not only to buy the brand, but buy into the product proposition that Chipotle has,' Brandt said. 'When we get that, then we have a customer for life.' Brandt continues to look for opportunities to find an intersection between Chipotle and culture. Partnerships over the years have embraced a shared sense of value between Chipotle and brands including cosmetics marketer E.l.f. and workwear icon Carhartt. 'One of the good witness tests is when you hear the collab is happening, and you go, 'Wow, that makes a lot of sense,'' Brandt said. Chipotle's latest collaboration is with Cobra Golf and professional golfer Max Homa. At last month's PGA Memorial Tournament, Homa, a brand ambassador, used a club headcover that resembles the chain's silver burrito wrapper. The $90 item sold out in minutes — viral success that Chipotle has seen with previous releases, including a car napkin holder, a lemonade cup candle and a college freshman essentials kits. When different people in his life ask if these oddball collaborations are real and where they can get one, then Brandt knows Chipotle has a winner on its hands, the executive explained. Beyond teaming with other brands on wink-and-nod novelties, Chipotle has relied on official (and unofficial) relationships with sports leagues and players, whether through its multiyear partnership with the NHL or its Real Food for Real Athletes platform. The latter has opened up channels to players including NBA star Anthony Edwards and tennis pro Taylor Fritz. The growing prevalence of name, image and likeness rights deals with college athletes has given brands an opportunity to connect with the next generation of stars. But while many marketers focus on top players, Chipotle's NIL work with Ohio State University doled out free burritos weekly for every Division I athlete at the school, which shares a hometown with a company outpost. 'These athletes have now grown up with Chipotle. They've been having it since they were in grade school and it's been a part of their life, so we have legitimate, honest, organic stories to tell,' Brandt said. Chipotle has also been a first-mover in many digital spaces, including Roblox. The chain first ventured onto the gaming platform in 2021 and used a burrito roller experience to give out real-world rewards for completing virtual activities. While Chipotle had been dormant on the platform for several years, some of Roblox's 85 million daily active users were still patronizing its world space. That led Chipotle to reengage on Roblox, debuting a national TV ad and tapping into trading card mania on the platform earlier this year. 'Sometimes marketers get tired of stuff before consumers really do,' Brandt explained. 'We weren't necessarily tired of it, but we were waiting for the next big idea.' As it looks to bounce back from a tough Q1, Chipotle will 'meaningfully' ramp up marketing spend, increasing activity in digital and social channels and leveraging its rewards platform, Boatwright said on the April earnings call. The company expects to spend in the high 2% range of sales on marketing for the full-year. 'Now we're at a place where we can really pour the gas on some of these other channels that give us a really high return, and we can experiment and do some things differently,' Brandt said. Along with the Summer of Extras, Chipotle will continue to run its influencer-focused 'YourPotle' campaign that launched in April and introduce new spots in its long-running 'Behind the Foil' platform that provides behind-the-scenes looks at its kitchens, employees and farmers. Those campaigns continue telling the stories the brand has centered on since its founding in 1993 and could help it navigate choppy economic waters, even as its competitors turn to discounting. 'We think our food and our food values really hold up, so it's incumbent upon us, from a marketing standpoint, to find new and interesting ways to talk about that,' Brandt said. 'There's going to be various periods of ups and downs, but we'll stay the course, and find creative ways to keep telling our story and keep highlighting our difference. We think that will both build the brand for today, but also build the brand for tomorrow as well.' Recommended Reading How restaurant chains are updating their marketing menus in tough economy Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
a day ago
- Miami Herald
Beloved iconic local restaurant closing after 42 years
Unless you truly live in the middle of the woods, you probably have your fair share of restaurants to choose from when you want to grab lunch or dinner. Even in rural areas, it's common to have a variety of options. And in major suburbs and cities, your choices might be plentiful. You could walk down the street and choose from among a number of popular cuisines without having to search far and wide. Don't miss the move: Subscribe to TheStreet's free daily newsletter Still, when there's a restaurant you've known and loved for years, losing it can be a big blow. Related: Beloved Mexican restaurant closing iconic location after 63 years There might be a similar restaurant five minutes away that serves almost the exact same menu. But if a go-to restaurant of yours has the one special dish that always tastes great, it can be a very sad thing to see that establishment disappear. The past few years have been tough for restaurants across the board. In 2020, dining establishments had to close to in-person service for a period of time thanks to the Covid pandemic. And even once restaurants reopened, many grappled with supply chain issues, labor shortages, and rising costs. Related: Chipotle wants to give out more free burritos Lingering inflation has also driven a lot of people away from restaurants. When living costs are high, consumers have to prioritize. That means they can't drop $80 on dinner for two when that same amount of money could potentially buy food for an entire week. Not surprisingly, a number of popular restaurant chains have filed for bankruptcy and/or closed their doors since 2020. About a year ago, Red Lobster filed for Chapter 11, despite having a loyal fan base. And fast-casual chain TGI Fridays filed for bankruptcy about seven months ago, citing financial challenges. You'd think that restaurants situated in major cities would see their fair share of business. But sometimes, being centrally located can be a mixed bag. Being in a prime location gives you access to more customers. But it's sort of like being in a mall. When there's just too much competition around, you can easily lose business. Related: Costco makes surprising food court change to iconic menu item Also, when you're occupying prime real estate, it can be challenging to negotiate favorable lease terms with your landlord. Or, your landlord might decide it wants to do something different with its space. Despite its popular location along West Hollywood's Sunset Strip, beloved restaurant Chin Chin has announced that it's slated to close at the end of July. The restaurant first opened its doors to West Hollywood customers in 1983 and is known for its classic Chinese menu, including its signature Chinese chicken salad with wonton strips. Chin Chin has additional locations in Brentwood, Studio City, and Las Vegas that will remain open. The West Hollywood location is shuttering after the restaurant's landlord opted not to renew its lease. "At the last minute, I think the landlord had a change in vision for the place, and as much as we wanted to be part of that, Chin Chin just wasn't part of their vision," David Choi, a partner in the restaurant, told the LA Times. "It was just a very sudden change, and so we were kind of left scrambling." Chin Chin does hope to reopen in a new location but is still searching for its next home. In the meantime, the restaurant has launched a GoFundMe campaign to support employees during the transition. In an Instagram post announcing the closure, Chin Chin said, "We are heartbroken to announce that Chin Chin will be unexpectedly closing its doors at our Sunset Plaza location." More Fast Food & Restaurant News: Starbucks makes shocking pricing move customers will loveBankrupt restaurant chain offers new deal, stiff drinkNew Taco Bell menu items combines multiple classics Fans can still dine at the West Hollywood location through July 27. Related: KFC's newest restaurant concept has customers obsessed The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
a day ago
- Yahoo
Smith & Wesson Brands, Inc. Announces Rescheduling of Fourth Quarter and Full Fiscal 2025 Financial Release and Conference Call
Maryville, Tennessee--(Newsfile Corp. - June 6, 2025) - Smith & Wesson Brands, Inc. (NASDAQ: SWBI), a U.S.-based leader in firearm manufacturing and design, today announced that the conference call to discuss its fourth quarter and full fiscal 2025 financial and operational results, which was originally scheduled for June 19, 2025, has been rescheduled for Wednesday, June 18, 2025. The conference call and webcast will begin at 5:00 p.m. Eastern Time (2:00 p.m. Pacific Time). Interested parties in North America are invited to participate by dialing 1-877-704-4453. Interested parties from outside North America are invited to participate by dialing 1-201-389-0920. Participants should dial in at least 10 minutes prior to the start of the call. A live and archived webcast of the event will be available on the company's website at under the Investor Relations section. About Smith & Wesson Brands, Inc. Smith & Wesson Brands, Inc. (NASDAQ: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson® and Gemtech® brands. The company also provides forging and machining services to third parties. For more information call (844) 363-5386 or visit Contact: investorrelations@ 747-3448 To view the source version of this press release, please visit Sign in to access your portfolio
