Why is this attraction billboard on I-91 in Springfield blank?

Yahoo

a day ago

SPRINGFIELD, Mass. (WWLP) – Blue 'attractions' signs along Massachusetts highways potentially inform tourists and those unfamiliar with the city's offerings however, some in the Springfield area appear to be blank.
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A western Massachusetts resident contacted 22News and said the signs on I-91 in Springfield labeled 'attractions at Exit 5A and Exit 3' have been blank for many years. The signs appeared to be worn out and possibly deter people from visiting. Exit 3 for I-91 is the Route 5 and Route 57 junction, Exit 5A is downtown Springfield, Union Street, and MGM Way.
22News contacted the Massachusetts Department of Transportation, which is responsible for these signs, and was told that there are certain requirements that businesses must meet to be listed on the signs. It is the business (such as gas, food, lodging), tourist center, college, or university that is responsible for requesting a logo on the highway signs.
Applications can be found on the state's website to request a highway logo sign. Certain criteria must be complied with, including being within three miles of the sign and paying an annual fee of $1,200.
WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on WWLP.com.
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