These hotels in Fiji are turning guests into conservationists
Fiji's gin-bottle-blue waters, luminous sand, and riotously colorful rainforests have long made it a dream destination. But even paradise needs protection — the archipelago faces significant threats from climate change, ranging from rising sea levels encroaching on low-lying habitats to coral bleaching damaging the reefs that sustain marine life and shield shorelines from erosion.
That's why hotels across Fiji are inviting guests to be part of the solution, making conservation a hands-on part of the travel experience. Across the country, resorts have launched sustainability programs aimed at guests keen on making a real impact — like planting mangroves to fortify coastlines, working alongside marine biologists to regenerate coral reefs, and rolling up their sleeves for beach clean-ups and restoration projects. And the momentum is only growing. On April 7, Tourism Fiji will launch Loloma Hour — a new initiative rooted in the local concept of loloma, meaning to act with generosity, driven by love — designed to inspire travelers to give back to the environment during their stay.
Here's where to go to experience Fiji at its most breathtaking—and most meaningful.
Sitting in the heart of the Great Astrolabe Reef — the fourth most extensive reef system in the world — this ultra-luxurious retreat features villas equipped with breezy living areas, kitchenettes stocked with local fruit juices and chocolate-enrobed honeycomb, and a soaking tub in the primary bedroom, as well as a yard decked out with an infinity pool, sun-drenched patios, and swaying hammocks strung between coconut palms.
Beyond the plush comforts, Kokomo is deeply committed to conservation, and its most unique initiative invites guests to play a role in protecting the resident manta rays — endangered gentle giants with an average wingspan of over 18 feet. During snorkeling excursions, guests can photograph the creatures, capturing the fingerprint-like spot patterns on the bellies. When uploaded to a database, those photos allow scientists to track the movement of the rays, which helps with monitoring and protecting the fish's habitats.
(Related: Why 'White Lotus' fans should skip Thailand and travel to this island instead)
With pearlescent beaches, a jungle spa, and a lineup of water-based adventures, deciding how to spend the day at Six Senses Fiji is no easy task. But after sunset, we'd argue the activity has to be joining the sustainability team to track Fijian Crested Iguanas.
Once thought extinct on the island, more than 40 of these rare, mint-green reptiles now call the property home. At night, their scales reflect torchlight, making them easier to spot. Monitoring their population is essential — not just to count their numbers but also to assess their health, behavior, and breeding patterns. With that data, scientists can make informed decisions about habitat restoration and other strategies to ensure the species' survival.
With soaring thatched ceilings and intricate hand-carved woodwork, each of the residences, suites, and villas at Nanuku Resort spotlight Fijian craftsmanship, while floor-to-ceiling windows frame with ocean views fringed by wax palms and bird of paradise flowers.
At the heart of the resort, the open-air lobby and restaurant area serve as both a gathering place and a hub for conservation. Just off to the side, you'll find Nanuku's mangrove nursery — an incubator for one of nature's most powerful carbon-sequestering trees. The tidal tree's root systems create habitats for baby fish and are essential for stabilizing coastlines, buffering against erosion from the pounding of waves and currents. Once the seedlings have grown enough, guests are invited to take part in replanting the young trees along the Serua coast. So far, Nanuku's team has successfully transplanted more than 15,000 mangrove trees.
(Related: Saving our shores: coastal conservation projects making positive change)
Set along the powdery sands of Natadola Bay, InterContinental Fiji Golf Resort & Spa is a sprawling complex with a slew of suites and villas, multiple specialty restaurants and bars, a full-service spa, and a lively kids' club. But beyond the indulgent amenities, one of the resort's most dazzling features lies just offshore — a thriving house reef bursting with kaleidoscopic marine life (Fiji is home to more than 1,200 varieties of tropical fish, 75 types of sharks and rays, and five of the world's seven marine turtle species).
Part of the reason the underwater ecosystem is doing so well is because staff and guests are actively gardening it. Travelers can play a direct role in reef restoration by collecting small, living coral fragments — often broken pieces that would otherwise tumble across the ocean floor — and carefully securing them to specially designed coral frames or reef structures. These stable foundations allow the coral to regenerate, helping expand the reef and ensuring that the vibrant marine ecosystem continues flourishing.
(Related: 7 luxurious hotels you can feel good about checking into)
Encircled by eight world-class breaks — including the legendary Cloudbreak, one of the most iconic barrel waves on the planet — Tavarua Island Resort is a dream destination for surfers. But this heart-shaped private island isn't just for those chasing the perfect wave. It offers beachfront bures (traditional Fijian wood-and-straw accommodations), a restaurant focusing on ocean-to-table dining, and spectacular snorkeling and scuba diving — made even more special by Tavarua's groundbreaking giant clam conservation program.
Across the Pacific, these reef dwellers have been over-harvested, putting delicate marine ecosystems at risk (they are a keystone species, after all). But here, marine biologists are working to turn the tide with an on-land hatchery where juvenile clams are tended to until they're strong enough to be transplanted — first to a protected lagoon, then onto the surrounding reefs and beyond. Guests can help by hand-cleaning the clams of invasive snails and the larvae that might otherwise devastate the population between moves while learning about their lifecycle, their predators, and the vital role they play in maintaining reef health.
Sprawling 500 acres, yet hosting just 14 couples at a time, Turtle Island's intimate atmosphere makes it popular for honeymooners (here, they get their own secluded beachfront bure and can reserve an entire private beach for the day).
But it's not just a retreat for romance — it's also a refuge for endangered green and hawksbill turtles. Each year, the animals return to lay their nest on the shores or their namesake island. By partnering with marine biologists, guests can help monitor the vulnerable nesting sites and safeguard hatchlings as part of the conservation efforts. Visitors can even assist in tagging rescued, full-grown turtles before releasing them back into the ocean.
(Related: How playing Aquaman helped turn Jason Momoa into an ocean advocate)
Bailey Berg is a writer and editor who splits time between Colorado and Alaska. She specializes in travel, the outdoors, and conservation. Her work can be found in National Geographic, Afar, Conde Nast Traveler, the Washington Post, Architectural Digest, and beyond. You can follow her stories on Instagram.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Bloomberg
2 days ago
- Bloomberg
White Lotus Buzz Can't Reverse Thailand's Tourism Decline
Thailand's tourism outlook in such doldrums that even the so-called The White Lotus effect — a temporary boost in Western visitors inspired by the latest Koh Samui—set season of HBO 's hit show — hasn't been enough to offset a slump in arrivals from neighboring countries. Foreign arrivals to Thailand dropped for the fourth straight month in May, slipping 14% to 2.6 million, government data show. That's the country's longest streak of declines since 2021, when the Covid pandemic closed international borders.
%3Amax_bytes(150000)%3Astrip_icc()%2FTAL-superior-room-balcony-mazzaro-sea-palace-italy-MAZZAROSEAPLC0525-1efea6ee9a1f464599084b2e51193211.jpg&w=3840&q=100)

Travel + Leisure
21-05-2025
- Travel + Leisure
This Hotel on One of Sicily's Best Beaches Has Newly Renovated Plunge Pool Suites—and Michelin Guide Dining
'It's an unforgettable arrival,' Marilena Calabrò, hotel manager at Mazzarò Sea Palace, said with a smile, catching me staring out at the perfect blue bay from the lobby. The beautiful beaches, rich history, and generous people of Taormina, Sicily, stole my heart years before the town's White Lotus fame, and I've been returning almost annually ever since. But while I'd long heard about the Sea Palace, this was my first time checking in. It was nearing the end of the 2024 season, and Calabrò was busy preparing the property for a renovation, which just debuted in March 2025. Still, she slowed down and took her time to show me all the ways in which the seafront property, revered for its relaxed approach to luxury, embodies what she affectionately referred to as the 'Sicilian spirit.' A first-time visitor might think they see Sicilian spirit in the turquoise Moorish heads and ceramic sea creatures dotting the lounge and outdoor bar, or in the rounded cacti and stone walls lining the plunge-pool balconies. They wouldn't be incorrect, but the Sicilian spirit is much more than that. To me, it's a feeling you get when you are warmly welcomed into a place by people who love their home and genuinely want to share it with you. For me and my now-husband, the day we checked in represented the calm before the storm in every sense of the phrase. We left all of our relatives up in the center of Taormina, a few miles away. The sun was shining, the bay of Mazzarò was glistening, our lounge chairs were waiting for us in the sand, and cocktails were flowing. The next morning, we'd wake up on the day of our civil wedding to the type of torrential rain Taormina rarely sees; the kind that halts traffic and causes rivers to run down the dramatic hillside. But down at sea level, wrapped in the comforting cocoon of Mazzarò Sea Palace, we didn't really mind. I took my time enjoying a pistachio granita and brioche from the breakfast buffet, because I believe no day can go wrong when you've had ice cream for breakfast. Sure enough, the rain stopped just in time for our little ceremony in town. We were able to fold away the white umbrellas that had been kindly loaned to us at the hotel and spend the rest of the day strolling Taormina's charming main drag, Corso Umberto, soaking in streams of well wishes from strangers passing by. Surely it was that Sicilian spirit working in our favor once again. Here, my review of VRetreats' Mazzarò Sea Palace. Mazzarò Sea Palace sits directly overlooking the beautiful bay for which it's named, with loungers in the sand and an expansive deck offering outdoor cocktails, bites, and a sea-view swimming pool. A fresh renovation debuted in March 2025, bringing modern updates to already charming rooms and suites. The hotel has six private pool suites, kept secluded with picturesque stone walls that block out other guests but leave views of the bay unobstructed. Chef Riccardo Fazio's two restaurants, Blum (2025 Michelin Guide) and Armònia, and the Almarè Bar, all make the most of the hotel's scenic surroundings and Sicily's natural ingredients. After undergoing renovations between the 2024 and 2025 seasons, Mazzarò Sea Palace has a total of 68 rooms, including six suites. Every key comes with a sea view, and every suite comes with a private plunge pool. The team at Milan-based architecture and design studio made the rooms lighter and noticeably more contemporary than before, without erasing the Mediterranean design influences that lend it its signature Sicilian charm. We stayed in a deluxe room with sea view and found it to be the perfect mix of cozy and modern, with gently arched ceilings, a marble bathroom with a spa shower, and a marble balcony with two lounge chairs pointed toward the coast. Playful touches like the ceramic octopus guarding our Nespresso machine made it feel like home. Scenic views from the Bar Mazzarò terrace. Like the island it sits on, Mazzarò Sea Palace is a destination for gastronomes, with two restaurants by young, experimental Sicilian chef Riccardo Fazio. At the fine dining concept Blum, recognized in the 2025 Michelin Guide, he uses rare local ingredients, like Tuma Persa cheese, almost a lost Sicilian art, and blends unexpected flavors within traditional Italian dishes like ravioli. Though there are only 12 seatings per night, the ambiance is relaxed and intimate, not pretentious. The seafront terrace is the initial attraction for many at Armònia, but Fazio doesn't sit back and rely on the view. The menu here is more traditional, with fresh crudos, seafood pastas and risotto, raviolo alla norma (the famous Sicilian dish with eggplant), octopus in a marsala sauce, and lasagna bolognese. Still, you'll spot Fazio's inventive touches throughout. Finally, at Almarè Bar, sip volcanic wines from the neighboring Etna region and taste cocktails made with seasonal, locally grown fruits, herbs, and spirits. A sunny afternoon in Taormina is best spent lounging or paddle boarding on the calm Bay of Mazzarò, and the hotel offers direct access. Of course, both kids and adults also enjoy the panoramic pool, on a wooden deck above the beach. Between the modern gym, spa, and wellness center, it's easy to turn your stay into a health retreat, until aperitivo time, at least. A dedicated concierge team makes booking excursions nearby and across Sicily's east coast easy, from boat rides and scenic treks to history tours and ceramics classes. Families and couples also love the cooking classes offered on-site. The Hyd'Or Spa offers tailored treatments, from facials to massages to lymphatic drainage, and prioritizes using aromatic, locally sourced ingredients, like fresh citrus. I visited for a manicure and pedicure and found attentive, personalized service in a serene setting. The hotel encompasses four floors that are accessible via two elevators. Armonia restaurant and Almarè Bar are both on the ground floor. All rooms except for two have walk-in showers. VRetreats prides itself on its commitment to sustainable tourism and practices the Gabbiani Verdi protocol, which follows 17 sustainability goals set by the United Nations' 2030 Agenda for Sustainable Development. Located on the Bay of Mazzarò, less than three miles from the hilltop historic center of Taormina, the hotel offers direct beach access and a quiet atmosphere by nightfall. The best way to get into Taormina proper is via a scenic cable car (called the funivia), which runs every 15 minutes and is just a few minutes' walk from the hotel. Tickets are €10 round-trip. Taxis are also easy to come by and take about 15 minutes to drive into town. The nearest airport is Catania–Fontanarossa, about an hour's drive away. Nightly rates at Mazzarò Sea Palace start from €900 per night. Every T+L hotel review is written by an editor or reporter who has stayed at the property, and each hotel selected aligns with our core values.
Yahoo
13-05-2025
- Yahoo
The 2025 set-jetting hotlist: 8 locations where film tourism is about to boom
Traveling to famous filming locations is no longer a niche trend. Twenty years ago, 'The Lord of the Rings' trilogy drew tourists to New Zealand. Today, fans of 'White Lotus' are flocking to the paradisiacal settings featured in the hit U.S. series. DataPulse Research reveals which destinations are poised to become must-visits for set-jetters in 2025. Lately, there's been a lot of buzz about Koh Samui preparing for a tourism boom. Hotel operators and restaurateurs are hopeful that more affluent travelers will discover the island paradise—arriving with deep pockets and dreams of luxury resorts. Fueling this optimism is the so-called “White Lotus' effect. The cult HBO series has reportedly inspired TV lovers in recent years to spend their holidays at iconic filming locations. This phenomenon, known as set-jetting, is far from new—but it's gaining momentum. 'Screen tourism, or set-jetting, can be traced back to the late 1980s. It has grown significantly over the past few decades,' explains Pedro Barbadillo. He works as a film consultant in Mallorca, Spain, and was until recently the island's film commissioner. He advises film crews on how to ensure a film's authenticity and credibility, among other things. Cult HBO hit 'The White Lotus' is widely credited with inspiring TV lovers to plan their next getaway around an on-screen destination (this season it's Thailand). And while we can definitely understand the allure of swapping the freezing East Coast for the tropics, this is one trend that's been around a lot longer than you might think. When 'The Lord of the Rings' and 'The Hobbit' trilogies launched in 2012, New Zealand was inundated with tourists keen to catch a glimpse of Middle Earth. As the chart below shows, the year-on-year growth rate in the number of tourists visiting New Zealand rose sharply from near zero in 2012 to more than 11% in 2016. A study by researchers at Leeds Beckett University estimated that 'The Hobbit' trilogy generated an impressive$771.80 million in tourism revenue for New Zealand, benefiting local businesses, tourism operators, and related industries alike. The study also found an overall economic gain of $186.24 million, boosting household incomes, business profits, and tax revenues. Unsurprisingly, not every film or TV destination becomes a major tourist attraction. In the case of the 'Mad Max' films for example, the subsequent increase in Australian tourist numbers was short-lived. The same is true of Kazakhstan. It welcomed a few more tourists than normal after the release of 'Borat,' but those figures soon dropped back to normal levels. For a filming location to become a tourist destination, certain conditions need to be met according to Pedro Barbadillo : 'The location must appear in an iconic film or series that becomes a cultural phenomenon for a specific social group—like millennials or Gen Z.' Additionally, the place must be accessible to mass tourism, Barbadillo adds. Some places strengthen the effect by referencing the film in their marketing or offering themed experiences that draw fans from around the world. If you haven't yet succumbed to the hype surrounding 'White Lotus,' here are the cliff notes: Each six-episode season is set in a different location (Season 1 Hawai'i, Season 2 Sicily, Season 3 Thailand) and follows the lives of staff and uber-rich guests at a luxurious resort. It's darkly humorous and quirky. But is the awareness generated for each destination really enough to send tourism numbers soaring? A quick look at the first three seasons shows two hits and a miss. Looking back, Season 1 triggered a small tourism boom in Hawaii in 2021, specifically at the Four Seasons Resort in South Maui's Wailea, one of the show's key filming locations. Compared to the previous year, website visits increased by 425%, and availability inquiries rose by 386%, according to a Four Seasons manager in an interview with ABC. Travel site Expedia also told ABC that search interest for both Hawaii and Sicily, where Season 2 was filmed, jumped by 300%. Our charts tell a slightly different story. As you can see below, searches for 'flights to Hawaii' and 'Wailea' did spike around the July 11, 2021, release date, but they quickly slumped. What's more, related search terms focused on phrases like 'Hawaii COVID restrictions' and 'Hawaii COVID travel' rather than 'Hawaii White Lotus'. Unsurprisingly so—after all, the world was still in the midst of the COVID-19 pandemic in 2021. If the number of searches for 'flights to Hawaii' or 'Wailea' is any indication of 'White Lotus' fans' penchant for set-jetting, Thailand doesn't have much to get excited about. Interestingly, the number of daily Wikipedia page views for Wailea rose by 279% during the first season and remained at that level until the final episode aired. Searches for 'flights to Sicily' and 'San Domenico' (part of the name of the hotel that hosted Season 2) tell a very clear story. Within three months of Season 2 dropping, searches for 'flights to Sicily' grew 144% among U.S. Googlers. Even more dramatically, searches for 'San Domenico' rose more than 800% in the month or so after the season premiere. Search users also used phrases related to 'White Lotus' in their Sicily search terms, telling us they were researching a possible Italian getaway because they'd been influenced by the TV series. For an example of this effect, look at the main search term 'flights to Sicily,' with the fifth fastest growing related team being 'San Domenico Palace.' According to a hotel manager quoted by The Guardian, the San Domenico Palace was fully booked for six months following the season's release. Similarly, the number of daily English-language Wikipedia page views for Sicily and Taormina saw a significant increase following the release of the second season. Judging by the data so far, 'White Lotus' viewers have been captivated by Thailand and driven to act on their wanderlust. Following the season premiere in mid-February of this year, travel to Thailand was mentioned 60% more frequently on social media than before, according to social media analysts at Sprout Social. According to travel platform bookings for flights and hotels in Koh Samui have increased by nearly 30% compared to the same period last year. While similar ups and downs can also be seen in the previous six months, searches for 'Koh Samui' (the specific Thai island where Season 3 is set) increased 170% after the season dropped. Wikipedia page views also reflect the surge of interest in Koh Samui: within 24 hours of the second episode airing, they temporarily spiked by an astonishing 2,976%. Travellers are seeking out destination-related information in larger numbers It isn't just flight searches that are spiking. Would-be visitors are also showing an interest in learning more about each season's destination. While interest in flights to Hawaii remained flat, the number of daily Wikipedia page views for Wailea grew 279% just before the launch of Season 1 and remained elevated through to the final episode airing. Likewise, the number of daily page views for Sicily and Taormina also increased sharply when Season 2 aired, by 150% and 122%, respectively. An analysis of Thailand's Wiki page views does not reveal any obvious reaction to the season premiere, but daily page views for Koh Samui jumped 2,976% in the 24 hours after Episode 2 dropped. American viewers did more than research travel options in 2022 and 2023. As seen below, the number of Americans visiting Sicily in 2022 grew by more than 300% and continued to grow faster than the overall number of tourists in 2023. Could this be down to 'White Lotus'? Anecdotal evidence suggests so. The Four Seasons Domenico Palace reports that it was fully booked for six months after the release of Season 2. The obvious conclusion here is that fans couldn't wait to experience the 'White Lotus' resort in real life. It's also worth noting that the town of Taormino also welcomed way more foreign visitors than usual in the aftermath of Season 2, with the number of hotel check-ins doubling between 2021 and 2022. Showing that the Italian tourist board may well have managed to sustain its TV tourism stream, check-ins have remained elevated and grew by more than 50% in 2023. This could also be due to things like new 'White Lotus' fans going back and re-watching previous seasons (thereby unleashing a desire to visit Sicily) or original fans finally having the time or money to book their dream trip. Which upcoming releases could spark the next big travel wave? DataPulse analyzed streaming data, box office expectations, Google search trends, and fan buzz to identify eight destinations with the potential to become global set-jetting hotspots in 2025. From blockbuster sequels to cult TV follow-ups, these locations offer the perfect mix of cinematic appeal and wanderlust potential. 'Squid Game' Season 2 was only released in December but is already the third most watched Netflix season ever, meaning it could well have the reach to make South Korea the top set-jetting destination of 2025. While the show is set on a fictional island, it does heavily feature iconic architecture from the Daejeon Expo Science Park and Incheon International Airport, helping to bridge the gap between TV and the real world. We can also see evidence of this in the Google search data. 'Squid Game' is the ninth fastest-growing Google topic related to South Korea while the search term 'Squid Game' is one of South Korea's top 25 most closely related Google topics. Such a strong association between the series and its origin country demonstrates the show's remarkable influence over the image of South Korea in the eyes of the world. Set in a fictional United States of the future but shot in the Canada of today, 'The Last of Us' Season 2 set a trailer viewership record for HBO with 158 million global views in only three days. Season 1 cumulatively accrued some 32 million views in the U.S. and the second season, released on April 13, was poised to capture just as many viewers with the same rugged, self-reliant aesthetic. The city where the season is filmed, Mission, British Columbia, has room to grow as a tourist destination—so could it soon welcome an influx of visitors? A recent survey found that attendance at events held in Mission is almost entirely composed of locals, suggesting it's a hidden gem on the tourist trail and ripe for discovery. 'Wednesday' Season 1 is another top-three Netflix hit. Shot in Romania, the first season of 'Wednesday' has been viewed 250 million times and resulted in an uptick of foreign visitors. The second season is set to premiere later this year and features a high-profile cast—most notably, Lady Gaga. Filming took place at various locations across Ireland. Even then—Prime Minister Simon Harris made an appearance on set—after all, it's the largest TV production ever filmed in Ireland. Thailand's population of 66 million welcomed 35 million tourists to the country in 2024. Even if 'White Lotus' doesn't flood Thailand with tourists, 'Jurassic World: Rebirth' just might. Despite being set on a fictional tropical island, the latest release from the 'Jurassic' franchise prominently features breathtaking scenery from sites in Krabi, Thailand, like Ao Phang Nga National Park, Khao Phanom Bencha National Park, and Ko Kradan. Timed for release in the summer blockbuster season, 'Jurassic World: Rebirth' is likely to sell between 30 million and 60 million theater tickets in the U.S. based on prior 'Jurassic World' releases. While parks like Ao Phang Nga National Park already max out their 1,600 daily visit limit, the film's vistas may still push an influx of tourists toward lesser known sites. 'Mission Impossible—The Final Reckoning' will be the final chapter of the 'Mission Impossible' franchise. And where better to complete the franchise than at the end of the Earth: Norway's Arctic region? The film will also feature more southerly, easily-accessible regions of Norway, like the fjords of Aurland. Aurland is already one of the top holiday destinations for Norwegians and is accessible by cruise, car, or train, making it a convenient option for foreign visitors, too. Visitors to Britain's official tourism site will already find an entire page dedicated to advertising the pastoral settings of last year's hit 'Wicked.' Since its release in fall 2024, some 40 million Americans have seen the film in theaters. This fall, 'Wicked: For Good' will bring Oz to life using many of the same English countryside vistas from the first film, along with landscapes from Egypt's White Desert National Park. Starring Ariana Grande, Cynthia Erivo, Jeff Goldblum, and Michelle Yeoh, seeing the whimsical appeal of rural Britain and mysteries of Egypt brought to life on the big screen could well trigger a desire to take a nomadic journey through the desert or frolic in the English countryside this year or next. The fall 2024 release from the Paddington franchise earned more than $43.5 million at the American box office. While the film relies heavily on computer-generated imagery for its main character, it also features real Peruvian sites and traditional Peruvian woven art. Like the British tourism ministry, the Peruvian tourism commission has carefully sought to link the film to its setting by offering background on the scenes of the film via the web. Scotland is no stranger to set-jetting. Since the release of 'Braveheart,' the small Scottish town of Stirling, home to the National Wallace Monument, has seen more than $33 million in tourism revenue. Now, as renowned director Guillermo del Toro prepares to release his adaptation of 'Frankenstein,' a new wave of viewers may be motivated by the ephemeral beauty of craggy mountains and deep blue lochs to make the journey. Set jetting is a novel way to use up vacation days, but it can make for a truly memorable trip by taking film and TV fans off the beaten path. It could spark a desire to visit somewhere that previously wasn't on the radar—like a desert in Egypt or the Arctic expanse of Norway—taking viewers on a true journey of discovery. For destinations that manage to score a starring role on the big screen, there's a clear opportunity to capitalize. However, a prolonged boost in tourist numbers isn't a given, as destinations like Australia have found. The places successful in making their destinations a long-term success fully embrace their links with the TV show or movie that put them in the spotlight. As streaming platforms continue to invest in global content, don't be surprised if your next trip is inspired by the next 'White Lotus.' Wherever the screen leads, set-jetters follow. This story was produced by DataPulse Research and reviewed and distributed by Stacker.