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White Lotus Buzz Can't Reverse Thailand's Tourism Decline

White Lotus Buzz Can't Reverse Thailand's Tourism Decline

Bloomberg05-06-2025
Thailand's tourism outlook in such doldrums that even the so-called The White Lotus effect — a temporary boost in Western visitors inspired by the latest Koh Samui—set season of HBO 's hit show — hasn't been enough to offset a slump in arrivals from neighboring countries.
Foreign arrivals to Thailand dropped for the fourth straight month in May, slipping 14% to 2.6 million, government data show. That's the country's longest streak of declines since 2021, when the Covid pandemic closed international borders.
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From Marciana Alta, ride the cable car to Monte Capanne for views as far as Corsica, then unwind with gelato in Portoferraio, Marciana Marina, or Capoliveri. For a romantic base, book the standalone seafront suite at the boutique Hotel Ilio, set above Sant'Andrea Beach and surrounded by gardens. Ischia Just an hour by ferry from Naples, Ischia offers a quieter charm than nearby Capri, and Baia di Sorgeto is its hidden crown jewel. Tucked into the southern village of Panza, this rocky cove is home to natural infinity pools warmed by volcanic springs that spill into the sea. While Baia di Sorgeto feels blissfully under the radar, other hot springs on the island—such as Negombo and Giardini Poseidon—are more popular and, chances are, far more crowded. After your soak, head to Sant'Angelo, a car-free fishing village with boutiques, seaside cafés, and sweeping views, or unwind on nearby Maronti Beach. Accommodation options abound, from the cliff-top Mezzatorre Hotel and San Montano Resort & Spa to Regina Isabella Resort and the garden-filled Villa Ravino.

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