
Rishab Shetty's Kantara Chapter 1 makers clarify delay rumours: We're on track
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Recently, the team filmed an elaborate war sequence featuring 500 skilled fighters, with nearly 3,000 people involved, making it one of the most ambitious and visually striking sequences in the film.A sequel to the 2022 hit 'Kantara', the upcoming film has been shot in the breathtaking mountain regions of Karnataka and is produced by Hombale Films. It is scheduled to hit theatres worldwide on October 2, 2025, coinciding with Gandhi Jayanti.Must Watch
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New Indian Express
16 hours ago
- New Indian Express
Gulshan Devaiah to play Kulashekara in Rishab Shetty's Kantara: Chapter 1; first look out
Kantara: Chapter 1 is set to release worldwide on October 2. The Kannada film will also be released in Telugu, Hindi, Tamil, Malayalam, Bengali, and English. This prequel aims to explore the lore and history that laid the foundation for Kantara (2022), which was a major critical and commercial success. The film will feature Arvind S Kashyap as cinematographer and Ajaneesh Loknath as composer.


Mint
19 hours ago
- Mint
From national campaigns to city tours, south Indian films up the promotional game for Hindi belt
From Patna to prime-time TV, South Indian films are no longer restricting their promotions to their home turf. Big-budget productions and even mid-scale films are aggressively chasing Hindi-speaking audiences with national campaigns, influencer-driven activations, and bilingual outreach, marking a sharp break from the once-localised publicity playbook. With the Hindi belt contributing a significant chunk of box office revenue through dubbed versions, Telugu and Tamil films are now pulling out all stops—from city tours and Hindi media pushes to interactive vlogs, games, and digital collectibles. The goal is clear: to build on the success of hits like RRR, KGF, Kantara, and Pushpa 2: The Rule. Released last December, Allu Arjun's Pushpa 2 set the tone by kickstarting promotions in markets like Patna, Bihar, before raking in over ₹830 crore from its Hindi version alone. A new promotional playbook 'There's a clear shift in how South Indian filmmakers and stars are approaching promotions today. Films like Thugs of Life signal a growing ambition to create nationwide appeal, with stars stepping up for city tours, national TV appearances, and cross-platform digital campaigns. This push is driven by the blockbuster success of crossover films like Pushpa, RRR, and Kantara, which proved that strategic promotions can significantly widen a film's reach and revenue," said Chaaya Baradhwaaj, founder and managing director, BC Web Wise, a digital marketing agency. Promotional strategies now go far beyond standard trailer drops and posters, Baradhwaaj added. Innovations include regional influencer tie-ups, vernacular meme marketing, AR (artificial reality) filters, gamified reels, and pre-release content drops on music and OTT platforms. Tamil films like Leo and Jailer successfully leveraged fan-generated content and regional brand tie-ins to fuel pre-release buzz. South Indian cinema is blending regional authenticity with pan-Indian ambition, said Bryan Louis, associate account director, White Rivers Media, an independent digital marketing agency. 'Digital innovation meets on-ground activities through interactive social media, live Q&As, and creative installations, all designed for broad appeal. High production values, influencer collaborations, and bilingual releases extend the impact further," Louis said. From local to national South Indian film teams are seriously levelling up their promotional game, and this reflects a growing awareness that the film's success isn't just about the content anymore—it's also about the perception you build pre-release, said Neelesh Pednekar, co-founder and head of digital media at Social Pill, a digital marketing agency. 'Earlier, promotions were largely local—press meets, regional interviews, maybe a trailer event. Now we're seeing planned national campaigns, city tours, influencer activations, high-energy launch events, and even Hindi-language media pushes," Pednekar added. Crowd-pulling pre-release events streamed live, actor vlogs, social media takeovers, and interactive games with fans—often boosted by YouTubers or influencers—have become common. Some productions are even experimenting with NFTs, digital collectibles, and early-access events for superfans, particularly in Telugu cinema. In some cases, co-branded ads featuring actors in character just ahead of release have also been tested. Why the shift? Experts point to the success of RRR, Pushpa, and KGF as proof of what's possible when South Indian films are marketed aggressively outside home states. Platforms like YouTube Shorts and Instagram Reels have also created a level playing field, making language less of a barrier. Audiences are now more willing to watch films across languages—if the hype is strong enough. As a result, even mid-scale Tamil, Telugu, and Malayalam films are investing in visibility from an early stage. When filmmakers know they have a story that cuts across geographies and a cast with growing national appeal, you don't aim for a regional release anymore, said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, a digital marketing agency. Moves like trailer events in states like Bihar for films like Pushpa, and actors like Unni Mukundan from Marco giving interviews in multiple languages, are part of this mindset, he added. 'Promotional budgets often range from ₹5 crore to ₹30 crore depending on the scale of the film, especially when national or international outreach is involved. Filmmakers view these investments as essential and critical to the film's success. Such investments can be viewed as high-risk spending, but the potential returns when it comes to box office collections, OTT rights, and brand associations are often justified," said Prof. Neha Yadav, Faculty of Marketing, FLAME University.


Pink Villa
a day ago
- Pink Villa
Mahavatar Narsimha Hindi Box Office: Hombale's animation film continues its cinematic storm, collects Rs 1.75 crore on 4th Tuesday
Mahavatar Narsimha, the recently released animated mythological film, has been a major success at the box office. The epic action movie is all set to complete four weeks of its theatrical run. Directed by Ashwin Kumar, Mahavatar Narsimha is moving ahead while continuing its cinematic storm, especially in Hindi markets. The 26th day of the film was slightly better than yesterday. Mahavatar Narsimha (Hindi) collects Rs 1.75 crore on Day 26 The Hindi version of Mahavatar Narsimha minted Rs 1.75 crore net on the fourth Tuesday at the box office. The new release witnessed a rise in footfalls and collections; however, not to the level that it should have. One of the main factors that affected its growth was the Mumbai rains. It comes a day after the devotional blockbuster fetched Rs 1.5 crore net business in Hindi. Now, the cume collection of Ashwin Kumar's directorial in Hindi stands at Rs 147.15 crore so far. Weeks/Days The figures exclude 3D handling charges. Mahavatar Narsimha to enter Rs 150 crore club in 4th week in Hindi Jointly backed under the banner of Hombale Films and Kleem Productions, Mahavatar Narsimha is all set to cross the Rs 150 crore mark in Hindi markets. Going by its hold, the epic actioner will achieve this feat in the fourth week while competing with War 2 and Coolie. Released on July 25, 2025, the film based on the fourth avatar of Lord Vishnu is going strong with its blockbuster business. It has managed to bring big profits for distributors. Mahavatar Narsimha In Theaters Mahavatar Narsimha plays in theaters now. Tickets for the movie can be booked from the box office or online ticketing applications and websites. Stay tuned to Pinkvilla for more updates.