Woolworths shoppers 'obsessed' with $9 dupe of $400 cult favourite: 'Exactly the same'
Luckily, in our world of dupes, where everyday brands are creating affordable versions of pretty much everything, the jasmine, saffron, and cedarwood notes of Baccarat Rouge 540 are no exception. In news that may come as a surprise to some, one of the most popular dupes currently on the market is available at none other than Woolies!
That's right. Going nuts on social media recently is an amber and jasmine body wash by the brand Soma because it smells just like Baccarat Rouge 540, but without the price tag, and you can find it at your local supermarket.
One fan of the bathroom products is Tayla Smith, who says that she was stopped four times in one week thanks to smelling so good.
'People love it!' Tayla tells Yahoo Lifestyle. 'Straight away, I thought of Baccarat Rouge 540! Perfect amount of woodiness and floral [notes]."
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Woolworths customers stocking up on bath products
The packaging and quality of the product also ticks boxes, the Sunshine Coast mum of two tells us.
'Not only is the packaging simple and beautiful to be displayed in the bathroom, unlike some eyesores you see for sale at the supermarket. It's nice and light, lathers well.'
But the greatest appeal of the body wash, according to Tayla, is the scent and price point.
'It leaves a beautiful scent that is enough to be noticed after rinsing, but not as strong as the perfume to give you a headache," she says. "My favourite thing about the product is the price point for under $20! It can make you feel bougie on a budget.'
So captivated was Tayla by her Woolies find, that she posted about the product on her TikTok.
'It dead arse smells like Bacacrat Rouge…f**k the $500 perfume,' she says in the video that has now been viewed over 99 thousand times.
'I went and bought 2 bottles; I love it!!!' someone wrote in the comments section of Tayla's video.
'I went and got two! Omg I'm obsessed, smells exactly like BR', wrote another.
"I bought it on a whim the other day because it was on sale, and I've been trying FOREVER to figure out what it smells like," someone else wrote "You nailed it!!! It's exactly the same."
Bath products $9 on sale at Woolworths
Another fan is 36-year-old, Chrystal Stampalija from Western Australia
'The first time I discovered this body wash was through TikTok, and then I couldn't run fast enough to Woolworths to go check it out,' she tells Yahoo Lifestyle.
After using the product, the content creator shared the product on TikTok, with one follower commenting, 'these supermarkets are hardcore taking a stake in the beauty world.'
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Typically retailing for $18.00 for 750mls, Chrystal—who was lucky enough to find them on sale—says that the product smells very similar to the more expensive perfume.
'My first impression was that it definitely reminded me of Baccarat Rouge, which I'm a huge fan of, and with it being on sale for $9, I had to grab it.'
Chrystal continues that, in addition to the fragrance, the product has a huge range of other benefits.
'First of all, I love how accessible it is," she says. "Not only does it smell good, but it also lathers so well in the shower and makes me feel so clean and fresh."
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