This startup turns trash into designer objects — which have been featured in Vogue
Fine art graduate Charlie Rudkin-Wilson's homewares have been featured in the likes of Vogue magazine and her partners include luxury retailer Fortnum & Mason.
But her coasters, rings and soap dishes aren't made from precious metals or stones — Rudkin-Wilson melts down discarded plastic containers such as shampoo bottles, empty pink tubs of Vanish stain remover and bright yellow Nesquik milkshake pots and then re-molds them into objects with a distinctive marbled effect.
A blue-toned, zigzag-shaped soap dish named "The Greek," made from grocery store yogurt and porridge pots, is for sale via Rudkin-Wilson's Müll.Club website for £16 (around $21), while black and white single-use plastic cutlery and translucent food containers are the raw materials for pairs of £14 "Take Out" coasters.
Rudkin-Wilson, a former sustainability consultant to the TV and movie industry, said she has been "obsessing" over recycling for years and wants to change society's view of plastic as trash.
"Part of the whole mission [of Müll.Club] is to change the perception of plastic waste and to make it seem like a valuable material," she told CNBC via video call. Rudkin-Wilson wants her designs to be attractive as well as functional, she said. "There's a lot of color alchemy that goes into making sure these products are beautiful — and they work," she said.
For Rudkin-Wilson, the current approach to recycling plastic isn't working. Around 36% of all plastic produced globally is used for packaging, and about 85% of that goes to landfills, according to the UN's Environment Programme. WRAP — the Waste and Resources Action Programme — described the U.K. as "reliant" on exporting plastic for recycling, with 47% of plastic from British recycling or exporting businesses going overseas for recycling in 2021, according to its most recent figures. (Data is based on Packaging Waste Export Recycling Notes that firms are obliged to issue.)
Rudkin-Wilson launched her business during the coronavirus pandemic, initially as a physical store in London that sold refillable bottles of cosmetic and household products such as shampoo and laundry liquid. She added a recycling hub where she experimented with turning old plastic bottles into household objects, the first being the soap dish, which is now Müll.Club's best-selling product.
"I wanted something that was beautiful to look at, but that drained properly that your soap didn't stick on," Rudkin-Wilson said. Along with selling direct-to-consumer via the Müll.Club website, Rudkin-Wilson's designs are sold at independent stores and museum shops in the U.K., plus a handful in the U.S.
Müll.Club now operates from a studio in Margate, a town on the English coast. As CNBC spoke to her, Rudkin-Wilson sat in front of a stack of large red and purple candy tubs, emptied of their chocolates and donated by members of the public who send Müll.Club plastic they would otherwise throw away. An online platform lets people track their trash's progress, including information on the weight of their donations and the carbon emissions saved.
This kind of data has helped Müll.Club attract large brands keen to understand their environmental impact. Müll.Club recycled more than 32 kilograms (70.5 pounds) of plastic waste from toiletries company Lush to make 2,000 hair combs, and Rudkin-Wilson is working with a luxury car brand to recycle plastic bonnet linings into products, after the automaker saw her appear on TV show "Dragon's Den" (the British version of "Shark Tank").
Fortnum and Mason provided Müll.Club with packaging waste such as plastic mesh in the company's distinctive turquoise, which Rudkin-Wilson recycled into products like trays and coasters, while British Vogue called Müll.Club the "revolution of stylish sustainability," according to an Instagram post. "Can you imagine that someone's yogurt pot that they've eaten out of is in Vogue ... just in a different form?" Rudkin-Wilson said.
Müll.Club will soon move into a more spacious studio with equipment that can process larger amounts of plastic, and Rudkin-Wilson wants to start building pieces such as furniture out of donated plastic. She's aiming to raise around £250,000 to help fund the expansion, and would also like to have a marketing budget to help acquire new customers.
Rudkin-Wilson said she hopes companies start to take responsibility for their plastic waste — both from the manufacturing process and after consumers have finished using their products. "The industry will change and more private innovative businesses will appear, moving the industry away from traditional inefficient kerbside recycling," Rudkin-Wilson told CNBC via email.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
3 hours ago
- Yahoo
Tesla shareholders face staggering new hurdle after company enacts controversial policy: 'A formidable barrier'
Tesla raised the bar for shareholders to sue the company board or executives for breach of fiduciary duties. The change took effect May 15 and requires an investor or group of investors to hold 3% of the electric vehicle maker's stock "to institute or maintain a derivative proceeding," CNBC reported. Tesla's market cap is $1.123 trillion, so a plaintiff would have to own shares worth $33.7 billion. "Obviously, for a company of Tesla's size, that would be a formidable barrier to anyone bringing a lawsuit for breach of fiduciary duty," Tulane Law School's Ann Lipton told CNBC in an email. The change was enabled by a Texas law that "allows corporations to limit shareholder lawsuits against insiders for breach of fiduciary duty," the outlet added. With shareholder approval, Tesla moved its incorporation site from Delaware to the Lone Star State in June 2024. An investor who owned nine shares of Tesla stock sued the company in 2018, and CEO Elon Musk's $56 billion compensation package was revoked in January 2024. Musk is by far the richest person on the planet, and his wealth makes him nearly untouchable. He helped to pioneer the EV movement by becoming an early investor in Tesla in 2003, and the company has been known for innovative technology and industry-leading breakthroughs. Recently, however, the South African has drawn criticism for straying into American and European politics, including spending lavishly on the U.S. presidential election campaign of Donald Trump, leading government spending cuts as the head of the U.S. Department of Government Efficiency, and supporting the far-right Alternative for Germany party. Activists have protested these actions, and Tesla charging stations, vehicles, and dealerships have been vandalized. Sales have plummeted, and Tesla stock spiraled downward, too, though it has regained much of its value. This upheaval and the larger perception change of Musk from groundbreaker to villain could stifle the uptake of EVs, which is one of the many things necessary to slow the rapid rise of global temperatures caused by the burning of fossil fuels for energy. It would take a massive coalition of shareholders to fight back against this move by Tesla, though companies are generally amenable to public pressure — especially when it comes to consumers' spending power. Tesla, for example, is shifting its focus from EV manufacturing to a robotaxi service and robotics to stabilize its future. Musk has a history of not delivering on outlandish promises, but it has not significantly slowed the company or deterred its supporters. What do you think of Tesla and Elon Musk? Elon is the man Love the company; hate the CEO I'm not a fan of either I don't have an opinion Click your choice to see results and speak your mind. Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
CNBC
7 hours ago
- CNBC
China's grueling ‘996' work culture is being debated by European startups — 7 founders and VCs on why they are resisting
The European startup scene was recently shaken by a LinkedIn debate with some venture capitalists applying pressure on founders to embrace a culture of overwork to compete on a global stage. The "996" work culture reigns supreme in China and has been adopted by various tech giants including Jack Ma's Alibaba and Bytedance's TikTok, but the system has also been the subject of much protest in recent years. Tech workers in Europe told CNBC in 2021 that they're turning down job offers, rejecting interviews, or even quitting their roles, upon learning of TikTok's 996 work culture. Sebastian Becker, general partner at Switzerland-based VC company Redalpine added to the debate on LinkedIn by addressing the new German Chancellor Friedrich Merz, who has called for removal of the legal work limit of eight hours per day in Germany in a bid to increase efficiency, while keeping the 40-hour week. Becker said Merz' proposal doesn't go far enough, as "40 hours a week won't cut it." "In Silicon Valley, 60-70 hour weeks aren't the exception — they even have a term for it: 996 — 9am to 9pm, six days a week... we can have the same amount of smart, ambitious people, but if we're consistently being outworked, we won't win," Becker said. Index Ventures Partner Martin Mignot in London explained on LinkedIn that 996 originated in China and has "quietly become the norm" at startups internationally. Part of the reason behind this most recent push is that there's a persistent view that Europe's tech and startup scene is lagging behind the U.S. and China, both of which have produced tech giants and are known for intense work cultures. However, Suranga Chandratillake, general partner at Balderton Capital, told CNBC Make It that these views are outdated as Europe has produced deca-corns in recent years— companies worth more than $10 billion including Klarna, Revolut, Wise, and The continent has yet to produce a trillion-dollar tech firm like Nvidia. "The European tech market and ecosystem is keeping up today with the U.S. and Asia... back in the 1980s the European tech scene was behind the tech scene on the West Coast of the US, but that's not the case now," Chandratillake said in an interview. The calls for Europe to adopt the 996 work culture sparked a wave of backlash. CNBC spoke with seven European startup founders and VCs on why they disagree. The obsession with China's 996 or Silicon Valley's 24/7 work culture emerges from a glorification of hustle culture in the startup landscape, founders and VCs said. "It's about a fetishization of overwork rather than smart work…it's a myth," Chandratillake said. "California is very good at telling stories and there's a lot of mythmaking around the concept of what startups look like…. there is hard work involved but if you really spend time in that ecosystem, you will discover that lots of people work really hard, but there are also periods where they don't work." Nina Mohanty, a Silicon Valley native and founder of London-based Bloom Money, said there are actually "lasting effects and unintended consequences" to adopting an aggressive overwork culture, "You only have to think about Revolut and the culture that they have is probably the closest that we've seen in Europe to the 996 culture, and they struggled," Mohanty told CNBC. "Their churn rate was incredibly high within their team, and they even struggled to get their banking license, and their culture was actually cited as one of those reasons." For its part, Revolut told CNBC it operates in a "high-growth, high-performance environment." "In line with this, we've evolved how we support our people: through value-based behaviours, structured development, and a culture that's collaborative, challenging, and built for scale," a spokesperson from Revolut said. Noa Khamallah, general partner at Don't Quit Ventures, pointed out that there's "no need for 996" and that these values are often at odds with both the European mindset and regulation. "Europe's most successful companies — from Spotify to SAP to ASML — didn't achieve dominance through overwork but through sustainable innovation cultures," Khamallah said. He offered the examples of Silicon Valley's Uber and Meta, both companies that expanded into Europe and faced massive regulatory pushback. "These examples reveal how Silicon Valley's 'move fast and break things' ethos often breaks against European values around worker rights, privacy, and sustainable business practices," Khamallah said. An always-on culture decreases retention and creates a revolving door of talent, Sarah Wernér, co-founder of Husmus, told CNBC. "Overwork today is a productivity crisis tomorrow," Wernér said. "Personally, I hope my competitors are doing 996. It makes poaching great people a lot easier when they decide they've had enough." Dama Sathianathan, a senior partner at Bethnal Green Ventures said it's unhelpful to "prescribe" working hours, especially if it means putting workers' wellbeing at risk. "Optimizing labor doesn't always lead to better productivity, or help with differentiating from other companies long-term, if you've made work devoid of meaning," Sathianathan explained. Meanwhile, the youngest generation at work are less likely to put up with overworking and tend to prioritize work-life balance. Jas Schembri-Stothart, founder of Luna, a health and wellness app for teen girls, said 996 will drive young talent away from European startups. "People may tolerate overwork for a while, but eventually it leads to churn and even resentment, especially with Gen Z and younger millennials, there's much less tolerance for toxic hustle cultures," Schembri-Stothart said. Founders insist that instead of increasing working hours, startups need more funding and resources to position themselves as key players in the global startup scene. "What Europe really needs isn't more hustle-porn it's more aggressive funding," Wernér said. "With the right level of capital, our startups can hire enough talent to work intensely without breaking themselves. If a team of 10 is burning out to keep up with a 50-person U.S. VC or Chinese government-backed startup, the problem isn't their stamina, it's their cap table." In fact, since 2015 Europe's tech startups have missed out on nearly $375 billion in growth-stage funding, with founders losing out on a potential $300 billion in European investments, according to Atomico's State of European Tech report published in 2024. Additionally, one in two companies raising funding turn to the U.S. for capital rather than Europe. "What European startups really need is access to the right resources — funding, talent, and support — to grow, innovate quickly, and scale effectively," Schembri-Stothart said. "The venture landscape in the U.S. is a different ballgame altogether, and it's tough to compete with that without a stronger ecosystem here. Founders acknowledged that the startup life requires intense hustle and grind, but it's a more nuanced picture than just adopting 996. Timothy Armoo, co-founder and former CEO of Fanbytes, an influencer marketing firm that he sold for eight figures in 2022, told CNBC that he's a "huge supporter" of this new 996 push, but admitted that timing is key. "I think there are seasons but I also think that if you are a first-time founder or if your primary goal is basically wealth creation, I'll be very candid, if this is your season, and you're stepping back, then you're not serious about it," he said. Armoo said there are no excuses because AI allows entrepreneurs to be maximally efficient as it can reduce certain time-consuming manual tasks. Meanwhile, Bloom Money's Mohanty, said that when she's not sleeping, she's working. "I think early stage teams tend to almost unknowingly or without actually saying it, work the 996 life, because when you are early stage, you just have to hustle harder with less, and especially if you're the founder, you're always on and always working, and it can be very, very difficult to turn off." Schembri-Stothart draws the line at exploiting her team to produce more work. "It's my choice to work at the weekend, but I'd never expect that on my team, it's definitely not glorified to push your teams to breaking point. Silicon Valley tech exec Dion McKenzie warned that expectations of a 996 culture could make VC funding even more out of reach for early-stage startups. "My fear is that as these new norms and trends become the status quo and benchmarks for getting funded, it excludes so many brilliant founders that value their mental health and/or can't commit to a 996 due to caregiving responsibilities or being a parent," Mckenzie said.
Yahoo
13 hours ago
- Yahoo
AI could unleash ‘deep societal upheavals' that many elites are ignoring, Palantir CEO Alex Karp warns
Amid the debate about AI's impact on the workforce, Palantir CEO Alex Karp said the technology can have an overall additive effect, 'if we work very, very hard at it.' But he cautioned that if the industry doesn't make that happen, the result could be 'deep societal upheavals' that many elites are ignoring. There are already signs that AI is shrinking entry-level opportunities. One of the biggest beneficiaries of the AI revolution warned that the technology could also create massive fissures in society—unless the industry works hard to prevent them. Alex Karp, CEO of data-mining software company Palantir, was asked on CNBC on Thursday about AI's implications for employment. 'Those of us in tech cannot have a tin year to what is this going to mean for the average person,' he replied. That comes as AI increasingly gets incorporated into the daily tasks of workers, boosting their productivity and efficiency. At the same time, there are also signs that AI is shrinking opportunities for young workers in entry-level jobs that traditionally have been stepping stones for launching careers. Meanwhile, Palantir has been at the forefront of using AI at the enterprise level. The company is known for putting its AI-powered platforms to work in the defense and intelligence sectors, but it has also been expanding in the commercial space. Most recently, it partnered with TeleTracking, a provider of operations platforms for hospitals and health systems. On Thursday, Karp said the kind of AI that Palantir is doing can be 'net accretive to the workforce in America,' but only if 'we work very, very hard at it.' He pointed out that it just because it can happen, that doesn't mean it will happen. The industry has to make it so. 'We have to will it to be, because otherwise we're going to have deep societal upheavals that I think many in our elite are just really ignoring,' Karp said. The warning is especially notable coming from a leader in the AI field. But Karp has also urged the tech sector to take on bigger problems. In a recent Atlantic essay adapted from their book The Technological Republic, Karp and Nicholas Zamiska, Palantir's head of corporate affairs and legal counsel to the office of the CEO, blasted Silicon Valley for focusing on 'trivial yet solvable inconveniences' and abandoning a long history of working with the government to tackle more pressing national issues. Others in the AI field have also offered dire predictions about AI and the workforce lately. Last month, Anthropic CEO Dario Amodei says AI could wipe out roughly 50% of all entry-level white-collar jobs. In an interview with Axios, he said that displacement could cause unemployment to spike to between 10% and 20%. The latest jobs report on Friday put the rate at 4.2%. 'Most of them are unaware that this is about to happen,' Amodei said. 'It sounds crazy, and people just don't believe it… We, as the producers of this technology, have a duty and an obligation to be honest about what is coming.' And OpenAI CEO Sam Altman said this past week that AI agents are like interns, predicting that in the next year they can 'help us discover new knowledge, or can figure out solutions to business problems that are very non-trivial.' Meanwhile, Nvidia CEO Jensen Huang said at the Milken Institute's Global Conference last month that while workers may not lose their jobs to AI, they will lose them to 'someone who uses AI.' This story was originally featured on
