National Palace Museum Centennial: DOUBLE SHOTS Reimagines Tradition for New Generations

Malaysian Reserve

2 days ago

TAIPEI, July 17, 2025 /PRNewswire/ — Taiwan's National Palace Museum is celebrating its 100th anniversary by embarking on a creative partnership with DOUBLE SHOTS, a production studio known for its cinematic storytelling. Drawing on the studio's modern approach to heritage, the collaboration aims to make the institution's cultural treasures relatable to contemporary audiences and engage various generations in the centennial celebration.
Debuted on June 19, the first video by DOUBLE SHOTS in the year-long collaboration can be viewed here: https://youtu.be/u3zCAH7bFFY
Founded in 1925, the National Palace Museum is home to one of the world's largest and most important collections of Chinese art and historical artifacts—nearly 700,000 pieces spanning thousands of years. This year marks the 100-year anniversary of its founding and the 10-year anniversary of its Southern Branch.
Hsiao Tsung-huang, Present Director of the National Palace Museum, commented: 'Through the collections of the National Palace Museum, this film serves as an infinite reminder of the inextricable connection between the Museum and people.'
With this centennial project, DOUBLE SHOTS has strived to translate cultural richness into visual language that resonates with today's audiences. Through evocative movement, carefully curated color palettes, and richly layered textures, the video captures the lived emotions and ephemeral gestures of heritage, echoing the delicate brushstrokes of Chinese calligraphy and the flowing patterns of traditional fabric.
Kyle Xu, Director, DOUBLE SHOTS, commented: 'Our storytelling approach in this video invites viewers to not just observe the past, but to feel it. To accomplish this, we carefully selected certain visual techniques to bring out key characteristics of the artifacts — from the unique craftsmanship to the creative spirit — and then solidify the connection to modern life.'
Otto Chen, winner of Best Art Design at the 24th Taipei Film Awards and the art director of the film, noted: 'Aiming to reinforce the role institutions like the National Palace Museum play in today's world, we emphasized the connections between the ideas contained in cultural relics and the ideas prominent in modern life — how art and life are inseparable.'
Henry Tao, Director & Co-Founder, DOUBLE SHOTS, remarked: 'The 'revolt' spirit of Double Shots spurs us to create not only visually cinematic but also emotionally captivating stories. As the cinematographer of this project, I focused on using light, textures, and movement to evoke a sense of resonance in today's viewers, inviting people to experience history through a modern lens.'
The project engaged multiple departments within DOUBLE SHOTS, including its studio, cinematography, and VFX teams.
DOUBLE SHOTS is driven by its signature 'uprising' ethos that emphasizes redefining the way stories are told through unexpected imagery, subtle emotional layering, and cinematic precision. Whether working with art auction houses, tech companies, or AI labs, their process always begins with the same question: how can we move people? As creatives, the team also leverages AI to enrich visual textures while keeping human emotion at the core.
For institutions or brands interested in cultural storytelling collaborations, please contact [e-mail] or visit https://www.doubleshots.com.
About DOUBLE SHOTS
DOUBLE SHOTS is a creative studio specializing in cinematic storytelling, cultural campaigns, and visual identity work. Their client base spans art institutions, government bodies, educational organizations, and tech companies. With a full-service production house, in-house VFX, and a visual-first philosophy, DOUBLE SHOTS redefines how culture is seen and felt.