Ten's The Project replacement 10 News+ hits new low in latest TV ratings as it plummets to 20th spot
This week's ratings showed 10 News+ has plummeted to the 20th position on a list of Australia's highest rating news programs with a combined national average of just 140,000 viewers.
Seven's nightly news led with a combined viewership of 1,318,000 people, with 9News taking second position at 1,215,000.
However, in the traditional five metro cities market segment, 9News seemed to race ahead with 863,000 viewers to Seven's 858,000 figure.
The ABC's evening show made it to third position, while Nine's A Current Affair finished in fourth and the ABC's 7.30 program hosted by Sarah Ferguson grabbed fifth spot.
The July 16 ratings showed 10 News+ floundered in 20th position, while even regional television programs such as Win News performed better.
The 6pm news aired for the first time on June 30, but the hard news segment did not seem to appeal to viewer's expectations as a replacement of the more conversation-infused The Project.
10News+ launched with just 291,000 viewers and continued to decline throughout the week, but it seems the broadcast is not ready to let go just yet.
The fall in viewership is especially stark when compared to The Project's final episode on June 27, which saw 478,000 people tune in to bid the struggling programme farewell.
However 10 News+ inherited the first half of The Project's 6:30pm–7:30pm slot, with the second half hour now freed up for the channel's primetime programming, meaning the two shows cannot be directly compared.
Promising "extended context and deeper reporting on the day's biggest stories", the show is anchored by ex-Seven talent Denham Hitchcock and Amelia Brace from Sunday to Thursday, with Ursula Heger and Hugh Riminton hosting on Friday.
The network previously said it was keen to see the team's work delivered to audiences across the country, but audiences have so far failed to engage.
A spokesperson for Ten previously told SkyNews.com.au the network was 'taking a long-term, multi-platform view of audience development.'
'Building a loyal news audience takes time, and we are prepared for gradual growth as audiences discover and connect with our unique approach to news delivery across many platforms,' the spokesperson said.
'10 is fully committed to 10 News+. This is a marathon, not a sprint.
"We are investing in building a sustainable, quality multi-platform news service that will grow and evolve with our audience's needs over time.'
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