Primark promotes Houston to chief customer and digital officer
Matt Houston has been promoted to the role and is now accountable for the 'end-to-end customer brand', uniting its Customer and Digital teams 'into one integrated function'. He was previously group strategy and digital director and will continue to serve on the Primark leadership team.
Although Primark has yet to introduce a full e-commerce capability, the retailer has been steadily building its click & collect offer across the UK estate.
And Houston was fundamental in bringing the service to all its British stores. He's also been responsible for growing the digital marketing team and relaunching Primark's customer website.
Primaryk said the alignment 'will ensure a clear, consistent brand experience across all channels and customer touchpoints -- keeping the customer firmly at the heart of everything at Primark'.
Eoin Tonge, interm CEO at the retailer, said: 'Bringing together our customer and digital teams creates a stronger, more integrated function that will unlock new opportunities for the Primark brand and play a key role in driving our international growth. Matt's deep understanding of our business model, combined with the experience he brings from leading the Digital team, will help us build even stronger connections with our customers, creating value and accelerating growth'.
Houston added that this 'is a great opportunity to strengthen how we show up as one brand across every touchpoint. I'm looking forward to building on the strong foundations already in place to deepen customer engagement and help drive the next phase of growth for Primark.'
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