UK menswear label &Sons moves into wholesale
The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale.
'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'.
He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.'
The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400).
The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
4 hours ago
- Fashion Network
Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.
Fashion Network
5 hours ago
- Fashion Network
Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.
Fashion Network
5 hours ago
- Fashion Network
Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.
