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Fashion Network
16-07-2025
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
16-07-2025
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
16-07-2025
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion Network
16-07-2025
- Business
- Fashion Network
UK menswear label &Sons moves into wholesale
British men's fashion/lifestyle brand &Sons has launched into the wholesale market with its autumn/winter 2025 collection, 'marking a major milestone in the brand's growth'. The direct-to-consumer brand's success so far has been driven by a strong e-commerce presence and physical stores in Cheltenham and London – so the move to reach further into retail via selected wholesale partnerships is explained by &Sons' co-owner and CMO James Cowdale. 'Our stores have shown us something simple but important - when people see &Sons' garments in person, they get it… they feel the quality, the detail, and the story behind each piece, and they connect with it. We want more people to have that experience of the brand, and wholesale gives us the chance to do that — but only with the right partners'. He added: 'We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' The AW25 collection includes a curated range of the brand's hero categories with wholesale prices across Accessories (£12-£50), Jerseys (£40-£95), Trousers (£135-£180), Wovens (£140- £300), and Outerwear (£160-£400). The expansion is being supported by Chris Dent and Rob Sewell at fashion marketing company Cocoon Partners. Dent will lead the &Sons' account and oversee its wholesale rollout.
Fashion United
16-07-2025
- Business
- Fashion United
Menswear brand &Sons launches wholesale
British contemporary menswear and lifestyle brand &Sons, which merges vintage and heritage style with modern functionality, is expanding into wholesale with its autumn/winter 2025 collection. &Sons, which offers timeless menswear targeting the 'forgotten middle' of 40- to 60-year-old men, is best known for its direct-to-consumer success, driven by a strong e-commerce presence, alongside physical stores in Cheltenham and London. It is looking to utilise wholesale to extend its reach into retail. &Sons autumn/winter 2025 collection Credits: &Sons The wholesale rollout will be supported by Chris Dent and Rob Sewell at Cocoon Partners, which also represents several heritage and lifestyle brands, including Red Wing Heritage and Filson. The &Sons' AW25 wholesale offering includes a curated range of the brand's 'hero categories,' including accessories, jerseys, knitwear, trousers and outerwear, with wholesale prices ranging from 12 to 400 pounds. &Sons autumn/winter 2025 collection Credits: &Sons James Cowdale, co-owner and chief marketing officer at &Sons, said in a statement: 'Our stores have shown us something simple but important - when people see &Sons garments in person, they get it. They feel the quality, the detail, and the story behind each piece, and they connect with it. 'We want more people to have that experience of the brand, and wholesale gives us the chance to do that - but only with the right partners. We're not looking to flood the market. We're building a small, trusted network of retailers who truly understand the &Sons ethos and what that represents. That connection is just as important as the garments themselves.' &Sons autumn/winter 2025 collection Credits: &Sons
