Fujifilm opens new regional headquarters at Expo City Dubai

Broadcast Pro

3 days ago

The new offices at Expo City Dubai also feature the Fujifilm Technology Centre (FTC), designed to showcase the company's cutting-edge innovations.
Fujifilm Middle East and Africa has opened its new regional headquarters at Expo City Dubai, marking a significant step in the company's expansion across key global markets. The new site, located in a community designed as a model for sustainable urban development, will also house the Fujifilm Technology Centre (FTC), aimed at providing hands-on training and demonstrations for employees, business partners, and end-users across the Middle East, Africa, Europe, and Asia.
Known globally for its innovations in healthcare, imaging, and printing technologies, Fujifilm is already making a substantial impact in the UAE. The company supplies advanced diagnostic imaging systems that are elevating the standard of care and aligning with the country's broader development goals. As part of its growing healthcare presence, Fujifilm is preparing to roll out NURA, a series of AI-powered screening centers designed to improve early detection and health outcomes in the region.
The inauguration of the new office also reflects the company's growth strategy. Over the past five years, Fujifilm has more than doubled its workforce across regional offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco and South Africa. With the new facility, Fujifilm aims to enhance its regional footprint, increase engagement with consumers and partners, and sustain its momentum following a strong performance in 2024. The company is targeting another year of double-digit growth in 2025.
H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: 'We welcome the inauguration of Fujifilm's new offices and Technology Center in Expo City Dubai. This new investment by Japan's top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to Fujifilm's technologies contributing to better healthcare, promotion of industries and human capacity development.'
Manal AlBayat, Chief Engagement Officer, Expo City Dubai, added: 'With its technologies used in vital sectors and its commitment to knowledge-sharing, Fujifilm's choice of Expo City Dubai for its new offices and Technology Centre reinforces the city's position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome Fujifilm to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.'
The Fujifilm Technology Center, an integral part of the new facility, showcases a wide array of the company's solutions through live demonstrations. Visitors can interact with various technologies, gaining hands-on experience and expert insights.
Underscoring the global importance of the centre for the company, Masataka Akiyama, President and CEO of Fujifilm Europe, stated: 'Our investment in the new offices and Fujifilm Technology Centre is a powerful enabler for product showcases, including a full-fledged center with hands-on training and lectures delivered by professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers. The FUJIFILM Technology Center will be invaluable asset in the efforts to leverage our rich heritage of innovation and continue to serve as a benchmark for progress in the region.'
Michio Kondo, Managing Director of Fujifilm Middle East and Africa, commented: 'With the opening of our new offices at Dubai Expo City, Fujifilm is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region's prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a focal point for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.'
The company is also continuing to expand its influence in the region's healthcare sector. Late last year, Fujifilm signed six Memorandums of Understanding with leading medical institutions in Saudi Arabia to promote digital transformation, efficiency, and improved patient outcomes. Looking ahead, the firm plans to grow its workforce to support operations at the FTC and strengthen its role in regional knowledge sharing and talent development.