GoCardless Integrates with Giacom's Cloud Market Tools

Martechvibe

13-05-2025

The integration is part of Giacom's wider strategy to help partners reduce their reliance on manual processes and scale.
GoCardless has announced a new integration with Giacom's Cloud Market Tools billing platform. The integration enables Giacom channel partners to manage Direct Debit payments from within their billing system, helping them simplify collections, improve cash flow, and reduce operational overheads.
This integration is part of Giacom's wider strategy to help partners reduce their reliance on manual processes and scale. Many channel businesses rely on disconnected systems and manual workarounds that slow operations, delay payments, create inconsistent customer experiences, and ultimately slow down growth as they scale.
Giacom's Cloud Market Tools were built to address these challenges by integrating core business systems, streamlining processes, and automating every stage of the lead-to-cash journey.
Tom Metcalfe, Director, UK&I Partnerships at GoCardless, said, 'We're excited to work with Giacom to simplify payments for Managed Service Providers (MSPs) so they can focus on what they do best. Bank payments are cheaper, safer and more reliable than cards — which is why we believe they're the ideal way to increase revenues while cutting down on costs.'
'From popular forms of bank payment like Direct Debit to new, cutting-edge methods like those powered by open banking, this partnership allows our joint customers to access best-in-class payments directly within a platform they know and trust.'
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Ant Molloy, Managing Director of Cloud Market Tools, said, 'With GoCardless now fully integrated into Cloud Market Tools, we've created a fully automated payment collection service. This enables partners to manage collections and reconciliations without ever having to leave their billing system.'
'That means no more switching between systems, no more rekeying data, and no more chasing late payments. Just faster, easier, and more reliable cash flow.
'MSPs are under pressure to do more with less, but fragmented processes are still holding many back. Collecting and chasing payments can be a major drain on time and resources. GoCardless removes much of that hassle, giving partners a simpler, smarter way to stay on top of their billing and payment processes.'
'Since launching the integration, we've seen strong demand from partners looking to remove complexity and gain more control over their billing and payment workflows.'
Cloud Market Tools is a modular software suite designed to support every aspect of an MSP's operational journey – from quoting and ordering to billing, support, and now, payment collection. The GoCardless integration joins a growing ecosystem of strategic technology partnerships, including connectors for finance systems like Sage and CRMs like The Layer.
These integrations are designed to bring siloed data together, reduce duplication, and ensure MSPs have a single source of truth across their operations.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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