Vistar Media's Traditional Out-of-Home Planning Software, Adstruc, is Now Available to the Canada Marketplace
TORONTO, May 14, 2025 /CNW/ - Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH planning software to all Canadian customers. Following the acquisition of Adstruc from PJX Media in April 2024, the planning software is now fully available under the Vistar umbrella for clients looking to streamline their traditional OOH workflows.
The new offering empowers agencies to craft more persuasive, impactful campaigns without any manual or tedious processes. This technology launch also positions Vistar Media as the first programmatic digital out-of-home (DOOH) media company to bring static planning under its suite of technology solutions.
"With Adstruc as a core planning tool, Vistar is expanding beyond programmatic to power the full spectrum of OOH across Canada," says Scott Mitchell, Managing Director, Canada at Vistar Media. "OOH agencies gain an efficient solution to optimize operations, digital agencies get seamless access to the full potential of OOH and media owners can now leverage a preferred technology platform that simplifies the connection with Canadian buyers. With access to the most comprehensive OOH inventory, agencies and advertisers can accelerate planning, buying and data-driven decision-making."
Why Adstruc?
Adstruc simplifies the OOH planning and buying process by providing a centralized hub for inventory access, audience insights and campaign data. With seamless integration of first- and third-party insights, advertisers can confidently align their campaigns with the right audience, location and objectives—maximizing impact and ROI. Additionally, Adstruc can:
Automate proposals that clearly showcase campaign strategies, justifications and expected outcomes.
Foster efficient vendor communication by streamlining RFPs and negotiations, benefiting both buyers and media owners.
Store and access past campaign data, insights and best practices for seamless team collaboration.
Drive bigger budgets by helping agencies craft persuasive pitches and presentations that unlock greater OOH investment.
The software is already integrated with a robust supply network of more than 1 million OOH venues, with current beta customers including large agency holding companies, independent agencies, OOH speciality shops and media trade groups.
"Out-of-home planning has long been a complex and time-intensive process, and we recognized the need for a more intelligent, streamlined approach," said Izel Castro Roselló, Vice President of Investments at Publicis. "Adstruc has significantly improved our workflow by reducing the inefficiencies and repetitive tasks that previously slowed us down. With expedited access to high-quality inventory and enhanced data insights, we are better equipped to develop strategically sound, results-driven campaigns for our clients. This represents a meaningful advancement in both operational efficiency and campaign effectiveness."
For almost 15 years, Adstruc's software has been a core tool for agencies in the U.S, replacing their routine tasks with automated efficiencies across the traditional OOH planning, buying and selling workflow. Now, Adstruc's trusted technology is bolstered by Vistar's engineering, superior customer support and experience scaling software globally. To learn more about Adstruc and how you can take advantage of this traditional planning software, reach out to Vistar today.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Cision Canada
2 hours ago
- Cision Canada
Lotto Max - A $70 million jackpot and an estimated 10 Maxmillions in the next draw Français
MONTRÉAL, Aug. 13, 2025 /CNW/ - In the next Lotto Max draw, slated for Friday, August 15, the prize pool will be $80 million and include a $70 million jackpot and an estimated 10 Maxmillions. Lotto Max continues to churn out winners in Québec Lotto Max players in Québec have won over $4.008 billion since its launch in 2009. In total, there have been 48 jackpot wins in the province, including 3 of $70,000,000—the largest jackpots ever won in Québec—in the February 25 and October 9, 2020, and June 7, 2022, draws. One $65,000,000 jackpot, four $60,000,000 jackpots, five $55,000,000 jackpots, and nine $50,000,000 jackpots have also been won in Quebec. In addition to these jackpot wins, Lotto Max players in Québec have also won a total of 248 Maxmillions prizes, each worth $1 million, and 151 shares of Maxmillions prizes. Draw results are available online at About Loto-Québec Loto-Québec has been delivering entertainment to Quebecers for over 50 years, and its operations benefit Québec as a whole. Last year, the corporation paid out almost $1.8 billion in prizes to winners across Québec. Major prize winners are listed on the Winners page in the Lotteries section of Read their stories. The responsible commercialization of lottery and gaming products is central to Loto-Québec's operations. The corporation has been granted the highest internationally recognized certification in responsible gaming by the World Lottery Association.
CBC
3 hours ago
- CBC
Sask. canola farmers feel caught in the middle of Canada-China trade war
China on Tuesday announced a preliminary anti-dumping duty on Canadian canola imports — a fresh escalation in a yearlong trade dispute that began with Ottawa's imposition of tariffs on Chinese electric vehicle imports last August. The provisional rate will be set at 75.8 per cent effective Thursday.
Cision Canada
4 hours ago
- Cision Canada
From Practice to Paradigm: JA Solar Pioneers ISSB Implementation
BEIJING, Aug. 12, 2025 /CNW/ -- As international sustainability disclosure standards accelerate their global rollout, photovoltaic (PV) companies tend to face challenges such as mismatched metrics and fragmented internal governance when aligning with these frameworks. In response, JA Solar is deepening collaboration with the International Sustainability Standards Board (ISSB). The aim is to develop JA Solar's own industry-specific implementation based on the ISSB standards, providing an exemplary model for the PV industry to integrate international frameworks. This commitment manifests through proactive governance reforms and international advocacy. In May, ISSB Vice-Chair Jingdong Hua and Special Advisor to ISSB Chair & Director of International Financial Reporting Standards (IFRS) Foundation Beijing office Zhengwei Zhang visited JA Solar. The company's board members and senior executives participated in intensive workshops, focusing on critical topics such as addressing global regulatory demands and quantifying climate-related financial impacts. This drives the deep integration of international standards into JA Solar's corporate governance. In June, JA Solar, as the sole private enterprise representative to share its methodology for sustainability disclosures, joined global experts at the Beijing International Sustainability Conference, with over 13 million online views. As early adopters of the standards, JA Solar deepens climate analysis based on the recommendations of the TaskForce on Climate-related Financial Disclosures (TCFD) frameworks and the IFRS S2 Climate-related Disclosures issued by the ISSB. The company also integrated its supply chain into decarbonization initiatives, empowering upstream suppliers, and released the industry's first report of Taskforce on Nature-related Financial Disclosures (TNFD), pioneering biodiversity transparency. Through this "standards framework + industry characteristics" approach, JA Solar has demonstrated the feasibility of full ISSB compliance for PV enterprises. Looking ahead, JA Solar will further collaborate with ISSB to refine disclosure methodologies, helping more PV companies integrate deeply with global frameworks. Established by IFRS Foundation during COP26 in 2021, ISSB aims to create a high-quality, comprehensive global baseline of sustainability disclosures to enhance ESG transparency. Its IFRS S1 (General Requirements) and IFRS S2 (Climate-related Disclosures) have been adopted by over 120 countries, serving as the "global language" for corporate sustainability reporting.
