Best-selling Harrods and Selfridges coffee so 'delicious' it's won over tea drinkers
Since then, they've launched their coffees in prestigious stores such as Harrods, Selfridges and Meta. Currently, the brand is collaborating with the Netflix documentary Fantastic Fungi, which celebrates the wonder of mushrooms. Together, they've crafted a limited edition adaptogenic coffee blend named Mush Love, retailing at £12 for 12 sachets.
This blend is loaded with Hifas da Terra lion's mane (a potent medicinal mushroom powder), cordyceps, and chaga mushroom extracts, all designed to combat fatigue and enhance mental clarity. Zain Peer, co-founder of London Nootropics, expressed his enthusiasm about creating functional coffee blends that help people feel and perform at their best.
He said, "Collaborating with Fantastic Fungi was a natural fit, aligning our love for adaptogens with their mission to inspire a deeper connection to mushrooms and nature.", reports the Mirror. Louie Schwartzberg, founder of Fantastic Fungi, also shared his excitement about the partnership. He stated, "Mushrooms have always been a source of wonder and inspiration for me, and this partnership allows us to share their incredible benefits in a tasty cup of coffee."
In addition to Mush Love, London Nootropics offers a variety of bundles, including the Starter Bundle. Priced at £40, it includes 12 sachet boxes of the brand's Flow Coffee (for focus), Mojo Coffee (for strength) and Zen Coffee (for calmness).
These can also be purchased in individual bundles for £15 per 12 sachets. The Selection Box, on the other hand, contains 12 sachets of the three coffees, ideal for those wanting to sample them without a significant initial investment.
Reach readers can enjoy a 20% discount on London Nootropics with the code REACH20, valid until 11:59pm (BST) on 31/05/2025. This code can be used once per customer and cannot be combined with any other offers.
For an alternative option, consider DIRTEA Mushroom Coffee with Lion's Mane (60 Servings) available on Amazon for £37.99. This 4.3-star product features Organic Lion's Mane, Vitamin B, maca and ashwagandha root powders, all mixed with arabica coffee to enhance energy levels.
Holland and Barrett offer the Cheerful Buddha Lion's Mane Mushroom Coffee Blend 150g for £11.24. This caffeine-free blend is infused with Lion's mane mushrooms, coconut oil, ashwagandha and cacao, all designed to promote wellbeing.
One customer raved about the London Nootropics Starter Bundle, saying: "I had a few free samples from my nutritionist and after one cup I was hooked. I tried flow and mojo on separate days, they both helped with my brain fog and most of all stopped the panicky sensation I get in my chest if I'm trying to enjoy a coffee and feel guilty I should be up and doing things. Zen is now my favourite for mornings where there is no rush (my weekend coffee), the others are brilliant for when I either need to get moving to walk somewhere or go to my Pilates class or just need the focus without the fog!"
Another customer expressed their love for the product: "Absolutely love this coffee, it tastes fantastic with oat milk and honey. Mojo gives me a great boost but without the crash of other coffee products. Love all these coffee definitely my favourite brand."
A third customer, who typically prefers tea, was converted: "I don't drink coffee as I am a die hard tea consumer BUT after trying these at my sister's insistence I am now hooked. The coffees are absolutely delicious and they really work for me. My favourite is zen but they all deliver amazing benefits without the punch and bitterness of regular coffee. Would highly recommend these. . Will definitely be a regular buyer."
However, one customer pointed out the cost issue: "I absolutely love these coffees, they smell so good, are delicious and convenient The packaging is also beautiful and they make nice gifts but I wonder if they could be cheaper if you could buy a refill pack or something, I just can't afford to have them all the time."
Another commented: "I am enjoying delicious taste of this coffee, not sure if I can see effects of adaptogens yet but perhaps I need to pay more attention as wasn't really. I did not get ingredients descriptions cards in my boxes and I can see from other reviews that people got them and also personal messages, nice gesture, nothing in my boxes."
For those looking for a morning alternative, this beverage could serve as the ideal drink to kick-start the day.
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