Panasonic TOUGHBOOK Research Highlights Urgency of Windows 11 Migration
Bracknell, UK. 23rd July 2025 – Panasonic TOUGHBOOK has released research revealing the challenges and concerns for organisations navigating Windows 10 end-of-life and migrating to the Windows 11 operating system*. With support for Windows 10 ceasing on 14th October 2025, Panasonic's research shows organisations that have not yet completed their migration are concerned about security risks, costs, and software compatibility issues arising from out-of-support software.
Panasonic's whitepaper, 'Navigating the Shift: The Business Case for Upgrading to Windows 11' also explores the extent of hardware refreshes needed to support Windows 11, and reveals concerns about the impact of device downtime during upgrade cycles.
Standing still presents significant security risks and cost implicationsOne of the biggest challenges surveyed organisations face is the security risk of inaction or delaying their Windows 11 migration. Ninety-eight percent of organisations surveyed say they are 'likely' to invest in Microsoft's Extended Security Update (ESU) if they have not completed migration to Windows 11 by October.
More than half (58%) are not confident that they will be able to manage device security without either completing the migration or investing in ESU. They are concerned that if they don't migrate or purchase ESU, they will be exposed to higher ransomware and malware risk (94%), data breaches (93%), a lack of patches for new security threats (91%), compliance risks (89%) and the impact on business reputation (88%).
Cost is another concerning factor for organisations delaying their Windows 11 migration beyond October 2025. Two-thirds predict that they'll face higher costs overall, with 55% expecting these will come in the form of higher cybersecurity expenses. With Microsoft advising that an enterprise with 1,000 devices will face an ESU bill for approximately £320,000 over the three years that ESU is available, the cost of delay is tangible and immediate
In addition, 48% predict increased support costs and 46% believe business continuity risks will have cost implications. Increased maintenance costs (40%) and hardware costs (38%) are also factors.
Software upgrade means hardware replacement and reduced productivitySurveyed organisations operate an average of 4,000 devices and estimate that 62% either have been, or will still need to be replaced or upgraded, to ensure compatibility with Windows 11. This rises to 76% of devices in organisations with more than 5,000 employees.
Almost half (45%) of respondents see challenges around the loss of productivity due to downtime when devices are being upgraded. Consequently 75% are adopting a phased approach. One-quarter (25%) are delaying software upgrades to coincide with device replacement. Application and business software compatibility issues are another migration challenge, cited by 47%.
Upgrades will be managed through a combination of remote upgrades (46%) and in-person upgrades (54%), with 64% expecting to draw heavily on device manufacturer support during the process.
Benefits of migration outweigh risks of delayRespondents currently migrating to Windows 11 expect to unlock important benefits around security and protection (44%), performance and processing power (36%) and having a future-proofed device ecosystem (36%). They also seek to leverage AI features such as Microsoft Copilot or Bing AI (34%) as well as deploying Edge AI capabilities in the field (29%).
Chris Turner, Head of Go-to-Market, Panasonic TOUGHBOOK Europe, comments: 'The window is closing for organisations to make a well-planned, measured and cost-effective transition to Windows 11 and start unlocking its benefits. The cost, security, and performance risks of delay are steadily increasing as the end-of-life deadline approaches, which is especially concerning in the critical sectors we surveyed including emergency services, field services and utilities, and defence organisations.
'Organisations that are still to undertake Windows 11 migration need support to ensure their deployment is not rushed and risky. Panasonic TOUGHBOOK offers customers full transition support to ensure a seamless migration experience, maintain productivity and take the uncertainty from the process. By acting now, businesses can avoid incurring both cost and risk beyond October 2025,' adds Turner.
To download the Panasonic TOUGHBOOK whitepaper, 'Navigating the Shift: The Business Case for Upgrading to Windows 11', please click here: https://eu.connect.panasonic.com/gb/en/whitepapers/navigating-shift-business-case-upgrading-windows-11
For more information on how Panasonic's Mobile-IT As-a-Service offering can help your organisation migrate to Windows 11, click here: https://eu.connect.panasonic.com/gb/en/toughbook/Mobile-IT-As-A-Service
*Research MethodologyPanasonic commissioned research from 200 decision makers from the UK and Germany (100 each) in March 2025. Respondents are involved with purchasing decisions and working for organisations with 1,000+ employees, in field services and utilities; defence; emergency services; automotive; supply chain and logistics; and manufacturing sectors.
Panasonic Press ContactLisbeth LashmanaHead of European Marketing, Panasonic TOUGHBOOKLisbeth.Lashmana@eu.panasonic.com
Panasonic Press ContactJim PopleC8 Consultingjim@c8consulting.co.uk
About the Panasonic GroupFounded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, devices, B2B solutions and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company. The Group reported consolidated net sales of Euro 51.6 billion (8,458.2 billion yen) for the year ended March 31, 2025. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/
About Panasonic Connect Europe GmbHPanasonic Connect Europe began operations on October 1st, 2021, creating a new Business-to-Business focused and agile organisation. With more than 400 employees and led by CEO Shusuke Aoki, the business aims to contribute to the success of its customers with innovative products and integrated systems and services – all designed to deliver its vision to Change Work, Advance Society and Connect to Tomorrow.
Panasonic Connect Europe is headquartered in Wiesbaden and consist of the following business units:
The Mobile Solutions Business Division helping mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds.
The Media Entertainment Business Division incorporating Visual System Solutions offering a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & ProAV offering Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
Business and Industry Solutions delivering tailored technology solutions focused on Retail, Logistics and Manufacturing. Designed to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
Panasonic Factory Solutions Europe selling a wide range of smart factory solutions including electronics manufacturing solutions, robot and welding systems and software solutions engineering.
For more information please visit: https://eu.connect.panasonic.com
Please visit Panasonic Connect Europe's LinkedIn page: https://www.linkedin.com/company/panasonic-connect-europe/Sign in to access your portfolio
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