Lidl launches Lidl by Lidl jacket to mark 30 years of two icons
Lidl has matched one of the most highly anticipated Britpop reunions with the release of a limited-edition 'Lidl by Lidl' jacket inspired by Oasis. On sale just in time for the reunion tour, it offers fans a rock n roll star look to wear to the gigs.
The new jacket features two built-in drink cooling pockets and the zipper doubles as a bottle opener. Complete with a Lidl by Lidl badge on the sleeve, it also comes with a tambourine.
Set to build on Lidl's previous merch collections, Britpop and Lidl fans can get their hands on the Lidl jacket for £30 to celebrate 30 years of Lidl GB & the release of Oasis's debut studio album 'Definitely Maybe'.
All fans need to do is head to www.lidlbylidl.co.uk at 10am Wednesday, July 9. Lidl is donating all proceeds from the jacket launch to its charity partner, the NSPCC. This morning, Lidl unveiled the jacket via a 30ft wonderwall in the Gallagher boys' hometown just outside Manchester's Etihad Stadium.
Joanna Gomer, Marketing Director at Lidl GB, said 'In celebration of one of the biggest reunion tours for music and culture, we wanted to give consumers 'everything they ever dreamed of' and create something iconic. With Oasis's 'Definitely Maybe' album and Lidl GB both marking 30 years, this jacket taps into the love the nation has not only for Lidl fashion, but also our brand and the band.
"Whether heading to a gig, or for those that want to look 'supersonic' at the supermarket, we have created something fun, functional, and full of character, just like the music that inspired it. The 'Lidl by Lidl' jacket is more than just merch – it's a tribute to our fans, the moments, and the memories that have defined the last three decades.'
For those who miss out on the jackets, Lidl will be giving away a branded bucket hat and pair of Lidl aviators, available on the website for free.
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