Businesses Face a Surge in Opt-Out Enforcement: Ketch Launches Privacy 360 Analytics Suite to Help Teams "Show Their Work"
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SAN FRANCISCO — Ketch, the Data Permissioning Platform for privacy operations and data activation, today announced the release of its Privacy 360 Analytics Suite, giving businesses a powerful solution to track and prove how they honor consumer privacy choices as regulatory scrutiny intensifies.
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As regulatory agencies step up enforcement against companies that fail to properly honor consumer privacy choices, privacy and legal teams face a critical challenge: proving that consent experiences work as intended and that customer choices have been reliably respected.
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The Ketch Privacy 360 Analytics Suite provides a unified, historical view of consent, rights, and preferences orchestration across every customer touchpoint. Built to address the #1 most enforced issue in privacy—opt-out compliance—the suite enables businesses to quickly and confidently 'show their work' when responding to regulator inquiries, demand letters, or audits.
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Recent CPPA (California Privacy Protection Agency) enforcement actions against brands like Honda and Todd Snyder have cited failures in consent management platform (CMP) configurations and opt-out compliance. In these cases, the absence of reliable reporting tools exacerbated penalties and reputational damage.
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'Privacy regulators are increasingly demanding proof, not promises,' said Alysa Hutnik, Partner at Kelley Drye. 'Opt-out compliance is a top enforcement priority today, and inadequate or misconfigured technology can be a significant unforced error, leading to litigation exposure or settlement terms that companies will have to live with for years. Better to have your Privacy teams be able to test and fix issues, versus the regulators.'
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The Ketch Privacy 360 Analytics Suite delivers comprehensive insights across:
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Consent and Do Not Sell (DNS): Track when, where, and how each consent or DNS choice was made, with full context and history to support audits and compliance reviews. View aggregated trend data such as consent rates according to jurisdiction.
Privacy Requests: Monitor and audit rights requests from submission through fulfillment, capturing a complete record of each request's lifecycle—even across distributed systems.
Marketing Preferences: View granular preference statuses including connection success with martech systems. Includes tools for bulk updates and admin changes to maintain accurate, audit-ready records.
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Privacy 360's identity-first architecture enables businesses to trace a single customer's data permissions and rights across connected devices and systems, creating a permission data thread that stands up to regulatory scrutiny. Teams can generate reports and export data to demonstrate compliance in audits, investigations, or internal reviews—providing instant lookback and total recall when it matters most.
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'Privacy 360 goes beyond capturing consent choices—it proves how those choices were honored and activated,' said Max Anderson, Co-founder and Head of Product at Ketch. 'Capturing consent alone is no longer sufficient. Businesses must show not only when and how a person made a choice, but what subsequent actions took place across data systems. Privacy 360 connects identity, choice history, and data activation so teams can demonstrate that they didn't just collect preferences—they honored them.'
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