Latest news with #dataactivation
Wamda
23-07-2025
- Business
- Wamda
Journify doubles valuation after securing fresh investment
UAE-based Journify has secured strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its valuation and growing 5x in revenue within six months. Founded in 2023 by Taoufik El Jamali, Amine Chouki and Omar AlShoubaki, Journify is an AI-powered data activation platform that enables GCC brands to activate first-party data across platforms like Meta, TikTok, Snapchat, Google, and X—offering privacy-compliant, performance-driven marketing solutions amid tightening regulations and declining third-party cookies. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. Earlier this year, Journify raised $4 million in funding, led by Silicon Badia, with participation from RZM and other investors. Press release: Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding across Saudi Arabia, the UAE, and the broader Gulf region. The company has quickly become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions. Today's digital landscape presents significant challenges for MENA brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify offers a simple solution by enabling advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. This approach converts customer insights into measurable, scalable performance. Journify's growth is driven by partnerships with forward-thinking brands ready to embrace modern advertising approaches. Retail leader Jarir has used Journify's AI platform to activate their first-party data on Meta, resulting in a 182% increase in Return on Ad Spend (ROAS) and a 51% decrease in Cost Per Purchase (CPP). Similarly, Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify's solution on TikTok, achieving an 80% increase in ROAS and a 44% drop in CPP. These results clearly demonstrate the tangible value of Journify's approach. These successes underscore Journify's core mission: making first-party data activation both accessible and effective for brands competing in today's fragmented attention economy. To meet growing demand, Journify is accelerating its AI product roadmap, focusing on agentic AI systems for 1:1 personalisation at scale. The company is expanding teams and strengthening its Gulf presence. With targeted AI investments, Journify will soon deploy autonomous agents for personalised experiences, precision targeting, automated media optimisation, and improved conversion rates throughout the customer journey. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, Co-Founder and CEO of Journify. "We're reimagining brand-customer relationships. Our goal is enabling businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing." The timing couldn't be better. MENA stands as one of the world's fastest-growing digital advertising markets. According to the Interactive Advertising Bureau (IAB) MENA, regional digital ad spend surged by 20 percent in 2024 alone, reaching $7bn. Yet despite this impressive growth, many advertisers continue to grapple with data fragmentation, lack of transparency in the ecosystem, and insufficient measurement frameworks. "Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centred on first-party data, AI-powered optimisation, and measurable ROI are best positioned to lead this next growth phase." To fuel its momentum, Journify recently secured strategic investment from Shorooq, Bunat Ventures, and Plug and Play. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. "The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilisation of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade."
National Post
15-05-2025
- Business
- National Post
Businesses Face a Surge in Opt-Out Enforcement: Ketch Launches Privacy 360 Analytics Suite to Help Teams "Show Their Work"
Article content Article content Article content SAN FRANCISCO — Ketch, the Data Permissioning Platform for privacy operations and data activation, today announced the release of its Privacy 360 Analytics Suite, giving businesses a powerful solution to track and prove how they honor consumer privacy choices as regulatory scrutiny intensifies. Article content As regulatory agencies step up enforcement against companies that fail to properly honor consumer privacy choices, privacy and legal teams face a critical challenge: proving that consent experiences work as intended and that customer choices have been reliably respected. Article content The Ketch Privacy 360 Analytics Suite provides a unified, historical view of consent, rights, and preferences orchestration across every customer touchpoint. Built to address the #1 most enforced issue in privacy—opt-out compliance—the suite enables businesses to quickly and confidently 'show their work' when responding to regulator inquiries, demand letters, or audits. Article content Recent CPPA (California Privacy Protection Agency) enforcement actions against brands like Honda and Todd Snyder have cited failures in consent management platform (CMP) configurations and opt-out compliance. In these cases, the absence of reliable reporting tools exacerbated penalties and reputational damage. Article content 'Privacy regulators are increasingly demanding proof, not promises,' said Alysa Hutnik, Partner at Kelley Drye. 'Opt-out compliance is a top enforcement priority today, and inadequate or misconfigured technology can be a significant unforced error, leading to litigation exposure or settlement terms that companies will have to live with for years. Better to have your Privacy teams be able to test and fix issues, versus the regulators.' Article content The Ketch Privacy 360 Analytics Suite delivers comprehensive insights across: Article content Consent and Do Not Sell (DNS): Track when, where, and how each consent or DNS choice was made, with full context and history to support audits and compliance reviews. View aggregated trend data such as consent rates according to jurisdiction. Privacy Requests: Monitor and audit rights requests from submission through fulfillment, capturing a complete record of each request's lifecycle—even across distributed systems. Marketing Preferences: View granular preference statuses including connection success with martech systems. Includes tools for bulk updates and admin changes to maintain accurate, audit-ready records. Article content Privacy 360's identity-first architecture enables businesses to trace a single customer's data permissions and rights across connected devices and systems, creating a permission data thread that stands up to regulatory scrutiny. Teams can generate reports and export data to demonstrate compliance in audits, investigations, or internal reviews—providing instant lookback and total recall when it matters most. Article content 'Privacy 360 goes beyond capturing consent choices—it proves how those choices were honored and activated,' said Max Anderson, Co-founder and Head of Product at Ketch. 'Capturing consent alone is no longer sufficient. Businesses must show not only when and how a person made a choice, but what subsequent actions took place across data systems. Privacy 360 connects identity, choice history, and data activation so teams can demonstrate that they didn't just collect preferences—they honored them.' Article content Article content Article content Article content Article content
