Blend and Alloy Expand Partnership to Supercharge Fraud Prevention for Banks and Credit Unions

Yahoo

15-04-2025

SAN FRANCISCO, April 15, 2025--(BUSINESS WIRE)--Blend Labs Inc. (NYSE: BLND), a leading origination platform for digital banking solutions, announced today an expanded partnership with Alloy, a leading identity and fraud prevention platform provider.
As part of the new agreement, Blend customers can now more seamlessly and cost-effectively access Alloy's advanced identity and fraud prevention capabilities into their consumer banking solutions, ultimately building a safer and more trusted digital banking experience in order to grow their business.
"Our partnership with Alloy helps us go beyond expectations, giving financial institutions the security and scalability they need to lend with confidence," said Blend's co-founder and CEO, Nima Ghamsari. "With this expanded relationship, we're making it even easier and more cost-effective for lenders to access top-tier risk and fraud prevention tools—seamlessly built into their workflows."
This latest evolution builds on a longstanding partnership between Blend and Alloy, which has been delivering integrated fraud prevention and compliance solutions across Blend's deposit account and consumer lending products. Financial institutions using this joint solution are already seeing measurable impact, including Langley Federal Credit Union:
"Earlier this year, Langley was hit with a fraud attack, but Alloy and Blend quickly caught it and stopped it," said Cris Daly, Digital Product Manager at Langley Federal Credit Union. "Alloy detected nearly 700 fraudulent applications and automatically rejected them so that none of those fraudsters made it into our portfolio."
Through identity orchestration, the partnership enables lenders to meet KYC (Know Your Customer) requirements and screen for fraud by leveraging a range of third-party data sources. Configurable workflows further enhance efficiency by intelligently sequencing these providers in a cost-effective and optimized manner, ensuring institutions can balance security, compliance, and operational ease.
"Fraud prevention has become a critical need in the lending industry, as financial institutions seek smarter, more efficient ways to manage identity risk and grow their business," said Keith Kettell, Chief Revenue Officer at Alloy. "By combining our expertise in fraud prevention with Blend's industry-leading consumer banking platform, we're equipping lenders with the tools they need to stay ahead of threats while also automating and simplifying their operations."
To learn more about Blend's Consumer Banking solutions, visit blend.com/products/consumer-banking-suite.
About Blend
Blend Labs Inc., (NYSE: BLND) is a leading origination platform for digital banking solutions. Financial providers— from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend's platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.
About Alloy
Alloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 600 of the world's largest financial institutions and fintechs turn to Alloy's end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.
Forward-Looking Disclaimer
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements generally relate to future events, future performance or expectations and involve substantial risks and uncertainties. Forward-looking statements in this press release may include, but are not limited to, our expectations regarding our product roadmap, future products/features, the timing of new product/feature introductions, market size and growth opportunities, macroeconomics and industry conditions, capital expenditures, plans for future operations, competitive position, technological capabilities and strategic relationships, as well as assumptions relating to the foregoing. The forward-looking statements contained in this press release are subject to risks and uncertainties that could cause actual outcomes to differ materially from the outcomes predicted. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "could," "would," "intend," "target," "project," "contemplate," "believe," "estimate," "predict," "potential" or "continue" or the negative of these terms or other comparable terminology that concern Blend's expectations, strategy, plans or intentions. You should not put undue reliance on any forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by which such performance or results will be achieved, if at all. Further information on these risks and uncertainties are set forth in our filings with the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to Blend and assumptions and beliefs as of the date hereof. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release. Except as required by law, Blend does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.
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