Sharjah spotlights global storytelling at SAC
'Translation is far more than a linguistic process, it's the exchange of culture and we're inviting the globe into our worldview,' noted Tamer Said, Director of the Sharjah Literary Agency, setting the tone for an insightful panel discussion at the 3rd edition of the Sharjah Animation Conference (SAC 2025).
'Bringing Middle Eastern Stories to Global Audiences' brought together industry leaders to dissect the challenges and triumphs of exporting regional narratives worldwide, and Said was joined by Allegra Dami, CEO, and Ilaria Mazzonis, an Executive Producer at Mobo Digital.
The visionary ecosystem of Sharjah
Highlighting Sharjah's role as a cultural hub guided by the vision and support of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, Tamer Said noted the emirate has championed Arabic literature and storytelling through various initiatives and organisations under the umbrella of the Sharjah Book Authority (SBA), who are also the organisers of SAC 2025.
'We support creators across all media, from books to animation, ensuring our stories are rooted in our language and heritage,' Said emphasised.
Through participation in international book fairs and other platforms that champion translation, Sharjah has increased its global footprint.
Dami, whose parent company sold over 20 million children's books to 70 nations globally, shared insights into its foray into animation.
'Animation translates stories into reality,' she noted, stressing the synergy between storytelling, visual artistry, sound design and music.
The concept of 'glocal' (global + local) storytelling emerged as a cornerstone in their approach.
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Sharjah 24
4 hours ago
- Sharjah 24
Sharjah builds cultural bridges between Africa and the Arab world
Amid a time when Arabic poetry faces marginalisation in parts of Africa, Sharjah's forward-thinking initiatives have restored Arabic literature to its rightful place—as a vessel of identity, a tool for dialogue, and a platform for human expression. Coordinators praised the vision behind the Arabic Poetry Forums in Africa—an initiative launched by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah—which has marked the beginning of a new cultural era across the continent. These forums have given hundreds of poets opportunities for visibility, documentation, and publication through structured programmes led by Sharjah's Department of Culture in collaboration with local cultural bodies. Coordinators in nine African nations—Mali, Chad, Guinea, Niger, Nigeria, South Sudan, Benin, and Côte d'Ivoire—shared updates on preparations for the fourth edition of the poetry forums, set to begin this month. Plans are underway for expanded poet participation and accompanying cultural events. Reviving the Arabic language through poetry Dr Abdelkader Idriss Mega, coordinator of the Arabic Poetry Forum in Mali, described Sharjah's initiative as a pioneering model that reflects the wide-reaching cultural vision of His Highness the Ruler of Sharjah. He noted that the initiative is more than just a poetry festival—it is a genuine platform for reviving the Arabic language in historically Arabic-speaking communities. Dr Mega highlighted the forums' role in elevating poetry as a cultural force in Mali, a country where African depth intersects with Arab-Islamic heritage. 'Sharjah's support represents a living example of Afro-Arab cultural integration, and a genuine embodiment of His Highness's vision for building literary bridges across the region,' he said. 'It has granted African poets a worthy platform, embraced their talents, and nurtured creativity in a respectful, professional atmosphere.' He emphasised the clear impact: a vibrant poetry movement, an interactive cultural space blending authenticity and openness, and a rejuvenated local cultural scene that had long suffered from stagnation. Looking ahead to Mali's fourth poetry forum Dr Mega stated that Mali's Arabic Poetry Forum continues to grow in terms of organisation, content, and participation. The number of poets has doubled this year, drawing a rich mix of emerging and established voices from across the country. The fourth edition will welcome between 15 and 20 poets from Bamako and other regions. What sets this edition apart is the broader participation and more diverse poetic styles, alongside growing public interest. The forum has drawn the attention of prominent figures, intellectuals, academics, university students, and media professionals, giving it greater cultural and institutional weight. The accompanying programme includes poetry readings, literary discussions, and workshops on Arabic poetic techniques, in addition to interactive sessions between poets and the public—fostering cultural exchange and deepening aesthetic appreciation for poetry. Cultural renewal through Sharjah's literary vision Dr Ahmed Abou El Fath Othman, coordinator of the Arabic Poetry Forum in Chad, described Sharjah's support for Arabic poetry in Africa as a shining example of Arab cultural integration. He praised the leadership of His Highness the Ruler of Sharjah for reinforcing the Arabic language and culture across both Arabic-speaking regions and beyond. He noted that the poetry forums, organised by the Department of Culture in Sharjah, have contributed to shaping a renewed cultural landscape by creating spaces for creative exchange and restoring poetry's role as a tool of expression, awareness, and identity-building. The upcoming fourth edition of the poetry forum in Chad, according to Dr Abou El Fath, marks a significant milestone. While 32 poets participated last year, this year's forum is expected to feature over 40 poets, selected from more than 200 submissions. The selection criteria focus on high-calibre classical Arabic poetry. This year's edition is noteworthy for bringing together poets from various regions of Chad on a single platform to share their work with an engaged and appreciative audience. The forum has also opened doors for emerging voices, with many young and aspiring poets seizing this opportunity to prove their talent. Dr Abou El Fath highlighted that some of these poets, after participating in the Chad forum, went on to take part in international poetry gatherings—raising their country's profile on broader cultural stages. He affirmed that none of this would have been possible without Sharjah's generous and strategic support for Arabic culture in Africa. 'We extend our heartfelt thanks and appreciation to Sharjah, a beacon of knowledge and creativity, for continually championing Arab literary excellence and broadening its horizons,' he said. A deep encouragement for African Arabic poetry Dr Kaba Imran, coordinator of the Arabic Poetry Forum in Guinea, expressed how African Arabic poetry is now "breathing freely" again, receiving recognition and honour from an Arab nation—specifically from His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. 'This is a profound source of encouragement for a form of poetry that had long been absent from the African cultural scene,' he said. He noted that the fourth edition of the forum will welcome many new poets. Previously, participation was limited to poets from the capital region, but now, the event draws poets from across all regions of Guinea and even from outside the country. Thanks to the forum, many poets have gained new confidence in their talent and literary voice—especially first-time participants. Dr Imran confirmed that these gatherings have inspired poets with ambitious new horizons and a growing cultural awareness with meaningful impact. Celebrating poetic beauty in Niger Dr Amadou Ali Ibrahim, cultural coordinator in Niger, hailed Sharjah as a cultural capital that continues to celebrate the enduring power of poetry, thanks to the unwavering support of His Highness the Ruler of Sharjah. He said the Arabic poetry forums in Africa have been a resounding literary success from the start, leaving a clear cultural imprint across the continent and growing stronger with each edition. Dr Ibrahim expressed hope that this year's forum in Niger will spotlight new poetic talents and attract a larger audience, particularly among Arabic language students in the country. As in previous years, the event will feature two poetry sessions enriched by critical commentary—offering aesthetic insights into the poems—and a literary lecture exploring the Arabic language and its social dimensions within Niger. He is optimistic that this edition will see a stronger poetic presence, not only in the number of poets attending from across the country but also in the strength and beauty of the Arabic poems being shared. 'The forum has become a stage for Niger's promising poetic voices to shine and grow,' he said. Enrichment and empowerment in Nigeria Dr Omar Adam, coordinator of the Arabic Poetry Forum in Nigeria, highlighted the profound impact of Sharjah's support—under the guidance of His Highness the Ruler of Sharjah—on enriching the cultural scene across Africa. Through the forums, a deeper appreciation for the Arabic language and its literary traditions has taken root in multiple African nations. He noted that this support has enabled poets to refine their craft, moving beyond traditional forms to embrace modern poetic techniques aligned with global literary currents. The upcoming fourth edition of the poetry forum in Nigeria marks a significant cultural moment, building on the success of previous editions and further promoting Arabic poetry and cross-cultural dialogue. Thanks to financial and institutional backing from Sharjah's Department of Culture, several Nigerian poets have published Arabic poetry collections—many for the first time—showcasing a flourishing literary presence in the country. 'This year, we've witnessed an unprecedented number of applications, surpassing those of all previous editions combined,' said Dr Adam. 'It's a clear sign of how deeply these forums have energised the creative spirit and helped develop local poetic talent.' He added that the forum, supported by Sharjah, has spotlighted poetic voices from all regions of Nigeria. 'What began as a symbolic initiative has now become a dynamic platform for Nigerian poets, including those who are not native Arabic speakers, to share their work and connect with the wider Arab literary world. This effort not only preserves heritage but also drives forward a new wave of poetic creativity rooted in rich literary traditions.' Beyond boundaries: Côte d'Ivoire celebrates Arabic verse Dr Bamba Issiaka, coordinator of the Arabic Poetry Forum in Côte d'Ivoire, said Sharjah's cultural initiative transcends borders and languages, empowering genuine creativity through sustained support, openness to new voices, and a dynamic blend of literary creation and critique. He affirmed that the forums serve as a model for cultural collaboration, showing that poetry still holds the power to build bridges and reshape collective awareness. 'The Arabic Poetry Forum has become a major annual cultural event in Côte d'Ivoire, eagerly anticipated by the public,' he said, citing strong participation from university students and the emergence of talented young poets. According to Dr Issiaka, Sharjah's support does more than offer financial assistance—it maps out a long-term vision for Arabic poetry in Africa. The fourth edition of the forum, he noted, will mark a qualitative leap in the country's cultural scene, with new voices and cities taking part, reflecting the forum's continued growth and expanding reach. A cultural continuum in South Sudan Dr Mohammed Maj Riak, coordinator of the Arabic Poetry Forum in South Sudan, described Sharjah's backing of Arabic poetry in Africa as part of a broader cultural vision that embraces creativity in all its forms. This support, he said, helps reaffirm the value of poetry as a means of expressing identity and collective memory. He noted that the forums have added significant value to South Sudan's cultural landscape. 'For this year's edition, we've widened participation to include poets from different generations and schools of thought, with a discerning and appreciative audience engaging closely with the sessions,' said Dr Riak. The accompanying events will include literary workshops, critical forums, and public discussions to enhance interaction between poets and audiences. He stressed that the initiative has played a pivotal role in bringing attention to lesser-known voices and given them opportunities to connect with leading figures from the Arab literary world—broadening their cultural horizons and artistic growth. Tangible momentum in Senegal Dr Mohamed El Hadi Sall, coordinator of the Arabic Poetry Forum in Senegal, described Sharjah's patronage of Arabic poetry in Africa as a pioneering initiative rooted in a genuine belief in the power of words and their role in bridging cultures. He noted that the support went beyond financial assistance—it was a powerful moral boost that helped elevate local cultural identity and revive interest in Arabic poetry. 'The forums supported by Sharjah created real cultural momentum,' Dr Sall said. 'They opened new spaces for expression and dialogue, allowing a broader audience to engage with poets and their work.' He added that the fourth edition brings greater energy and diversity, with poets from various schools and experiences, along with a rich cultural programme including poetry readings, critical discussions, and parallel artistic performances. 'This year's audience is more engaged and informed than ever, which reflects a growing connection between the public and poetic expression. The event has also drawn strong attention from the cultural community, media, and social networks—clear proof that the forum has become a major annual cultural highlight.' Sustained support in Benin Dr Ibrahim Ogboun, coordinator of the Arabic Poetry Forum in Benin, said that no discussion of Arabic poetry in Africa today would be complete without acknowledging the vital role of Sharjah. Through its thoughtful cultural initiatives, the emirate has consistently supported the written word and strengthened its presence in the public sphere. He explained that Sharjah's support has evolved into a comprehensive cultural project, offering renewed energy to literary platforms across the continent. 'The poetry forums held under Sharjah's patronage are not seasonal events,' Dr Ogboun stressed. 'They have become a genuine driver of the poetic scene, offering space for experimentation, dialogue, and public engagement.' Speaking about the fourth edition, he added: 'With strong attendance and a wide variety of participants, the forum in Benin is moving confidently toward establishing itself as a leading cultural event in the country. This year's edition will stand out in both format and content, with a larger number of poets and a dynamic series of events including poetry evenings, critical sessions, and open dialogues between creators and a poetry-hungry audience.' Sharjah's initiative, he said, has opened new doors for local poets and introduced fresh voices to the broader Arab poetic tradition. 'The forum has become a true platform for discovering talent and exchanging experiences. Many poets have spoken about how this opportunity transformed their work—whether through new publishing avenues or invitations to take part in Arab literary festivals.'
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3 days ago
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Celebrate Eid Al-Adha with Läderach's Handcrafted Swiss Chocolate Collections
This Eid Al-Adha, celebrate the spirit of giving with Läderach's elegant selection of handcrafted Swiss chocolates, offered in beautifully curated Eid trays and customizable gift boxes that bring a refined touch to every occasion. With over 60 years of chocolate-making expertise, Läderach combines tradition, quality, and artistry to create gifts that are as memorable as they are delicious. Each creation is made using cocoa mass produced in-house, ensuring a rich, responsible chocolate experience from bean to bar. Läderach's dedication to craftsmanship shines through in its signature Eid trays, adorned with subtle Arabic-inspired details and filled with an irresistible variety of flavors, including Brazil 70% Dark, Hazelnut Dark, Pistachio Dark, 3 Nuts Milk-Dark, Classic Milk, Raspberry, Blackberry White, Blackberry Dark, Cornflakes Milk, and Almond Milk. Available in various sizes and fully customizable, these trays are perfect for sharing, celebrating, and gifting. For a more personal touch, explore Läderach's customized chocolate boxes, where you can handpick your favorite pralines and slabs from a wide selection. Beautifully arranged in complimentary packaging, each box can be tailored in size and style to suit everything from intimate moments to grand festive gatherings. For something truly special, the Fresh Chocolate Wooden Box offers a luxurious assortment of beloved flavors in an elegant, keepsake presentation. Location: -Abu Dhabi: World Trade Centre, Yas Mall, Bawabat Al Sharq Mall, The Galleria Al Maryah Island & Zayed International Airport. -Dubai: The Dubai Mall, Mall of the Emirates & Mirdif City Centre. -Sharjah: City Centre Al Zahia.
Broadcast Pro
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Create Production brings Vox Cinemas' sonic identity to life with Hans Zimmer
Create Production has joined forces with Majid Al Futtaim Entertainment to unveil Fall in Love with Film, Vox Cinemas' latest brand film that signals a new chapter for the region's premier cinema operator. The cinematic tribute, released in celebration of Vox Cinemas' 25th anniversary, is underscored by an original score and sonic identity created by legendary composer Hans Zimmer. The emotionally rich film is a love letter to the power of cinema, weaving together themes of love, community, and escapism. At its heart is the story of a young boy growing up with the cinema as his lifelong companion. The narrative is brought to life by Zimmer's evocative score, blending Hollywood-style orchestration with 90s nostalgia and Arabic musical elements. As part of Vox's broader 'experience-first' strategy to reconnect with audiences, Create Production oversaw the entire creative process, from script development to full-scale production across eight regional markets. The campaign produced more than 85 assets in a variety of languages, formats, and platforms, ranging from IMAX screens to social media reels. Create also led localisation efforts across four languages and dialects, ensuring cultural resonance throughout the region. Muhammad Ashraf, Senior Producer at Create Production, said: 'Working alongside the Vox Cinemas team to develop a film worthy of Hans Zimmer's signature sound was a true privilege. We set out to craft a narrative that celebrates Vox's magic and elevates the region's sonic identity.' The brand film is currently screening in Vox Cinemas across the Middle East, with additional distribution on digital platforms, social media, and out-of-home advertising. The custom sonic branding developed for the campaign will continue to roll out throughout 2025, becoming an integral part of the Vox experience—from cinema lobbies to customer service interactions. This project adds to Create Production's portfolio of landmark regional campaigns, continuing its track record of high-profile collaborations, including previous work with Zimmer and large-scale productions across the Middle East.
