logo
SEC debate with 2026 football schedule expansion: Keep rivalries, or go for cupcake games?

SEC debate with 2026 football schedule expansion: Keep rivalries, or go for cupcake games?

USA Today27-05-2025
SEC debate with 2026 football schedule expansion: Keep rivalries, or go for cupcake games?
Show Caption
Hide Caption
Kalen DeBoer talks Alabama football roster retention for 2025
Here's what Kalen DeBoer said about the Alabama football roster heading into 2025.
The SEC faces a choice with its future football schedule: Opt for rivalry games like Alabama-Tennessee and Auburn-Georgia, or continue with cupcake games?
If SEC finally embraces a ninth conference game, it could come with a financial reward from media partner ESPN.
Rivalry games promote strength of SEC's brand, but can conference's membership resist the catnip of games against directional schools?
Picture the scene in 'Shawshank Redemption' when Morgan Freeman's character goes in front of the parole board, expecting to be rejected once again. He comments on the mockery of the proceeding and says bluntly, 'You go on and stamp your forms, sonny, and stop wasting my time, because, to tell you the truth, I don't give a (expletive).'
Yeah, that just about sums up my feelings on this upcoming SEC football scheduling debate.
Stay at eight conference games, or go to nine, I don't much care anymore. Just put the schedule format to a vote in what will be a high-profile discussion item this week at the SEC spring meetings and make a decision.
As it stands, the SEC has approved no schedule format beyond the upcoming 2025 season.
The SEC carried on this scheduling charade for years since the announcement of Texas and Oklahoma joining the league. Some conference members previously pretended like they wanted an additional conference game, only to turtle up come voting time and preserve the eight-game conference schedule that's supplemented with a feast of non-conference cupcake games.
HEATED MATCHUPS: Ranking the 10 best SEC football rivalries
BEHIND CENTER: Breaking down every SEC quarterback situation
Before this came up for vote the last time in 2023, SEC commissioner Greg Sankey implied that money wouldn't be a driver in the scheduling decision. Only an idiot would believe that, though. Money talks, and some conference members were reluctant two years ago to add another conference game unless ESPN, the league's media partner, put more cash on the table. ESPN didn't sweeten the pot.
Sankey proclaimed before the schedule vote in 2023 that the conference at the vanguard of college athletics 'does not stand still.' Days later, the SEC's membership unanimously voted to stand still with an eight-game conference schedule for the 2024 and 2025 seasons. Eighteen months later, the Big Ten, which plays nine conference games, led all conferences with four playoff qualifiers. The jokes write themselves.
Rivalries hang in balance of SEC football schedule debate
The SEC cared so much about secondary rivalries like Auburn-Georgia and Alabama-Tennessee in its divisional era that it built a schedule format around maintaining those games. This next vote on the schedule will test how much resolve still exists for protecting centuries-long rivalry games.
A nine-game conference schedule would allow for secondary rivalries like those two and others like Texas-Texas A&M to continue annually. Forging ahead with an eight-game format would put those secondary rivalries under threat of interruption unless the league abandons its stated goal of having all schools play each other twice during a four-year period.
Rivalry scenes like the 'Prayer at Jordan-Hare' and cigar-puffing Tennessee fans tearing down the goal posts and baptizing them in the river after a long-awaited win on 'The Third Saturday in October' help make the SEC brand what it is.
But, maybe SEC members will decide this week that it's more important to leave room on the schedule for Tennessee to play Furman and Kennesaw State – both will come to Neyland Stadium in 2026! – instead of Alabama, and for Auburn to tussle with Jacksonville State instead of Georgia.
And after the Mississippi beats Wofford 92-0 in 2026, coach Lane Kiffin can chant 'S-E-C! S-E-C!' and declare the strength of the SEC (half of which the Rebels didn't play) so strong that the Rebels deserve a playoff bid with their 9-3 record.
Few SEC teams opt for 10 power conference games in current format
Credit Alabama, Florida and South Carolina for cueing up two Power Four non-conference opponents in 2025 to accompany the eight conference games. If Florida smashes Miami and Florida State en route to a 9-3 record against a rigorous schedule, well, we might see a 9-3 playoff team for the first time.
By comparison, the 13 other SEC teams will play only nine Power Four opponents. That's one fewer Power Four opponent than teams like Arizona and Central Florida will play.
If Missouri can manage to fend off Central Arkansas, Kansas, Louisiana-Lafayette, Massachusetts, Vanderbilt and one more SEC team, the Tigers would wrap up bowl eligibility.
That's the beauty of the eight-game conference schedule: Bowl bids await for average teams that can beat bad teams in their out-of-league slate.
The beauty of the SEC adding a ninth conference game would be the creation of more matchups fans want to watch and media partners want to televise.
One fewer cupcake game also would bolster the SEC's case when it comes time to stump for at-large bids for bubble teams.
Even better, ESPN might now be ready to fork over extra revenue in exchange for that ninth SEC game.
The SEC could even time its rollout of a ninth conference game with playoff expansion that's probably coming in 2026. A bigger playoff would reduce the risk of an additional conference game thwarting a team's opportunity for playoff access.
Alternatively, the SEC could stay at eight, turn up its nose at rivalries, rebuff the prospect of a bigger payday from ESPN, protect the cupcake games, and maintain the daintier conference schedule that offers minimal resistance to the league's weaker members securing a Liberty Bowl bid.
At this point, there's not much left to debate. So, go on ahead, sonny, and call it to a vote.
Blake Toppmeyer is the USA TODAY Network's national college football columnist. Email him at BToppmeyer@gannett.com. Follow him on X @btoppmeyer.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

VELVET TACO PARTNERS WITH KIDD'S KIDS TO DEBUT 'THE MORNING SHOW' WTF
VELVET TACO PARTNERS WITH KIDD'S KIDS TO DEBUT 'THE MORNING SHOW' WTF

Yahoo

time8 minutes ago

  • Yahoo

VELVET TACO PARTNERS WITH KIDD'S KIDS TO DEBUT 'THE MORNING SHOW' WTF

Dallas taco innovators join forces with nonprofit to serve up bold flavors while supporting local children's charity, starting Aug. 13 DALLAS, Aug. 12, 2025 /PRNewswire/ -- Velvet Taco, the globally inspired taco concept, has launched a new partnership with Dallas-based nonprofit Kidd's Kids to create "The Morning Show" WTF (Weekly Taco Feature), available at all Velvet Taco locations Aug. 13-19, with proceeds benefiting children with life-threatening and life-altering conditions. Named in honor of Kidd's Kids founder Kidd Kraddick's popular Dallas-based Kidd Kraddick Morning Show, The Morning Show WTF delivers the ultimate breakfast-meets-taco experience. Crispy chicken tenders, fluffy eggs, cheesy tot hash, peppered bacon and maple syrup are all wrapped in a signature tie-dye waffle tortilla. "The Morning Show WTF is special in that it not only benefits Kidd's Kids, but it was also named and created with two children who are a part of Kidd's Kids," said Velvet Taco Director of Culinary Venecia Willis. "We wanted to make sure this taco represented the fun and vibrancy of the kids and families it benefits, all the way down to featuring the kids' favorite colors with pink and teal. The Morning Show WTF represents everything we stand for — bold flavors, community connection and making a positive impact." Sales of The Morning Show WTF will help support the 2025 Kidd's Kids trip to Disney World, which sends 32 deserving kids to the Orlando resort each year. "Kidd's Kids has always been about bringing our community together, and this partnership with Velvet Taco does exactly that," said Lyndsay Davis, executive director of Kidd's Kids. "Every taco sold helps us continue Kidd's mission of creating magical experiences for children who need them most." For more information or to find the nearest location, visit About Velvet TacoVelvet Taco reimagines global flavors to create a menu full of inventive, scratch-made tacos, taking guests on a sensory world tour. The trailblazing fast-casual restaurant offers more than 20 imaginative taco and bowl recipes; unforgettable sidekicks, such as its signature Red Curry Coconut Queso and classic Elote; its namesake Red Velvet Cake; and the fan-favorite Kick-Ass Margarita. Velvet Taco introduced its unique, globally inspired taco offerings to Dallas in 2011. Since then, the brand has consistently shattered taco-making boundaries with its handcrafted creations, establishing more than 50 locations across the United States. For more information, including a complete menu, visit and follow the brand on Facebook and Instagram at @VelvetTaco. Media Contact:Caroline Robinsoncaroline@ 817-329-3257 View original content to download multimedia: SOURCE Velvet Taco Sign in to access your portfolio

A UFC fight at the White House? Dana White says it's happening amid Paramount deal

time34 minutes ago

A UFC fight at the White House? Dana White says it's happening amid Paramount deal

Hours after Paramount and UFC announced a billion-dollar rights deal, Dana White said he had yet to hear from his friend, President Donald Trump, on his thoughts about the fight company's new streaming home. That was fine with White. The UFC CEO was set to travel to Washington on Aug. 28 to meet with Trump and his daughter, Ivanka, to catch up and discuss logistics on the proposed Fourth of July fight card next year at the White House. Trump said last month he wanted to stage a UFC match on the White House grounds with upwards of 20,000 spectators to celebrate 250 years of American independence. 'It's absolutely going to happen," White told The Associated Press. 'Think about that, the 250th birthday of the United States of America, the UFC will be on the White House south lawn live on CBS.' The idea of cage fights at the White House would have seemed improbable when the Frittata brothers purchased UFC for $2 million in 2001 and put White in charge of the fledging fight promotion. White helped steer the company into a $4 billion sale in 2016 and broadcast rights deals with Fox and ESPN before landing owner TKO Group's richest one yet — a seven-year deal with Paramount starting in 2026 worth an average of $1.1 billion a year, with all cards on its streaming platform Paramount+ and select numbered events also set to simulcast on CBS. ESPN, Amazon and Netflix and other traditional sports broadcast players seemed more in play for UFC rights — White had previously hinted fights could air across different platforms — but Paramount was a serious contender from the start of the negotiating window. The Paramount and UFC deal came just days after Skydance and Paramount officially closed their $8 billion merger — kicking off the reign of a new entertainment giant after a contentious endeavor to get the transaction over the finish line. White said he was impressed with the vision Skydance CEO David Ellison had for the the global MMA leader early in contract talks and how those plans should blossom now that Ellison is chairman and CEO of Paramount. 'When you talk about Paramount, you talk about David Ellison, they're brilliant businessmen, very aggressive, risk takers,' White said. 'They're right up my alley. These are the kind of guys that I like to be in business with.' The $1.1 billion deals marks a notable jump from the roughly $550 million that ESPN paid each year for UFC coverage today. But UFC's new home on Paramount will simplify offerings for fans — with all content set to be available on Paramount+ (which currently costs between $7.99 and $12.99 a month), rather than various pay-per-view fees. Paramount also said it intends to explore UFC rights outside the U.S. 'as they become available in the future.' UFC matchmakers were set to meet this week to shape what White said would be a loaded debut Paramount card. The UFC boss noted it was still too early to discuss a potential main event for the White House fight night. 'This is a 1-of-1 event,' White said. There are still some moving parts to UFC broadcasts and other television programming it has its hands in as the company moves into the Paramount era. White said there are still moving parts to the deal and that includes potentially finding new homes for 'The Ultimate Fighter,' 'Road To UFC,' and 'Dana White's Contender Series.' It's not necessarily a given the traditional 10 p.m. start time for what were the pay-per-view events would stand, especially on nights cards will also air on CBS. 'We haven't figured that out yet but we will,' White said. And what about the sometimes-contentious issue of fighter pay? Some established fighters have clauses in their contracts that they earn more money the higher the buyrate on their cards. Again, most of those issues are to-be-determined as UFC and Paramount settle in to the new deal — with $1.1 billion headed the fight company's way. 'It will affect fighter pay, big time,' White said. 'From deal-to-deal, fighter pay has grown, too. Every time we win, everybody wins.' Boxer Jake Paul wrote on social media the dying PPV model — which was overpriced for fights as UFC saw a decline in buys because of missing star power in many main events — should give the fighters an increased idea of their worth. 'Every fighter in the UFC now has a clear picture of what the revenue more PPV excuses,' Paul wrote. 'Get your worth boys and girls.' White also scoffed at the idea that the traditional PPV model is dead. There are still UFC cards on pay-per-view the rest of the year through the end of the ESPN contract and White and Saudi Arabia have teamed to launch a new boxing venture that starts next year and could use a PPV home. White, though, is part of the promotional team for the Canelo Álvarez and Terence Crawford fight in September in Las Vegas that airs on Netflix. 'It's definitely not run it's course,' White said. 'There were guys out there who were interested in pay-per-view and there were guys out there that weren't. Wherever we ended up, that's what we're going to roll with.' White said UFC archival footage 'kills it' in repeat views and those classic bouts also needed a new home once the ESPN deal expires. Just when it seems there's little left for UFC to conquer, White says, there's always more. Why stop at becoming the biggest fight game in the world? Why not rewrite the pecking order in popularity and riches and go for No. 1 in all sports? 'You have the NFL, the NBA, the UFC, and soccer globally,' White said. 'We're coming. We're coming for all of them.'

2025 Big Ten betting preview, odds: Favorite over/unders, conference bets and team ratings
2025 Big Ten betting preview, odds: Favorite over/unders, conference bets and team ratings

Yahoo

time38 minutes ago

  • Yahoo

2025 Big Ten betting preview, odds: Favorite over/unders, conference bets and team ratings

For a while there, the Big Ten felt like a side tournament between Michigan and Ohio State to see which would face (and subsequently crush) a team from the west side of Lake Michigan in the conference title game. Then last year, a quartet of ex-Pac 12 teams were added, and Oregon came in and won it. Meanwhile, Penn State benefited from the Buckeyes' loss to the Wolverines, getting to Indianapolis, and now the buzz around the Nittany Lions is at an all-time high. Over at THE WINDOW, we keep things simple, translating the market's opinion of a team into a rating out of 100. The Big Ten brass might be bummed out to find that it sits behind the SEC, but the rest of us are impressed by the average estimated market rating in the conference (65.6). Just playing in the Big Ten warrants a strength-of-schedule boost of 17% above that of an average team, nationally. Even if some (we're looking at you, Indiana) are taking advantage of what conference they are in by avoiding a non-conference matchup against anyone with a pulse. While the Big Ten fights for automatic bids for future College Football Playoffs, it'll figure out its place nationally in December and January. Before then, we're here to figure out who's priced with the best value to win the conference relative to their odds, which members of the conference are overrated or underrated, and if there are any Game of the Year lookahead lines worth locking in now. Conference odds The Big Ten landscape suffers from the same conundrum the SEC does. The more it argues about guaranteed CFP bids, the more we can at least wonder about the importance teams put on getting to their conference title game. That shouldn't lead to some shocking matchup in the Big Ten Championship, but missing out on that 13th game didn't exactly hurt Ohio State last year. As far as a cutoff point for teams that could at least possibly make it to Indianapolis, that probably includes Illinois, Nebraska and Iowa, but with four certified contenders — Ohio State (+190), Penn State (+240), Oregon (+350) and Michigan (+700) — breaking that bubble would be almost miraculous. Team rating nationally Here's a look at how the betting market rates each team in the conference on a national level. To project a point spread between any two teams, find the difference between their points, before applying 3-4 points for home-field advantage. As part of the research for the Big Ten this season, there were two surprising reminders about Illinois: The Illini won 10 games last season Illinois is somehow alphabetically first when listing Big Ten teams While the market might not be instantly aware of the latter, it seems wildly excited about the former, giving the Illini the team rating of a legitimate playoff contender because of last season's success. USC is also among that group, but Lincoln Riley's tenure has been repeatedly underwhelming. The Trojans join Nebraska as teams whose high ceiling rests on the hope that a highly touted quarterback becomes the star he was promised to be. At the bottom of the league, only Northwestern and Purdue are being rated as below-average teams nationally, but at least the Wildcats brought in what should be one of the biggest improvements for any team at quarterback, procuring the services of Preston Stone from SMU. Best bets Michigan to win the Big Ten (+700 at BetMGM) In high-reward betting, we're looking for one key element that can take a team through its previously assumed ceiling. When it comes to conference championship betting, having a positive path that gets a team to the title game acts as permission to take the chance on that key piece ending up being a super-catalyst. Michigan's follow-up to the 2023 national championship was rocky. The Wolverines had to adjust to having to replace head coach Jim Harbaugh — with new coaches in new roles and more than a handful of stars leaving for the NFL. Oh, and they also didn't have a functional quarterback. They took care of that latter by dropping a forklift of cash on the doorstep of No. 1 recruit Bryce Underwood, while also scooping up Mikey Keene (1,170 career pass attempts at UCF and Fresno State), just in case. Reports are that Underwood, who came in at 6-foot-4, 208 lbs, is now tipping the scales at around 230. If Underwood — clearly more physically ready — can be the dual-threat star his rumored $12.5 million NIL deal expects him to be, the Wolverines can beat anyone. 'Anyone' is an obvious reference to the Buckeyes, whom the Wolverines get at home this season, while also avoiding Penn State and Oregon. At least until a potential Big Ten title game, where at 10-1 odds, you'd be holding a ticket on a team that would: Likely be no more than a field-goal underdog against its opponent, due to a team rating already not that far behind the top three contenders. Have already shown that Underwood and Co. are playing at a higher level than their preseason expectations. With a win over either Nebraska or USC on the road, even a dreaded loss to Ohio State should leave Michigan with a league record of 7-2, and at least a tiebreaker away from making it to Indianapolis. As always, shop around with conference odds, as there are some better prices at different books. Regular-season win totals Indiana over 8.5 wins (+110) A bet on the Hoosiers is an exercise in being able to hold an idea that's contrary to a feeling. We may feel like Indiana's non-conference scheduling practices are antithetical to what we'd like college football to be, and how decisions are made within the College Football Playoff committee. However, if Curt Cignetti and the Hoosiers' athletic department are going to bet on a strategy of 'win as many games as possible and hope no one notices the opponents,' then why can't we profit off it? It helps Cignetti that, as a Google search suggests, he's a darn good football coach who likes to — and does — win football games. So, after cruising through their first three games, the Hoosiers will only be underdogs in two of nine Big Ten games, as they somehow manage to miss Ohio State, Michigan and even USC. A second offseason in Bloomington has allowed Cignetti to keep building, potentially even improving the Hoosiers' situation at quarterback by adding one of the top NFL prospects at the position in California transfer Fernando Mendoza. Even if the narrative that Indiana snuck into the CFP last season might ring true, it may also be the reason over 8.5 wins is still priced as an underdog, making it worth a bet with our head, not our principles, on Indiana to flirt with playoff contention again. Michigan State under 5.5 wins (+125) The Spartans have something of their own cozy non-conference schedule with Western Michigan, Boston College and Youngstown State coming to East Lansing, but, unlike Indiana, their Big Ten slate doesn't have landmines, so much as it is one big grenade. Michigan State's best chance for a road win looks to be at Minnesota, where it will be around a touchdown underdog in a notoriously tricky place to play. At home, head coach Jonathan Smith could have the Spartans in a good enough place to top UCLA, but the season-ender against Maryland is at Ford Field — which won't exactly be rocking in support of a team looking for just its sixth or (hopefully) fifth win. Smith brought QB Aidan Chiles with him from Oregon State, but getting to six wins will require a leap in production that doesn't seem likely based on what we saw last season (13:11 TD:INT ratio, 30 sacks taken). Washington over 7.5 wins (-110) Like Michigan, the year after the big season (new head coach, quarterback and in the Huskies' case — conference) was always going to be rough. However, all we need to know about Washington's chances for outperforming the betting market's expectations is this is the second season for Jedd Fisch. Arizona went from 1-11 to 5-7 in his second season under Fisch (and then 10-3 in his third and final one), but the cupboard was considerably more bare in Tucson than it is in Seattle. Will Rogers wasn't the perfect fit at QB last season, but more of a serviceable stopgap while highly talented freshman Demond Williams got a chance to watch. What Williams saw was a six-win season that wasn't nearly as bad as it seems, given the Huskies had to zigzag cross-country as part of their new conference schedule, with road games at Rutgers, Iowa, Indiana, Penn State and Oregon. This season, Williams (with a full offseason as the No. 1 QB) only has four Big Ten road games, and one of those is even in Pacific Standard Time (at UCLA). Plus, not having to deal with John Mateer in the Apple Cup makes that game considerably more winnable (Huskies are 12.5-point favorites). Bonus: Game of the Year value bet Beyond the few Big Ten conference games that qualified in our earlier article listing one bet per week in the Game of the Year lookahead lines, here's another bet worth making with an eye on getting the best number possible before kickoff. Week 5: Washington (+13.5) vs. Ohio State Bettors have already gobbled up the +14 that was available on the Huskies' Week 5 game with the Buckeyes this summer, but that doesn't mean there still isn't some value left on Washington. An estimated team rating of 62/100 comes without any boost above an average strength of schedule, which still projects Washington to be around 10-point underdogs to Ohio State. Any regard for a Husky slate that also includes Michigan, Illinois and Oregon, and the 7.5 wins Washington is lined at should equate to a rating that puts it just outside any top-25 ranking. If the Buckeyes don't survive Week 1's showdown with Texas, and Washington dominates the Apple Cup, there may be a groundswell for UW's chances at an upset, and an even shorter point spread than our projection.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store