Lana Del Rey's Early Album Is A Bestseller Again, A Decade Later

Forbes

01-04-2025

More than 10 years after its debut, Ultraviolence returns to the U.K. charts, reinforcing Lana Del ... More Rey's never-ending popularity. INDIO, CA - APRIL 13: Lana Del Rey performs as part of the Coachella Valley Music and Arts Festival at The Empire Polo Club on April 13, 2014 in Indio, California. (Photo by Tim Mosenfelder/WireImage)
Lana Del Rey can almost always be found somewhere on one chart or another, typically with her debut full-length Born to Die, which has become a near-permanent fixture across several rankings in a number of nations, especially in the United Kingdom. This week, that album is still around, but it's not the only one. One of her other earlier projects, Ultraviolence, joins its predecessor and is once again a bestseller across the pond.
Ultraviolence returns to a pair of purchase-based tallies in the U.K. this frame. The moody, guitar-heavy release is back on both the Official Physical Albums and Official Albums Sales charts. While it doesn't come roaring back to a high point, it sells just well enough to reenter the rankings, underlining the fact that Del Rey's fans are still buying copies more than a decade after it first dropped.
This time around, Ultraviolence returns at No. 93 on the Official Physical Albums list and No. 98 on the broader Official Albums Sales ranking.
Ultraviolence has enjoyed more success on one of the two charts than the other, though it's performed well on both in the past. Years ago, the set managed to climb all the way to No. 1 on the Official Physical Albums chart. It never reached that same summit on the Official Albums Sales ranking, though. At its best, it pushed as high as No. 5 on that slightly more competitive roster.
Throughout the years, Ultraviolence has spent considerably more time on the Official Physical Albums chart than on the other sales-based list, as it's clear that the set is more successful when it comes to physical purchases specifically. So far, the title has now racked up 117 frames on the physical-only ranking. That's well ahead of the 89 it's managed on the Official Albums Sales list.
Despite being released back in 2014, Ultraviolence doesn't stay away from the U.K. charts for very long. This latest comeback comes only about a month after the full-length last disappeared from both of these tallies. Del Rey's project has established a pattern of falling off and then bouncing back, often depending on how much competition is out there in a given frame.
Lana Del Rey released Ultraviolence in June 2014 as the follow-up to her global breakthrough Born to Die. The set quickly became another major hit, especially in markets like the U.K., where it hit No. 1. The project earned strong reviews for its darker, rock sound and proved that Del Rey wasn't a one-album wonder. Singles like 'West Coast,' 'Shades of Cool,' 'Brooklyn Baby,' and the title track helped drive interest in the album, though none were huge commercial successes on their own – something that's not usual for the singer-songwriter.