Justin Bieber to reportedly release seventh album on Friday, July 11
The pop sensation has been working on the highly anticipated project, his first since Justice in 2021, and has kept the details under wraps until now. While there has been no official comment from Bieber or Def Jam, sources revealed that the album has been in the works for several months.
Bieber recently wrapped up work on the album in Iceland, where he spent time in April finalizing the project. During his stay in Reykjavik, the star hosted creative sessions with a variety of musical collaborators, including his longtime DJ Tay James, musical director HARV, SZA collaborator Carter Lang, and Australian artist Eddie Benjamin. Notable features on the album include Gunna, Sexyy Red, and Cash Cobain, with each artist having been acknowledged by Bieber on his social media in recent months. Other contributions come from U.K. singer-songwriter Sekou and producer Dylan Wiggins, known for his work with Kali Uchis and The Weeknd.
To build excitement for the album, billboards have appeared in both Reykjavik and Los Angeles, featuring a striking image of Bieber along with the word "SWAG."
Billboard of Justin Bieber with the word 'SWAG' has been spotted in Reykjavik, Iceland. pic.twitter.com/yDd3sb6MIs — Pop Crave (@PopCrave) July 10, 2025
The billboards have generated significant buzz online, and fans are speculating that this could be the album's title. Bieber himself shared pictures of the billboards on his Instagram story, further fueling the anticipation.
-Instagram.
This album marks a major milestone for Bieber, who has seen significant personal and professional changes since his last release. He and wife Hailey Bieber welcomed their first child last year, and Bieber also parted ways with his longtime manager, Scooter Braun, in 2023. The two recently settled financial matters related to Bieber's canceled Justice tour, which left him owing a significant sum to AEG, the tour's promoter.
Fans can look forward to Bieber's latest album, which promises to showcase his growth as both an artist and individual.
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