The ratings are in, and the 2025 Genesis Invitational was most-watched non-major since 2024 Players
The first four events of the golf season for CBS are in the books, and the finale of the West Coast Swing ended with an exclamation point.
The final-round broadcast of the 2025 Genesis Invitational averaged 3.4 million viewers, making it the most-watched non-major broadcast since the 2024 Players Championship (3.5 million). Coverage peaked at 4.2 million viewers.
The figure is up 200,000 from Hideki Matsuyama's 2024 win at Riviera Country Club.
A great venue, a packed leaderboard and Tiger Woods, the tournament host, joining Jim Nantz and Trevor Immelman in the 18th hole tower for more than 30 minutes in the final round were all important factors.
The final numbers for CBS' four early-season tournaments are as follows:
1.4 million for the Farmers Insurance Open (Saturday finish)
3.3 million at Pebble Beach
2.9 million at the WM Phoenix Open
3.4 million for the Genesis
For comparison, the final round of the American Express, which was on Golf Channel, drew 232,000 viewers. That was the last final round not on CBS, but NBC takes over third- and final-round coverage of the PGA Tour of the next seven events through the Valero Texas Open in April, the week before the Masters.
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