Beverage Company Discontinues Popular Hard Seltzer and Fans Are Upset
Spindrift fans are facing some disappointing news after the company announced that they're discontinuing a fan-favorite product.
Early this week, the wildly popular sparkling water brand shared an update that they would no longer be selling Spiked Spindrift, the alcoholic version of their sparkling water. The hard seltzer has been on shelves since 2021 but in a statement, Spindrift shared that now that many customers are changing their relationship with alcohol, it would no longer be their focus.
"After four years, we've decided to discontinue our Spindrift Spiked product line to focus on what we do best: bringing real ingredients to sparkling water and innovating new non-alcoholic categories with real squeezed fruit," the brand shared in a social media statement.
They continued, "It has been an incredible run, and we're proud of all we accomplished with Spiked, but as more consumers reassess their relationship with alcohol, we're excited to double down on our core Spindrift products."On their website, the brand explained their decision to move away from alcoholic beverages, sharing that they wanted to honor their "long-time commitment to our core sparkling water business" and continue to do what they do best.
They also noted that as Spindrift Spiked was the company's first foray into the wold of alcoholic beverages, they quickly realized that the "business demands substantial resources and time due to the unique route to market, dedicated manufacturing requirements, and necessary regulatory compliance." On top of that, over the past several years, there has also been a "declining hard seltzer demand."
"Making the decision to move on from a beloved product line is never easy. We are incredibly proud of the impact that our team was able to achieve in the marketplace, and this is a difficult decision, but the right one to better serve the needs of our customers, supporting the tremendous momentum of the current business and strong consumer trends towards non-alc beverages," CEO Dave Burwick shared.
Unfortunately, the announcement didn't sit well with many fans of the brand, who saw it as one of the best hard seltzers on the market.
"Why are you ruining my life??? This is the only hard seltzer that doesn't taste artificial or give me a headache," one fan wrote on Instagram, with another adding, "This is so incredibly disappointing, the only seltzer on the market without trash ingredients."
Someone else added, "Genuinely the only alcoholic beverage that has not upset my stomach. This is so sad. I used to drive across state lines to go get cases of this for boating days with my friends."
But despite the backlash, one follower pointed out that those who are going to miss Spiked Spindrift can simply add their alcohol of choice to their regular sparkling water to create a similar drink.
The brand also noted that there's much more innovation to come in the future. After the launch of Spindrift Soda earlier this year, the company says there's new products and winter flavors coming soon.
Beverage Company Discontinues Popular Hard Seltzer and Fans Are Upset first appeared on Parade on Aug 19, 2025
This story was originally reported by Parade on Aug 19, 2025, where it first appeared.
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