ENHYPEN records 1.89 million DESIRE : UNLEASH album sales on debut day, tops iTunes charts in 38 regions
DESIRE : UNLEASH surpasses ROMANCE : UNTOLD's debut day sales
HYBE LABELS' popular fourth gen boy group ENHYPEN dropped their 6th mini album DESIRE : UNLEASH to rave reviews and record-breaking success. The album's release was met with remarkable success, with 1,890,677 copies sold on its debut day, according to the latest Hanteo Chart data. With that, it surpassed ENHYPEN's previous best first-day sales figures of 1,883,143, recorded with their last comeback– 2024 album ROMANCE : UNTOLD.
Bad Desire topped iTunes charts worldwide
DESIRE : UNLEASH's lead track Bad Desire (With or Without You) swiftly conquered iTunes charts worldwide, reaching No. 1 in numerous countries. As of June 6 KST, the song had topped the iTunes Top Songs chart in at least 38 regions, including Indonesia, Thailand, and Brazil. The album also clinched #1 spot on the iTunes Top Albums chart in several countries, such as Japan and Mexico.
Additionally, Bad Desire (With or Without You) ranked No. 1 on AWA's real-time rising chart in Japan, and the song's music video ranked prominently on YouTube's Top Trending Music Videos list in at least 28 regions globally.
Through the mini album, Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Niki explore the multifaceted nature of desire, delving into themes of love, longing, and the darker, more intense aspects of human connection.
The physical album comes in 13 versions: Make, You, Mine, Bath Bomb, Keyring, seven individual Engene (fandom name) versions, and Weverse Album (QR). first day of sales alone—breaking ENHYPEN's previous first-day sales record of 1,883,143 set by their 2024 album 'ROMANCE : UNTOLD' last year.
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