Nissan Formula E team thrills fans with victory in Tokyo E-Prix
The Nissan Formula E Team lit up Tokyo with a commanding performance at its home race, taking pole position, a podium finish, and a sensational victory in the 2024 – 2025 ABB FIA Formula E World Championship double-header.
Returning to the Japanese capital for Rounds 8 and 9, the Nissan Formula E Team showcased exceptional pace and strategy. Following a rain-affected Saturday where qualifying was cancelled, Oliver Rowland started on pole and secured a second-place finish after a red flag altered the pit strategy.
Sunday's race saw dry conditions and even greater success. Rowland once again qualified on pole - his third consecutive pole in Tokyo - and delivered a masterclass in racing and energy management to claim a dramatic victory after executing his Attack Mode strategy to perfection. Teammate Norman Nato qualified strongly again, reaching the Duels, but contact during the race hampered his chances, resulting in a 17th-place finish.
These results saw Rowland extend his lead in the Drivers' Championship with four wins and three second-place finishes this season. The Nissan Formula E Team also reclaimed the top spot in the Teams' Standings, while Nissan strengthened its lead in the Manufacturers' Championship.
Tommaso Volpe, managing director and team principal, Nissan Formula E Team, said: 'It's such an amazing feeling to perform so well in front of our home fans. To hear the Japanese national anthem while standing on the podium in Tokyo is an incredible moment for everyone in the team, and we hope we made everyone at Nissan proud.'
The excitement began ahead of the race with the launch of NISMO Electric Racer Tokyo, a retro-inspired arcade game that brought fans even closer to the action. Created in collaboration with renowned Japanese illustrator Kentaro Yoshida, NISMO Electric Racer Tokyo delivers an exhilarating 8-bit arcade experience that celebrates the city's iconic gaming culture and mirrors the high-speed excitement of Formula E racing.
Players take control of a stylized Nissan Formula E car, racing through a Tokyo streetscape featuring Mount Fuji and cherry blossoms at speeds of up to 322 kph. The game, available at www.NismoElectricRacer.com, includes a leaderboard where fans can compete with Nissan drivers Oliver Rowland and Norman Nato.
Formula E remains in Asia for the next event, heading across the East China Sea to Shanghai, China, for Rounds 10 and 11 of Season 11 on 31 May – 1 June.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Bawaba
19 hours ago
- Al Bawaba
The All-New Nissan Magnite Makes Its Debut: Elevating Urban Mobility Across Abu Dhabi with Al Masaood Automobiles
In an exciting advancement of Nissan's global strategy, the all-new Nissan Magnite has officially arrived in the Middle East, marking a significant milestone with its debut in the UAE capital. Al Masaood Automobiles, the authorised local Nissan dealer, has introduced this dynamic compact SUV across its showrooms in Abu Dhabi, Al Ain, and the Western its initial unveiling in Riyadh, the Magnite represents an extraordinary addition to Al Masaood Automobiles Nissan's lineup, reinforcing commitment to customer-centric innovation and value-driven launch of the Nissan Magnite signals a new chapter for Al Masaood Automobiles in Abu Dhabi's automotive scene, particularly within the compact SUV segment. As a new entrant, the Magnite unlocks opportunities for drivers in Abu Dhabi seeking a modern SUV that seamlessly combines technology, safety, and value. Offering the best package of tech-to-value within the compact SUV segment, the Magnite embodies Nissan's dedication to enhancing urban mobility with a focus on intelligent design and Design Meets Advanced TechnologyTrue to its modern ethos, the Magnite features an unmistakable design characterised by its imposing grille, high ground clearance, and stylish 16-inch diamond-cut alloy wheels. Reflecting Japanese engineering and innovation, the inside cabin offers a contemporary oasis of comfort and technology, equipped with a fully digital 7-inch instrument cluster and an 8-inch touchscreen infotainment system. Every drive becomes a connected experience with wireless Apple CarPlay™ and Android Auto™ the hood, the all-new Magnite is powered by a turbocharged 1.0-litre engine, delivering 100 PS of power and 152Nm of torque. This ensures a perfect balance of efficiency and exhilarating performance essential for urban driving. Safety remains paramount, with advanced features such as the Around-View Monitor, ABS & VDC, auto headlamps, and comprehensive airbag coverage, guaranteeing peace of mind on every with Nissan's Global Vision and Local ExcellenceThe introduction of the Magnite to the Middle East is aligned with Nissan's global business transformation strategy, 'The Arc.' It stands as the third vehicle under this blueprint—a key pillar alongside the iconic Patrol and the popular X-Trail. This model not only strengthens Nissan's leadership in the SUV segment but also showcases Al Masaood Automobiles' dedication to delivering innovative, quality vehicles that make a bold statement on the available across Al Masaood Automobiles' Nissan showrooms, the all-new Nissan Magnite comes in a variety of trims, each tailored to meet diverse lifestyle demands with its blend of innovation and style. This dynamic compact SUV invites drivers to experience urban mobility with a fresh perspective—combining tech-savvy features, robust performance, and futuristic design. Al Masaood Automobiles, as the trusted distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, continues to lead with passion, offering vehicles that align with contemporary needs and values, ensuring every journey embodies excitement and safety, but all in style.
Al Bawaba
19 hours ago
- Al Bawaba
Nissan advances its phygital retail transformation across the Middle East
Nissan is redefining the automotive journey in the Middle East by continuing to invest in an integrated phygital experience, seamlessly connecting physical touchpoints with digital innovation. As part of this transformation, more than 80% of Nissan sales facilities across the region are now upgraded under the global Nissan Retail Concept (NRC), reflecting the brands commitment to delivering a premium and consistent customer experience across every significant regional milestone, this development builds on Nissan's multi-year journey to reshape traditional automotive retail. Through NRC, customers experience a seamless blend of contemporary showroom design, optimized service processes, and cutting-edge digital tools. Whether exploring a vehicle online, stepping into a showroom or scheduling a service appointment, every touchpoint is designed to be modern, convenient and Sabbagh, Divisional Vice President, President - Middle East, KSA, and CIS - Nissan, INFINITI, commented: "Exceptional experiences begin the moment a customer interacts with our brand, physically or digitally. NRC represents our commitment to delivering best-in-class service and design that reflects Nissan's global standards. Surpassing 80% NRC adoption across the Middle East is a testament to the strong partnership we share with our dealer network and our unwavering focus on customers.'Nissan remains fully committed to upgrading all showrooms in the Middle East, while continuing to expand its presence with new facilities. Bahrain has already achieved full NRC integration. Following new dealer appointments, markets like Oman and Iraq are progressing at a record pace, with several new NRC-standard showrooms openings in the past 12 months. Meanwhile, the UAE hosts the largest Nissan network in the region, with 14 showrooms across Abu Dhabi, Dubai, and the Northen NRC's global framework primarily targets sales facilities, Nissan Middle East has gone beyond these benchmarks by enhancing select service and parts centers, reinforcing a holistic and customer-centric approach. This includes flagship examples such as the Musaffah Service Center in Abu Dhabi, Nissan's largest service facility in the world, and dedicated Patrol-only Service Center in Kuwait which is on track to be upgraded to NRC standards within this fiscal customer-first approach is further demonstrated through two pillars: Nissan Service, built on eight excellence promises that ensure transparency, convenience, and trust; and the Customer Excellence Program, a robust digital platform that captures real-time customer feedback across both sales and service. This platform enables continuous improvement across all facilities, online and offline, and in every feedback continues to affirm Nissan's approach, with an average satisfaction rating exceeding 90% across physical sales and service facilities during FY24. Online experiences also rank high, with a website rating of 4.4, driven in part by Nissan's enhanced e-commerce offering. This includes the successful online booking of the all-new Patrol following its global launch last year.'Seeing such strong customer satisfaction scores, both in our facilities and online, is a proud moment for all of us,' added Sabbagh. 'It reflects the dedication of our teams and partners to delivering exceptional experiences that truly resonate with customers.' As Nissan continues to defy ordinary, its retail transformation reflects a future-facing vision for automotive experiences, built around innovation, consistency, and excellence at every step of the customer journey.
Al Bawaba
3 days ago
- Al Bawaba
Al Masaood Automobiles Powers Nissan's Growth Story in Abu Dhabi with Year-on-Year Growth
Following Nissan's recent announcement of strong business performance over the first nine months of its fiscal year 2024, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has also recorded notable growth, with Nissan sales crossing 22,000 units in the capital in Fiscal Year '24 (April 2024 – March 2025). This result highlights Al Masaood Automobiles role as a key contributor to the brand's strong regional momentum and signals sustained customer confidence in Nissan's offerings and presence in the Emirate of Abu Dhabi. The company's success comes at a time of significant shifts in the global automotive landscape. Despite an influx of new entrants to the market, fierce competition from emerging brands, and evolving trade dynamics, Al Masaood Automobiles not only maintained its leading position but achieved record sales volumes and grew its market share to unprecedented levels. This remarkable performance highlights the company's agility and resilience in an increasingly competitive environment. A key driver of this exceptional growth has been Al Masaood Automobiles' ability to deliver integrated "phygital" experiences - blending physical and digital touchpoints to provide customers with a seamless experience. By leveraging advanced technologies and data-driven tools, the company has deepened its understanding of customer preferences, allowing it to curate more personalised and memorable ownership journeys. This digitally enabled approach has complemented the strong performance of Nissan's diversified SUV lineup, which continues to resonate with today's discerning customers. In the large SUV segment, Nissan Patrol sales, across all models, grew by an impressive 34% compared to the same period last year, reinforcing the model's iconic status in the capital. Meanwhile, in the core retail crossover segment - the Nissan X-Trail and KICKS combined sales surged by 33%, underscoring rising demand for versatile, family-ready vehicles that suit both urban and adventurous lifestyles. Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, said: 'What makes the growth we've achieved at Al Masaood Automobiles Nissan even more remarkable is that, in the face of intense market competition, a surge in new market players, and a year defined by global shifts in the automotive landscape, we didn't just hold our ground—we expanded it. In fact, we recorded our highest-ever sales volumes, pushing our market share to unprecedented levels. Our growth reflects the trust our customers place in us, the dedication of our teams to offering seamless and delightful customer experiences, and certainly Nissan's long enduring popularity in our market. With a diverse product lineup and a customer-first approach across sales and aftersales at Al Masaood Automobiles, we remain focused on maintaining our leading position in the industry." Beyond strong vehicle sales, Al Masaood Automobiles' aftersales services and value-packed customer experiences have also played a fundamental role in strengthening customer relationships and enhancing overall brand loyalty. As a customer centric organisation, the company has consistently prioritised understanding the evolving needs of its customers. Supporting this approach is Al Masaood Automobiles' state-of-the-art service facility - the largest in the world for Nissan, fully digitised and designed with features like an air-conditioned drive-in service receptions to offer customers a smooth and comfortable experience. By offering comprehensive and seamless ownership journeys from purchase through to maintenance and care – and across every touchpoint, Al Masaood Automobiles continues to deliver value, convenience, and peace of mind to its growing customer base. With the recent launches of the all-new Nissan Patrol, KICKS, and Magnite in the market and the strategic direction set by Nissan's global business plan, The Arc, Al Masaood Automobiles Nissan is well-positioned to sustain its growth trajectory. As customer expectations continue to evolve, the company remains committed to expanding its portfolio, enhancing customer experiences and service offerings, and investing in new technologies that elevate the mobility experience in the Emirate of Abu Dhabi.
