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RCB dethrones CSK to become IPL's most valuable franchise at $269 million
Surajeet Das Gupta New Delhi
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The Challengers have beaten the Kings – first on the field and now in the valuation game. After their maiden victory in the Indian Premier League (IPL) just about a month ago, Royal Challengers Bengaluru (RCB) have ousted Chennai Super Kings (CSK) to become the most valuable IPL franchisee at $269 million.
CSK, which dominated the brand valuation chart for more than three years, slipped to the third slot at $235 million. The change in the pecking order was a result of RCB's brand valuation shooting up by 18.5 per cent over last year, according to a brand valuation study
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