Kerala Industries department takes up rebranding exercise
Following a direction from the State government, the Kerala State Industrial Development Corporation (KSIDC) carried out the rebranding exercise of the department as well as its affiliated entities after extensive consultations and deliberations.
A new uniform colour scheme and style has been adopted for the name boards of the department and its affiliated entities as part of this. In addition to KSIDC, the district industries centres, industrial estates, entrepreneurship clubs in colleges, the major public sector units, including Malabar Cements, Kerala Minerals and Metals and Keltron, will have the rebranded name boards with a light green tint.
Streamlining business processes
The changes are in line with the steps being taken by the State government over the past few years to streamline business processes and position Kerala as a leading investment-friendly destination.
The government had introduced the Industrial Policy 2023 with an aim to strengthen the industrial ecosystem through the identification of priority sectors and the implementation of targeted incentives and subsidies.
The policy focusses on the State's traditional sectors as well as the sunrise sectors, including artificial Intelligence, hi-tech farming, value-added rubber products, medical equipment, biotechnology, graphene, electric vehicles, and robotics.
The State has also embarked on an initiative to foster an Industry 4.0 ecosystem, centred on the themes of sustainability and balanced development. The initiative is grounded in ESG sustainability principles, which is the foundation for a model of responsible industry and responsible investment.
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