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43 Products For Anyone In Their Thirties Who Gets Their ~Thrills~ By Saving Money

43 Products For Anyone In Their Thirties Who Gets Their ~Thrills~ By Saving Money

Buzz Feed20-06-2025
A tinted lip balm so close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect.
A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to spend big money replacing them when the Stain Fairy lays her curse.
A delightfully affordable instant foot peeling spray so you can go full YEEHAW!! on an at-home pedicure without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
A cute lil' insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more — without the high price tag of the electronic or liquid versions.
An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste.
And a hybrid berry basket and colander designed not just to make cleaning your fruit way easier, but to keep your fruit fresh for as long as possible, so you can snack on your farmer's market haul without racing the clock.
A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the pricey Sol de Janeiro version 👀☀️ . This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your summer schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." This is the perfect alternative to pricey paint jobs and replacing cookware!
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
An affordable, Lululemon-esque longline sports bra just as comfy, supportive, and versatile as the real thing that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
A super effective and strangely whimsical foaming drain cleaner for anyone who simply does not want to see another expensive plumber this year. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~.
Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
A set of Bala Bangle-inspired wrist and ankle weights to get your ~fitness~ on this summer — these serve all the same cuteness and function without the $55 price tag. Not to mention this has a TON more colors available to match your 'fits.
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!"
A 52-week tear-off meal planning pad with space to plan all your meals in advance, plus a weekly shopping list you can grab and take to the store with you to keep yourself on track for your budget goals. (Unless there's a new flavor of Oreo to try, in which case, ABANDON BUDGET SHIP.)
Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradual-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier, and a HECK of a lot cheaper than its competitors.
A set of darling reusable Swedish dishcloths that can be washed up to 50 times in the dishwasher, and are designed to replace 17 (!!) rolls of paper towels each. These are strong enough to tackle tough stains and grime, but gentle enough that they won't scratch cookware or hurt your skin.
A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
A lawn dog spot repair treatment to help your grass look as spiffy and green as it did before Fido decided to mark their territory by peeing in the same parched spots over ... and over ........ and over again. Reviewers notice results within *days* (and your bank account will weep in relief that you didn't hire lawn professionals to do it).
A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved."
A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute.
A Lululemon-inspired mini wristlet wallet set that looks just like their $50 version, and also easily holds cash, cards, and lip balms, so you don't have to deal with the whole muss and fuss of a purse if you're going on a walk around the neighborhood. Plus, you know what they say — keep your friends close and your beloved lippies closer.
A magnetic air fryer cheat sheet to help minimize effort and maximize deliciousness so you can get dinner on the table as quickly (and cheaply!!) as possible. The takeout delivery driver will miss you. 👋
A Bentgo stackable lunch container perfect for commuters who want to get back in the groove of bringing cheaper lunches from home again — this right here is a perfect leakproof, sturdy option for your mobile salad/charcuterie/"girl dinner" situations. It's also nice and deep for mixing salads, has an upper compartment to keep your other ingredients separate, *and* a container for dressing.
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
A reviewer-beloved veggie chopper that'll get you uniform, oh-so-satisfyingly cut veggies instead of buying the expensive precut ones at the store. This gadget juliennes, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess.
A set of Bottle Bright tablets so you can tackle all the sludge caked on your automatic kettle, coffee maker, or favorite ceramic mugs instead of replacing them for a pretty penny.
An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively sprints that will startle your boring couch into having a personality, or give your bed a *much* needed reset.
A reusable microfiber Swiffer mop pad that reviewers love not only because it's ready for action again right after a wash cycle, but because it picks up a ton more dirt, gunk, and debris than the disposable mops do, *and* it's a heck of a lot cheaper than stocking up on the one-use versions over time.
A bar soap bag, which is the ultimate hack not just to exfoliate your skin with your favorite bar soaps, but to *really* get your money's worth out of them — these produce much richer lather so a little goes a loooong way, and you won't have to replace your bars as often.
A bottle of Angry Orange pet odor eliminator that's working OVERTIME on preventing you from replacing your carpets — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit.
A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.
An egg bite maker so you can flex on Starbucks and Costco and all the other places where you're paying top dollar for fresh or frozen egg bites by — gasp?? — customizing and making your own for cheap. Bonus: you can take the silicone molds off of it and use it as a regular grill for sandwiches!
A roll of clear heavy-duty double-sided removable tape, which did NOT come here to play — people use this for everything from mounting wall hangings and electronics to securing their vases and glass objects to tables to keeping their rugs in place. It's also easily removable and leaves no residue behind!
A bottle of wood polish that will make all your scuffed-up cabinets and hardwood floors look brand spanking new in mere seconds, even if you're pretty sure the damage is older than you are.
A TubShroom, a little gizmo you can stick in your shower drain to catch all your hair before it clogs up your pipes and you have to call a professional. The hair coils around it to make it even easier to remove, making it both handy *and* semi-horrifying!
A set of universal reusable K-cup pods so not only will you cut down on expensive pods and environmental waste, but you can get reeeeal picky about exactly what blends you're brewing into your beloved cuppa every morning. We are all officially getting too old not to have Annoyingly Specific Coffee Preferences, and this is here to help us on that journey.
A two-stage knife sharpener, because those blades you bought back in the day?? They're probably super dull by now. Instead of replacing them with pricey versions, ~refresh~ them with this.
An insulated soundproofing strip that easily sticks to the outer rims of your door — this not only gives you some much-needed peace and quiet between apartment walls, but also saves you money by preserving your heat in the winter and your AC in the summer.
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30 Summer Dresses That Scored Reviewers Compliments
30 Summer Dresses That Scored Reviewers Compliments

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time21 minutes ago

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30 Summer Dresses That Scored Reviewers Compliments

A midi corset dress that'll make your cottagecore heart flutter and have you feeling like a modern-day princess. It looks just like the House of CB Carmen dress that was trending on TikTok (and goes for $225!?) and even has the same features, like a back cinch and front tie. A maxi dress so you can arrive to brunch in style. With gorgeous balloon sleeves, a ruffled neckline, oh, and not to mention the adorable colors it comes in, you really can't go wrong, can you? A gorgeous halter maxi dress with pockets — an immediate Y-E-S. (But like seriously, why don't all dresses have pockets??) It comes in *so* many vibrant and cute designs, I wish you the best of luck trying to choose just one! A spandex-blend slip maxi dress because wouldn't it be nice to look dressy but stay comfy at the same time? Thanks to this Skims lookalike, you can! Reviewers *love* how the material is just as soft as that brand's, and some even say it's better! A drawstring bodycon dress that you can adjust and tailor to your liking. You can pull the strings to make it shorter and ruched or extend the dress for a longer look, whatever you want! An open-back beauty you'll feel absolutely elegant in whether you wear it to a dinner date or for a stroll on the beach. The ruffles at the bottom are simply *everything*. A floral maxi dress that's just drop. dead. gorgeous. With such an adorable print and elegant hem, don't be surprised when you start getting tons of compliments as you stroll around the vineyard minding your own business — it's just that stunning. A graphic maxi dress reviewers love because it's a perfect alternative to the rather pricey $600 Alemais dress, and to that I say, "Bellissima!" I'm literally looking at flights to Europe after staring at this dress for five seconds. A smocked midi dress begging to be added to your cart right. 👏 now. 👏 Just imagine wearing this piece covered in tiny, cheery flowers while sitting on a picnic blanket and sipping on a bottle of bubbly — life couldn't possibly get any better. An airy patchwork mini dress to turn you into a real-life fairy. The mesh fabric will keep you feeling light and breezy all day long! This dress is so amazing that it deserves its own new word: gorgtastic. A dipped-waist smocked midi dress ready to be slipped into so you can conquer the day with style and practicality, thanks to the side pockets! An elegant mini dress — with its flowy sleeves, adorable bowtie, and deep V-neck, it's clear to see why it's earned its spot in Amazon's "Internet Famous" section. Plus, the material is lightweight and breathable, so it has all the ingredients for a perfect summer dress. A wrap dress for a boho-chic look that's perfect for picnics — or dinners in Rome. Pair it with some slides, heels, or no shoes at all! Vacation mode: on. A must-have, moisture-wicking tennis dress (or perhaps pickleball, nowadays) designed to give off sporty vibes but can be worn for any casual occasion. It has adjustable straps, a built-in bra, and built-in shorts with pockets on each side to hold your phone and wallet discreetly. A rainbow-inspired midi dress to add a pop of color to your day if it's feeling rather drab. The puff sleeves and square neck are to die for, and if you can't decide what color to wear, just throw this beauty on so you can wear 'em all! A one-shoulder smocked midi dress with ruffles for days. So many reviewers said they were flooded with compliments while wearing this, so don't be surprised when they start flying your way! Wear this pretty number out for dinner or to an outdoor wedding, and you'll look as cute as ever. A darling mini dress you can wear on the beach and on the streets, looking as cute as ever with its adjustable cinch and side slit. Plus, it even comes in sparkly designs so you can snag two options: one to rock your afternoon outing and one to dance the night away. A spaghetti-strap maxi with a smocked back for some stretch and some rick rack trim action that gives it a fun lil' touch! This dress is way too adorable to not see the light of day, so even if you're a homebody, you'll probably force yourself to go outside to show this piece off. A breezy customizable tie-dye maxi dress that's basically "boho meets chic." The open back is absolutely stunning — Greece doesn't know what's coming for them. A tie-neck cocktail dress with ruffles on the sides, sleeves, and hem that just don't quit! This dress calls for some twirling, shimmying, and dancing 💃 (exactly like this emoji). An off-the-shoulder smock dress — wear it with a sunhat, adorable heels, and sunglasses for a showstopping 'fit. The side slits add a fun detail to this already stunning dress. A pretty floral wrap-effect dress that's just drop. dead. gorgeous. Rock this dress to any party or date and it's going to be compliments galore. A midi-length satin dress so you can be the second best dressed at your bestie's wedding. You can't go wrong with the timeless cowl neck, especially when there's no many colors and patterns to choose from! A belted gown that'll make you want to twirl through fields, down the street, and even around your home like the princess you are. This dress has some SERIOUS flow. A tie-front satin dress destined to be your "brunch with the girlies" uniform, especially with all the different floral prints! With a stunning side slit and a cutesie lil' keyhole, your besties are going to be starstruck. A cute chambray overall dress that'll make your inner child happy because it comes in so many playful patterns. Just throw this over a tee and you're ready to go frolic in a field of flowers. A halter-neck sundress — this is exactly the dress I picture when I think of a modern rom-com movie. With a gorgeous belted waist and high neck, get ready for all the compliments that are going to come flying your way! A playful mini dress, because the unique crossover waist and flared sleeves make this *mwah* chef's kiss. A ruffle-sleeve dress adorned with vibrant colors and designs that'll make you want to hop, skip, and twirl because you just look that cute. You'll absolutely be serving looks with the gorgeous tiers and flared sleeves. A drop-waist mini dress, a simple yet statement-making piece. Pair it with some beachy sandals for a casual look, or dress it up with some heels for brunch with the besties. Promising review: "This mini dress is so cute, very comfortable, and I got SO many compliments from my friends. Highly recommend for football games, darties, etc." —Free People CustomerGet it from Free People for $58 (available in sizes XS–XL and in six colors)

Why One Mom Refuses to Live by Son's Nap Schedule, Buy Trending Baby Products in Protest of 'Modern' Parenting (Exclusive)
Why One Mom Refuses to Live by Son's Nap Schedule, Buy Trending Baby Products in Protest of 'Modern' Parenting (Exclusive)

Yahoo

time5 hours ago

  • Yahoo

Why One Mom Refuses to Live by Son's Nap Schedule, Buy Trending Baby Products in Protest of 'Modern' Parenting (Exclusive)

One mother shares how she found peace and balance by embracing a low-maintenance approach to motherhoodNEED TO KNOW As she first geared up to become a mom, Aubrey Matthesius felt overwhelmed with "modern" parenting As a result, she turned to older women in her circle for advice Now, as she expects her second child, Matthesius has developed her own "low-maintenance" style of parentingWhen Aubrey Matthesius found out she was expecting her first child, she was immediately overwhelmed – not by morning sickness or cravings, but by the intense, hyper-curated routines of modern motherhood she saw on TikTok. The constant pressure to be perfectly scheduled, endlessly stimulated, and always 'on' made her question whether she even wanted to become a mother. Instead of succumbing to the anxiety, the 27-year-old from Glendale, Ariz., turned to the older women in her life, seeking wisdom from a time before she felt parenting became a performance. Their grounded, simple advice helped her embrace what she now calls the 'low-maintenance mom' mindset – one that's shaped the mother she is today as she awaits her second child. 'It means cutting out excessive baby products, not overcomplicating simple tasks, and not allowing mom guilt to cloud our judgment as moms – allowing us to make better, anxiety-free decisions for our children and families,' Matthesius tells PEOPLE exclusively. In the early days of motherhood, she found herself weighed down by intense postpartum gloom. Caught in a fog of shifting hormones, she craved a calmer, more grounded way of parenting. 'Due to that hormonal season, I was slowly adopting the anxious, attachment-style parenting that most millennial and Gen Z moms live by,' Matthesius recalls. 'However, after turning off the phone and calling some older women in my life, I learned that their way is better than the modern way," she adds. "So I adopted their principles and found mental, physical, and spiritual freedom for myself and the baby.' Matthesius' mother-in-law quickly became one of the women she leaned on most during early motherhood. Many of the principles she shared were rooted in old European traditions – simple, time-tested ways of raising children. Often, those conversations felt like a process of 'deprogramming,' as her mother-in-law gently countered the high-maintenance habits being pushed on social media. 'She and many other women in my church community helped shape me and were only a phone call away,' Matthesius admits. Whether it was the importance of transitioning a baby to their own crib or being comfortable with trusted babysitters, the advice helped prevent the kind of overdependence that can overwhelm both mom and child. Matthesius' non-negotiables as a 'low-maintenance mom' are very clear. First, she refuses to let mom guilt cloud her judgment, recognizing how often it leads to choices that strain both parenting and marriage – like kids co-sleeping far beyond what's healthy for the family. Second, she doesn't chase trends; to her, a new idea isn't automatically a better one. Third, she avoids overspending on unnecessary baby products, aware that the industry profits off moms seeking quick fixes. Lastly, sleep training is a must in her home – because when everyone sleeps well, the whole household thrives. "These principles have created not only a low-maintenance mom but now a low-maintenance baby,' Matthesius shares. 'Our children are the result of the principles we live by. So it was important for me to understand the kind of mother I wanted to be.' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories. One of the best examples of her low-maintenance approach is refusing to let her baby's nap schedule dictate every part of her day. The expecting mother watched countless moms miss out on life because a nap was scheduled in 30 minutes, keeping them stuck at home. Instead, she created a flexible routine that allowed her child to adapt – whether it meant napping in a stroller at a coffee shop or shifting nap time by 30 minutes as a toddler. 'Teaching my child to be adaptable gave everyone freedom,' Matthesius reveals. 'So many moms live as a slave to motherhood when no one told them they have to be.' Another way she simplified daily life was by cutting out unnecessary steps from everyday routines. Instead of using a bottle warmer, she poured the milk and served it as is. The same went for wipe warmers, which they skipped altogether. Her mindset was simple: if a baby gets used to extra comforts, those quickly become expectations, making everything more complicated in the long run. 'I also let other people help with routines. So many moms control every aspect of their child's routines and don't allow for anyone else to be a part of that,' Matthesius says. 'What that does is it creates children that are particular to certain things and even who is doing the tasks.' She's seen the difference firsthand between her approach and that of moms who take a more high-maintenance route. Her son is adaptable, confident, and enjoys being with others. He sleeps a solid eight to 10 hours each night, and more importantly, both she and her child live free from the constant anxiety and fear that often comes with modern parenting. 'I can still love my kids and have boundaries,' Matthesius emphasizes. 'Just because I don't co-sleep with my child, that doesn't mean I don't love my child. In fact, because I love my child, I am teaching valuable principles and skills early on.' Her advice for parents looking to simplify is to start small. You don't need a complete overhaul – just cut out the extras, like unnecessary registry items or contact naps, and ease into changes that fit your lifestyle. Most importantly, she urges moms to choose peace. With so much noise online, clarity comes when you step back, put the phone down, and seek wisdom from women you trust. 'I would say I am not reinventing the wheel. This is simply what mothers have done for years and years. The people reinventing the wheel are the modern mothers and they look miserable doing it,' Matthesius tells PEOPLE. 'I am simply implementing the advice of women who have passed this information down for generations! This is not new information, it's just new to this generation.' Read the original article on People

EXCLUSIVE: Lili Reinhart's Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail
EXCLUSIVE: Lili Reinhart's Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail

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timea day ago

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EXCLUSIVE: Lili Reinhart's Skin Care Brand Personal Day Set to Enter Ulta Beauty, Marking Its Inaugural Move Into Retail

Lili Reinhart's Personal Day is venturing into retail. Starting Sunday, the acne-safe skin care brand, best known for its TikTok-viral Unplug Blackhead-Melting Nose Strips, will be sold in about 700 Ulta Beauty doors, plus an additional 104 front-of-store towers under the retailer's Sparked program. This milestone comes just 10 months after the brand initially launched in October 2024, operating direct-to-consumer with just five skus under $40. More from WWD The Vitamin Shoppe Brings in a Business Strategist Claire's Files for Bankruptcy in U.S. and Canada as Debt, Increased Competition Weighs on Accessories Firm EXCLUSIVE: Actress Deepika Padukone's Beauty Brand 82°E Launches Distribution Partnership with the PCA Companies 'We want people to be in stores, to go in and be able to touch and feel our products,' Reinhart, 28, told WWD over a video call. 'Ulta Beauty is very accessible to a lot of people, and it feels also very approachable. It kind of feels like, 'Come one, come all,' in those stores. And so, we felt like Ulta Beauty was the right move for us.' Founded on the mission of providing consumers dermatologist-tested products to help manage and soothe breakouts on acne-prone skin, Personal Day infuses ingredients such as mevalonic acid, azelaic acid, zinc hyaluronate, rice powder, niacinamide and chlorophyll into its specialized products, including Trust Me on This Hypochlorus Acid Spray, Emotional Support Lip Balm and Full Clarity Cleansing Powder. Reinhart's foray into beauty was inspired by her robust acne journey, which led her to go on Accutane twice. 'I've had acne since I was 12, but I'm also such a huge product lover, and I love makeup. I think a lot of times, people with sensitive or acne prone skin feel very left out, or we think we can use these products, and then it makes us break out. So, to me, there's been a gap in the industry there,' Reinhart said. 'I wanted to create a brand that was completely acne safe and provide acne safe alternatives for really popular products that everyone wants or needs to use in their skin care routine, but also to provide innovative, cool and exciting formulas that can help keep your skin clear.' These formulas and the story behind Personal Day are what Shelagh Wong, CEO and cofounder of Personal Day, believes set the brand apart from not only other celebrity beauty businesses, but also other skin care products available on the market. 'We're coming into a world where everyone's sick of celebrity brands, right? Our goal is to make it so that she is, yes, a celebrity, but that's not why this brand exists. Reinhart happens to be famous, but her story is real,' Wong said. Customers have seemingly resonated with Reinhart's experience and the products she and Wong have put out. In May, the brand saw a monthly net sales growth of 73 percent from April and a 779 percent jump from January. Four skus — Emotional Support Lip Balm, Trust Me On This Hypochlorous Acid Spray, Unplug Blackhead Melting Nose Strips and Everybody Stay Calm Recovery Mask — sold out in May and June, while 9,000 units, which was the entire inventory, of just the Unplug Blackhead Melting Nose Strips were sold in 26 days. Like the consumers, Ulta Beauty has been impressed with Personal Day's accelerated growth and product development in the last 10 months. 'At Ulta Beauty, we're committed to discovering and elevating the best in emerging beauty. Personal Day is a standout — bringing together dermatologist-developed formulas, breakthrough innovation, and a refreshingly real approach to acne care. With proven momentum and viral buzz, we're excited to help even more guests discover the brand and feel confident in their skin, only at Ulta Beauty,' Lisa Tamburello, vice president of skincare merchandising at Ulta Beauty, told WWD. For Personal Day, Ulta Beauty felt like the obvious choice for its inaugural move into retail, considering its stores were central to the locations where the majority of its consumer sales were coming from. In analyzing the company's consumer data, Wong and Reinhart both recognized that the majority of its consumers were from rural areas. 'That's where Ulta Beauty really came in. When we looked at the store locations and we mapped it to where our consumers are, we were like, 'This is where we can meet them where they're at,'' Reinhart said. 'To have something in a store is just special,' she continued. 'When we're used to ordering everything online, being able to go touch something in person and have a shopping in-store experience is exciting. I'm just super happy that we get to have that experience.' Best of WWD Sesame Oil Skin Care: The Secret to Hydrated Skin or a Recipe for Clogged Pores? How Grooming Is Introducing Men to Self-care and Redefining Masculinity Clean Beauty Brand Ignae Makes Big U.S. Push With a New Look Solve the daily Crossword

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