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Buzz Feed
a day ago
- Entertainment
- Buzz Feed
31 Affordable Versions Of Pricier Products
Physicians Formula Butter Glow & Go Stick with similar energy as the $46 Charlotte Tilbury Beach Stick for a smooth, rich, and ridiculously easy-to-apply contour to give your skin that ~sunkissed~ glow with as little effort as possible. This dual-ended stick is the definition of no muss, no fuss, and so versatile that when you're not using them on the go, you'll love experimenting with all the different ways you can make a subtle colorful *pop*. A tinted lip balm so close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect. A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the $25 Sol de Janeiro version 👀☀️ . This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents! A pair of Bottega Veneta–inspired pilot shield sunglasses so close to the $699 version that reviewers are *spooked* by the attention to detail, down to the weight of them. These are already blowing up on TikTok so I'd personally grab them NOW before everyone descends on them. Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin!). Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. A Skims-inspired square-neck compressive body suit that's basically 10 outfits in one — you can rock it solo, wear it as a bodysuit tucked into jeans, or pair it with a hoodie or a jacket. Go, little base layer, gooooo! E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.) An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively sprints that will startle your boring couch into having a personality, or give your bed a *much* needed reset. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. Psst — one reviewer compares this to the coveted $59 Givenchy version before they changed the formula! E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved." E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment. A multipurpose blush stick reviewers compare to the $18 Pixi Beauty version — this version may be cheaper, but it's also easily buildable, blendable, and perfect for that light, dewy, "kissed by a happy pink cloud" look. A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!" A super lightweight, loose-fitting high neck muscle tank for fans of the Lululemon version at a *much* lower price point. This is a breezy *dream* thanks to the quick-dry fabric, the cross-over pleat in the back, and the slight petal hem at the bottom. And another Lululemon-inspired piece, a charming and oh-so-comfortable tennis skirt with built-in shorts similar to the Align style. The secret inner pocket on these is perfect for stashing keys and tennis balls, and the shorts are designed with a four-way stretch so they won't ride up. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. A set of super affordable hydrocolloid nose pore patches (compare to the $16 Mighty Patch equivalent) that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance! A square-neck lettuce trim "going out" top that a lot of reviewers compare to an expensive mall brand, but muuuuch more affordable. And thank goodness, because once you fall for its comfy stretch and effortless cool, you're going to want it in WAY more colors. Catrice's Magic Shaper Face Cream Palette as an $8 alternative to the $88 (!!) Makeup Forever Palette. This includes a range of highly-pigmented, super blendable shades to help you contour, highlight, and bronze on days when your Gcal just say "GO GO GO" all the way down. (Psst — this is the same brand behind the TikTok-famous $6 Under Eye Brightener, so you know they mean business!) A pair of pretty pastel wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. A set of Bala Bangle-inspired wrist and ankle weights to get your ~fitness~ on this summer — these serve all the same cuteness and function without the $55 price tag. Not to mention this has a TON more colors available to match your 'fits. A set of espresso martini instant cocktail tea bags — all the sophistication of tea, the zing! of coffee, and the 😜 of a cheeky cocktail, without the exorbitant bar price tags. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. A pair of elevated, effortlessly chic wide leg petal sweatpants that look like they fell out of an Anthropologie ad. Reviewers love how cozy and breathable these are, and that the style is perfect for indoor lounging *and* outdoor errands. And a pair of Buff Bunny–inspired booty-highlighting biker shorts for anyone who wants to add some fun prints and colors to their favorite ~asset~ when they're on the move, for a fraction of the usual $48 price. Moodmatcher color-changing lipstick, an affordable WinkyLux alternative that not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power even after meals and breaking a sweat. Look at that lil' green lipstick go!! An iconic spaghetti strap sundress with built-in shorts perfect for romping around in the warm air *and* for saving a few bucks — this compares very closely to a more expensive mall brand version. A plated clover bracelet that's a neeearrr perfect lookalike of the beloved $4,600 Van Cleef version, and will quickly earn its spot as one of your "effortless everyday" pieces you slide on before you leave each morning.
Express Tribune
a day ago
- Entertainment
- Express Tribune
Selena Gomez launches Rare Beauty's first perfume with inclusive design and scent layering balms
Selena Gomez launches Rare Beauty's first perfume with inclusive design and scent layering balms Rare Beauty, founded by Selena Gomez, has launched its first fragrance, Rare Eau de Parfum, with a focus on accessibility and customisation — a rare approach in the perfume industry. Beyond its warm, layered scent, the standout feature is its inclusively designed bottle and supporting fragrance balms. Developed in partnership with certified hand therapists and packaging engineers, the Eau de Parfum's bottle is purposefully squat and ergonomic, created to be easily used by people with limited hand dexterity. Selena Gomez's attention to detail goes further with the introduction of Fragrance Layering Balms in four complementary scents: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak. The main scent itself opens with gourmand notes of caramel, pistachio, and vanilla before warming into ginger and sandalwood, a blend developed with perfumer Jérôme Epinette, known for his work with Byredo and Sol de Janeiro. Rare Eau de Parfum ($75 for 1.69 fl oz) and the Layering Balms ($19 for 0.67 fl oz) will be available from 7 August on and
Yahoo
2 days ago
- Business
- Yahoo
Market Defense's Annual Amazon Prime Day 2025 Beauty Report Unpacks Four Days of Record-Breaking Beauty Trends
SEATTLE, July 28, 2025 /PRNewswire/ -- Market Defense's Annual Amazon Prime Day 2025 Beauty Report pulls back the curtain on the most unpredictable week in beauty e-commerce—where TikTok influencers played a major role, Medicube led the category, and consumer curiosity sent neck wrinkle patch searches soaring. Download Here. Brand Power Defined the Event:CeraVe, Medicube, Sol de Janeiro, Lattafa, Nautica, Grande Cosmetics, Bodycology, and Olaplex were just some of the brands dominating beauty carts and search bars this Prime Day, as shoppers hunted for deals on their favorites across skincare, haircare, fragrance, and more. This year, Prime Day stretched across four days—July 8–11—the longest in the event's history. The result? It is estimated that U.S. shoppers spent $24.1 billion online during Prime Week, a 30% year-over-year surge, creating a week that rivaled two Black Fridays in online sales velocity. It is estimated that Day 1 kicked off with a 10% lift over last year, but urgency peaked late: sales on Day 3 were estimated to be 165% above a typical day, as deal-watchers pounced on last-chance offers. Who Shopped? Older Consumers Drove the BoomThe typical Prime Day shopper in 2025 was a high-income, suburban woman aged 45 to 64—a sharp shift from the 35-to-44-year-old crowd that dominated in years past. Nearly half (49%) were over 55, bringing seasoned savviness to the sale. These deal-driven devotees didn't stumble onto Prime Day by accident—most came looking for it, and for many, it was the main reason they logged on. Shoppers Played to Win—And Brands Had to Keep Up Strategic shopping was front and center: 45% of Prime members said they were shopping the event specifically to get ahead of expected tariff-driven price hikes. Meanwhile, influencer marketing reached new heights—driving an estimated 19.9% of U.S. online retail sales, a 15% increase over last year. "Our influencer efforts during Prime delivered strong engagement as well as an effectiveness rate that was above average. Influencers are key to driving consideration, traffic and trial—with TikTok as the primary channel," said Amy Rudgard, SVP, Client Delivery at Market Defense. "Data showed that Prime shoppers were 10 times more likely to make a purchase after seeing influencer content vs. typical social media content. Brands that saw the best results started their influencer content early, pulsed out multiple posts each day over the four days, and made a big effort in the final 24 hours of the event when orders increased." What Won in Beauty, and Why Skincare: Medicube owned the spotlight—clinching the #1 overall beauty brand and single highest-grossing beauty product, thanks to a daring 50% discount. CeraVe and Olaplex remained top contenders. Neck wrinkle patches emerged as a top search, with interest up 371% year-over-year as consumers explored anti-aging solutions beyond the face. Makeup: A viral TikTok trend fueled explosive interest in tattoo cover-up products— "tattoo cover up makeup waterproof" drove the most searches in the Makeup category as TikTok views surged. Haircare: Solutions stole the show: three of the top ten branded searches focused on hair growth and dandruff, proof that shoppers were seeking products that work. Fragrance: Fragrance stayed true to its bestsellers, with Sol de Janeiro, Lattafa, and Nautica holding strong. Arabian perfume continued its rise—Lattafa ranked #2 in Amazon's branded fragrance search, with TikTok views on the trend up 64% and Google searches up 25%. Bodycology stood out as a breakout, landing three of the top 10 fragrance slots. Average household spend hit $156, with average order size at $53. Fierce Competition Fueled the FrenzyPrime Day wasn't the only game in town: ULTA ran parallel mega-promos with up to 40% off and free gifts; SEPHORA unleashed major Summer Deals for Beauty Insiders; TikTok's "Deals for You Days" outlasted Amazon with 13 days of beauty promotions and live price matches. Why Did Some Brands Win While Others Watched?"Brands that won big this Prime Day approached it with a unified strategy across both DTC and Amazon. They didn't just increase ad spend by 1.5–2x their norm—they also leaned into aggressive promotions, pricing down by 30% or more," said Karan Raturi, Chief Operating Officer at Market Defense. "By activating their DTC loyalists through targeted CRM campaigns, they delivered exceptional value on the world's most convenient shopping platform. That surge in momentum translated into algorithmic lift, boosting organic visibility and vaulting them into best-seller status. The result? Significant new customer acquisition. Once again, Prime Day proved that bold, coordinated investments during tentpole moments can be a major growth catalyst." But as Dave Karlsven, SVP, Client Marketing & Data Science at Market Defense, pointed out: "Prime Day isn't just about what you sell in those 48—or now 96—hours. It's about the momentum you can build. Brands that treat it like a flash sale often miss the bigger picture. Ad strategy during Prime Day has to fuel long-term rank, visibility, and customer acquisition. The real winners are the brands using the event to compound their gains weeks and months later." And the stakes keep rising: "With Estée Lauder, Tarte, and other big names now on Amazon, brands can't afford to coast. You need a clear message, an assortment that backs it up, and products that perform. It's not easy—but for founders who know their consumer and care about what they're building, there's still real opportunity. With softness in other channels, Amazon is one of the few places showing growth. Now's the time to lean in—and start working on your October Prime and Cyber Week strategy, because this is clearly Amazon's moment," added Vanessa Kuykendall, Chief Engagement Officer at Market Defense. The full Annual Amazon Prime Day 2025 Beauty Report from Market Defense is available now: For more information about Market Defense and its suite of services, visit About Market DefenseMarket Defense grows the world's best beauty brands on the marketplaces of Amazon, Walmart, and Mercado Libre. Globally. As the premiere partner for over 100 leading beauty brands, including Dr. Dennis Gross, DIME, and BeautyStat, we provide a full suite of services including account management, brand protection, logistics, advertising, and creative solutions, solving the most complex marketplace challenges. Media Contact:Vanessa KuykendallChief Engagement OfficerEmail: Vanessa@ View original content to download multimedia: SOURCE Market Defense LLC
Buzz Feed
2 days ago
- Buzz Feed
30 Top-Rated Products For Your Body That We Refuse To Gatekeep
A 4.8-starred alcohol-free oral rinse for anyone struggling with keeping their breath fresh even after a thorough brush and floss routine. Not to mention, it helps combat bad breath caused by allergies or nasal drips, which is great because, until those clear up, there's not much you can do! A pack of travel-ready deodorant wipes featuring an aluminum-free formula with vitamin E, German chamomile extract, and mandelic acid to fight odors and keep your skin hydrated *all* over. These thick wipes have earned a 4.6-⭐️ rating for being travel-friendly, so you can sop up the inevitable sweat that happens after a dog walk, during your commute, or even walking from one function to another. 😅 A wildly popular Nizoral anti-dandruff shampoo that helps provide relief for itchy scalps while fighting dandruff and fungus thanks to the magical ingredient ketoconazole. It's earned over 79,000 5-star ratings for a darn good reason — because after using this, you don't have to worry about leaving flakes behind every time you scratch your head or brush your hair! The top-rated, internet-sensation Squatty Potty, which is a stool designed to help you align your colon so you can go #2 more easily *and* faster (we're talking seconds, compared to minutes), so you don't have to keep bringing a novel or newspaper with you on each bathroom trip. The best-selling, internet-famous, and 4.6-starred Sol de Janeiro Brazilian Bum Bum body cream that boasts a blend of caffeine-packed guarana extract and coconut oil to help *visibly* firm and moisturize skin. And it doesn't hurt that it also smells ah-may-zing with creamy, delectable notes of salted caramel, pistachio, and vanilla! ✨ And also by Sol de Janiero — their hair and body fragrance mist with over 69,600 5-star ratings because you can exude that same warm, delectable scent featuring notes of caramelized vanilla, tonka bean, and toasted macadamia nut ANYTIME. It's summer, so obviously, smelling like anything but sweat is on everyone's list right now. But warning: you're going to be so obsessed you'll want to wear it year-round! A "flossing toothbrush" designed with several layers of soft bristles that are similar to floss, helping reach between teeth, under the gums, and deep into those hard-to-reach spaces that regular brushing can't get. These nifty tools have earned 4.6 outta 5 stars for being able to remove the nightmarish remnants caught between your teeth! La Roche-Posay's tinted sunscreen — it's top-rated and over 50K people have bought it in the past month — which boasts SPF 40+ and a lightweight mineral formula that effortlessly blends into your skin to deliver a glowy, matte finish. Reviewers swear it doesn't feel greasy and can be worn underneath makeup or solo with a little blush for a natural, "no-makeup" look! The top-rated and TikTok-famous Lumify Eye Drops to help reduce redness and provide dry eye relief in record time. It didn't climb its way to being a top seller for no reason — according to reviewers, you see results in just minutes! Juno & Co.'s Clean 10 Cleansing Balm, which has earned 4.6 stars from reviewers for working SO MUCH BETTER than the disposable wipes you've been buying for years. The balm-to-oil formula features pearl barley to hydrate and nourish your skin along with vitamin E, and you only need a dime-size amount that melts into an effective makeup removal oil! A reviewer-beloved acne-clearing lotion created especially for your bum that features an anti-bacterial and moisturizing formula with tea tree oil to help reduce breakouts. Time to add more thongs to your underwear drawer and show off that rear! A bottle of signature Fur Oil for softening and cleansing pubic hair and skin to help tackle those pesky ingrowns and deliver more moisturized and smoother skin below the belt. Several reviewers nabbed this on recommendation from their go-to wax professionals and swear by using it in their post-wax routine! Orrrrr a more budget-friendly and 4.5-starred bottle of Tend Skin Solution, a multi-use, post-shaving product that helps reduce the appearance of painful razor bumps, ingrown hairs, and razor burn, so shaving sensitive areas becomes less of a chore and more of a confidence boost. A top-rated anti-chafe balm you'll definitely want during these balmy, sweaty summer months (seriously, over 30,000 people have bought it in the past month)! This easy-to-apply product helps protect your skin wherever it rubs together, be it your thighs, armpits, chest, etc. A pack of the massively-popular (over 138,000 5-star ratings) Mighty Patches, which use hydrocolloid to practically disappear your pus-filled blemishes and pimples, while keeping you from picking and popping. Take your skincare to the next level and stop that zit in its tracks with these top-rated invisible circular patches designed to work their absorbent magic over the course of six hours, aka right before your eyes. The cult-favorite Laneige lip sleeping mask — it's earned over 37,000 5-star ratings from customers who've transformed their dry, chapped lips by using this overnight balm. A hydrating blend of coconut oil, shea butter, and murumuru seed butter helps soften lips, but there's also a glossy finish in case you ever want to wear it out! A best-selling vegan all-in-one skincare mist created with a blend of vitamin E and Italian white truffle extract that delivers a burst of hydration and leaves your skin looking dewy and refreshed throughout the day. It can be used as a toner or serum in your daily skincare routine, a setting spray to add extra glow to your makeup, or even to prep your skin beforehand. CeraVe's Hydrating Facial Cleanser that's earned over 78,000 5-star ratings from reviewers for delivering an extra gentle cleanse that effectively keeps your skin moisturized and protected. I mean, just look at those results! An antifungal body wash with over 8,500 5-star ratings from satisfied customers who have found relief for their embarrassing jock itch or athlete's foot — even stubborn acne. This antibacterial soap boasts a blend of essential oils to deliver a soothing scent and nourishing cleanse. The top-rated Elizavecca CER-100 Collagen Protein Treatment, which helps restore and repair damaged hair that's been through... a lot (read: dye jobs, heat damage, and even sun damage). Bring your hair back to life and show off your silky and voluminous locks that look like you just left the salon. Don't worry, your secret is safe with us! A professional-grade callus-removing gel that effortlessly banishes cracked and dead skin from your soles and heels. It also boasts glycerin for softening and hydrating the skin afterward. With this in your arsenal, you'll be ready to embrace sandal and flip-flop season arms wide open! And a 4.8-starred stainless-steel foot file to use in tandem with the above gel, which only requires a little elbow grease to tackle those crusted and calloused feet once and for all (or at least regularly). You'll end up with baby-soft feet and enough dead skin debris that you'll need to vacuum up *gag* collect it in a cup to throw away later. Medicube's best-selling "Zero Pore" Pads — dual-sided facial pads with lactic and botanical extracts to exfoliate your skin and help minimize the appearance of your pores. If you've been needing a skincare hero to help do away with all the excess sebum leaking out of your pores, look no further than this K-beauty must-have! A highly-rated stainless-steel tongue scraper, which helps eradicate bad breath and bacteria buildup, making your mouth feel better than ever. Plus, your tongue will return to its natural color with consistent cleaning! The top-rated, reviewer-beloved Hard as Hoof nourishing cream to help condition cuticles and promote nail growth with a nourishing combination of urea, shea butter, coconut oil, beeswax, and other moisturizing and reparative ingredients. With consistent use, you'll be showing off your IG-worthy manicures in no time! A bottle of Bio-Oil with over 136,000 5-star ratings because of how effectively it helps fade scars, stretch marks, dark spots, and acne marks. Its moisturizing, multipurpose formula features rosemary, chamomile, and lavender oils, along with vitamins A and E, for a skin-soothing all-over oil. A nose hair wax kit if tweezing your nostrils has a permanent place in your top five painful grooming processes. This wax kit boasts a rating of 4.6/5 stars from reviewers and all it takes is two minutes of setting and one *determined* pull to keep your lower nostrils hair-free for up to a month! OR a waterproof facial hair trimmer that you can use on your nose *and* ears to say good riddance to those stray hairs poking out without any painful waxing or plucking. So, if you've been noticing some overgrown curlies poking out from your nostrils, this travel-friendly gadget will get the job done quickly. Gold Bond medicated foot powder with a talc-free, triple-action formula to help control odor, prevent itchiness, and absorb moisture. Reviewers have rated it 4.7 stars for helping cut down on their chances of ending up with athlete's foot just because they're wearing boat shoes without socks! A 4.5-starred bottle of Witch Piggy Hell Pore Control — a hyaluronic acid-based pore tightening serum to help minimize their appearance, fade dark spots and acne scars, and deliver a glowing complexion that's so stunning people will think it's witchcraft!
Buzz Feed
4 days ago
- Entertainment
- Buzz Feed
38 Cool Products To Buy Yourself This Month
Eos Cashmere Body Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in body oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* lock in that all-day moisture with a lightweight, velvety finish. A pack of instant cold-stirred foam caramel iced lattes so you can get all that delicious, decadent ~froth~ you love so much right from the comfort of your own home. Considering the price of a fancy bev these days, this is a STEAL at a buck per drink. A holy grail, internet-beloved 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair! A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the pricey Sol de Janeiro version. 👀☀️ This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents! A limited edition (!!) Eos Marshmallow "Super Balm" lip treatment from the brand's "secret menu" so good that reviewers say it's better than Carmex for healing and better than Summer Fridays for quality. Lip care that also tastes like you're perpetually eating a s'more for less than $5?? My friends, life is good. McCormick's Potato Topping Seasoning for anyone who's not afraid to get a little feral about their air-fried, mashed, and baked potatoes — this blend of salt, garlic, and asiago cheese is so mouthwateringly delicious that you'll be dumping it on everything from popcorn to grilled cheese to guacamole. A copy of Burn After Writing, a guided journal countless TikTokers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. Dove's Coconut Milk & Sugar Lychee Body Wash so moisturizing, gentle, and decadently-scented that you're going to feel fully transported to your ~happy place~ every time you lather it on. This is especially lovely for sensitive skin, since the plant milk base is nutrient-rich and sulfate-free to keep your skin feeling eeextra soft and loved. A mini Bob Ross paint-by-numbers kit for anyone on their "happy accidents" beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding (*without* the $30 Olaplex price tag). All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out. A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. A NeeDoh "Dream Drop," another release from the *elite* Needoh sensory fidget toy line for anyone who wants to add more calm and focus to their day. This goo-filled, delightfully colorful fidget has a satisfying squish with a "slow rise" before going back to its original shape. Reviewers also love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean. A set of cheerful Lego botanical "happy plants," aka your new favorite coworkers. How can capitalism bring you down when these two are smiling up at you all day long? All the joys of having an office plant without the shame of your coworkers being like, "Shouldn't you ... maybe ... water that??" Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, " Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh spring dew. ✨ Spooky Summer, another beloved stress relief coloring book from Southern Lotus, a brand that's made itself famous on TikTok for its cozy, relaxing, easy-to-draw themes. This one is full of happy little spooks enjoying their favorite summer ~haunts~. Dr Teal's "Hawaiian Bliss" Epsom salt magnesium soak, a ~limited edition~ blend of red sea salt, papaya, and hibiscus, reviewers are so in love with that a ton of them are buying extra bags (or literally hoarding them) before the brand runs out. One reviewer went so far as to call it "heaven in a bag!" Yankee Candle's Midsummer's Night, or what I like to call a "goth summer candle," as a perfectly moody way to usher in the warmer weather if you're not a big fan of sweetness and floral. Reviewers compare this alluring blend of musk, patchouli, sage, and mahogany to a soft cologne. An SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. A set of limited edition Band-Aids with retro flower patterns so the next time you get a little ouch, you can be like, "wound care, but make it summer-y." Vacation Orange Gelée SPF 30 Gel, a luxurious "balm to oil" blend designed to smell and look so good that you'll wonder how the SPF even got in there. The iconic orange tint blends perfectly into all skin tones and leaves a glossy shine, and the scent is nothing short of decadent — a "French Riviera" scent that blends sandalwood, bergamot, saffron, patchouli, and clove. Suddenly, putting on sunscreen doesn't feel like a chore!! A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. A 3-in-1 charging cord to juice up your iPhone, Apple Watch, and AirPods all at the same time. (It's giving witchcraft??) This just solved all your "welp, everything's dying and there's only one outlet in this car/on this flight/in this teensy hotel room" problems for good. A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to do any heavy scrubbing yourself. A strapless maxi dress designed with such high-quality material that reviewers are *delighted* by how easy it is to transition this from a casual shopping look to "oh boy, I've been invited to a fifth wedding this summer" look. A bladeless, oscillating Dreo Tower Fan reviewers especially love for their bedrooms and offices because it is SO so so whisper-quiet. This remote-controlled fan with nine different speeds and four modes is basically the height of summer luxury — especially because it uses sensors to adjust wind speed as the temperature shifts throughout the day. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! A family-friendly mini waffle maker machine so you can have a genuine but manageable god complex making your own "mini Eggos" from the comfort of your home. (Shoutout to the cinnamon toast ones, which were peak '90s breakfast.) An app-controlled hybrid air purifier and nightstand with a HEPA filter for anyone playing Olympic levels of "making efficient use of space." This is an absolute game-changer for pet owners or allergy-prone humans, helping deodorize air and pick up pet dander (it even has a handy Pet Mode!). Reviewers love this for living areas and bedrooms alike. A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time. An outdoor grilling caddy that's simply thought of everything — it has room for all your condiments, a magnetic strip to keep tools and cutlery in place, two paper towel rolls or aluminum roll holders, and adjustable, removable grids so you can optimize it to your exact needs. No more ducking into the house for odds and ends when you should be going to clown town on a burger! An absolutely darling Kate Spade lunch tote at such a reasonable price point that honestly, it's worth buying just to make your coworkers jealous alone. Let the office lunch thief TRY and take snacks out of the chic bag that everyone knows is yours! The Game of Life Goals, the card game version of the OG beloved (if not very stressful) Game of Life board. This version rubs a little TOO close to your existential fright with the tagline, "You can't control the card you're dealt, but you can choose what to do with them!" (Or you can just cope by turning off autonomy on The Sims, you do you.) Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket. Tree Hut Coco Colada Hand Wash infused with hyaluronic acid and ceramides to help hydrate and restore skin health so your hands can be super clean *and* super nourished. Now all you have to do is prepare to have the link to this handy whenever guests come over and are like, "WHERE DID YOU GET THIS DELECTABLE SOAP??" A trendy, oh-so-comfortable cinched jumpsuit a ton of reviewers *swear* by as the ultimate travel and lounge piece, since it is easy to pack as a "one and done" outfit, matches any kind of shoe or outer layer vibe, and is ridiculously cozy to boot.
