BMW Will Start Hiking Prices In July
Most of BMW's lineup is about to get more expensive for 2026. The automaker recently informed dealers that prices for many of its models would increase by 1.9 percent starting July 1, and customers could pay as much as $2,500 more than before on certain cars.
Buyers interested in the
X5M
or
X6M Competition
, for example, will pay that $2,500 premium, according to a dealer bulletin obtained by
Cars Direct
. Prices for the
4 Series Coupe
and
Z4
will also increase by $1,100.
Photo by: BMW
However, the increase does not affect the pricing of BMW's electric vehicles, the M2, or the 2 Series. BMW made
mid-year price changes
on those two models in April, with customers paying as much as $2,750 more than before, depending on the trim.
We may have gotten a glimpse of the coming price increases last week when a leaked pricing guide revealed the 2026 M3 would cost
$1,700 more than before
. It now starts at $79,575, and we all know everyone will pay well over that for this car. The 2026 M3 Competition is $83,775 to start.
Thanks, Tariffs: No More Price Protection
In March, BMW told
The Wall Street Journal
that it would '
price protect
' the 2 Series and 3 Series it imports into the United States. The automaker announced this as US President Donald Trump's on-again, off-again tariffs sowed confusion in the industry.
A tariff on all vehicles imported into the country went into effect in April, and BMW only promised to keep prices the same through that month, and we're well past that. However, the bulletin announcing the pricing changes makes no mention of those tariffs. Instead, it says the price increases account for "inflation and enhancements to standard equipment where applicable."
Photo by: BMW
Automakers are still trying to navigate the current tariff situation and deploying a range of solutions to mitigate any extra costs. Volkswagen announced that it would keep prices unchanged through the end of June, while Volvo said it would likely have to pass some of those added costs
on to consumers
.
General Motors won't raise prices for now, while Ford has had to
raise the price of the Maverick
that it imports from Mexico. Tariffs could even
increase the cost of Hot Wheels
in the United States.
It's not uncommon for automakers to adjust prices going into a new model year, and a 1.9 percent increase isn't outside the norm. However, it comes at a challenging time for the industry as prices remain high for consumers.
Here's More BMW News:
BMW to Keep Making Z4 Because People Keep Buying Them: Report
Bad News: BMW Won't Build a New Supercar Anytime Soon
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Source:
Cars Direct
via
BMW Blog
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