Revolve Goes To The Hamptons With Summer Events & A FWRD X Virelle Pop-Up
Revolve is one of the hottest brands right now for Millennials and Gen Z. From fashion to beauty—and even home—it's a name built on working with influencers. And with no hotter destination right now (especially for influencers) than The Hamptons, it's easy to understand why Revolve is going out East for the summer with a series of exclusive events and a FWRD pop-up retail boutique cobranded with Vivrelle.
'Revolve is known for showing up in the most culturally relevant settings—whether that's in trending destinations or at key events. When we plan an activation, we focus on where our community of customers, brand partners, and influencers will be,' Kimmy Miura, Vice President of Public Relations, Talent and Influencer Relations at Revolve, tells me. 'It's not just about creating a beautiful backdrop to showcase the product, but about tapping into the lifestyle and moments where our product is naturally worn—from laid-back beach days and lounging at the house, to parties at Surf Lodge and brunches with coastal views. It's about being part of the full experience.'
Here's a look inside one of Revolve's exclusive influencer activations, along with the boutique co-branded with Vivrelle in Bridgehampton.
Cool-Girl Content Creation
Shopping in a garden
Whether it's the streets, beaches, or a private home, the Hamptons is one of those places where every single inch is a photo opp.
'The Hamptons is an ideal place for content creation because of its variety and visual range. In one location, you get sandy beaches, sailboats on the water, lush greenery with blooming hydrangeas, farmers markets with summer fruits, and wide-open lawns for family picnics,' says Miura. 'It captures the essence of summer in a way that feels both elevated and relatable. And that versatility makes it a strong setting for diverse storytelling; it has something for everyone.'
Content ping pong
One recent event was a week-long gifting suite at the 21 House at Reform Club in Amagansett. Effortlessly chic, the brand created a variety of activations for content creators to take photos, videos, and engage with the Revolve and the brands it sells. From the charming traditional interior to the hydrangea-drenched yard, the activation was truly authentic to both Revolve and The Hamptons.
A cute popsicle cart
'We wanted the space to feel like a blend of elevated coastal charm and classic Hamptons style, with a nod to this year's biggest color trend—butter yellow—all while staying true to Revolve's signature cool girl aesthetic,' notes Miura.
FWRD X Vivrelle Pop-Up
Exterior of the FWRD X Vivrelle Bridgehampton store
Brick and mortar retail locations have also become a major part of Revolve's strategy. With a store in Aspen, the brand is also in the process of opening a permanent location in the famed Grove shopping center in Los Angeles.
Unlike the invite-only activations, the FWRD X Vivrelle store is open to the public—and, in true Revolve fashion, it has been thoughtfully designed not just for shopping but also social media content creation. With an opening party that drew names including Rachel Zoe, Ryan Roth, Hannah Godwin, and Margot Oshry, it's a welcome and much-needed addition to Main Street.
The event was DJed by Pamela. Tick
The event was also an opportunity for emerging brands like La Fleur to associate with Revolve. According to Bailey Savoie, founder of the build-your-own-bouquet bar, it was a game-changer for her recently-launched business.
La Fleur flower cart founder Baily Savoie
'Partnering with Revolve was honestly a dream come true. I've been a loyal customer for years, so collaborating with a brand that feels so true to me and one that deeply resonates with my audience was incredibly special.'
However, the entrepreneur truly sees the value of not just being associated with her favorite brands, but also The Hamptons as a brand.
'Being associated with The Hamptons feels like such a natural fit for La Fleur. The area embodies everything my brand stands for—beauty, being whimsical, and an appreciation for aesthetics,' she reveals. 'The Hamptons is always ahead of the curve when it comes to innovation and curated experiences, which is exactly why La Fleur thrives in that environment.'
Chic shopping
The store itself was designed to feel authentic to the location. From the wooden shelves and accents, to the pink beach print wallpaper, classic white casement windows, and the life-size horse statues in the front of the store, it's the place to be seen this season, and to shop for the clothing and accessories to be seen in.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
5 minutes ago
- Yahoo
SODASTREAM WILL PAY $10,000 FOR THE MOST UNHINGED SPARKLING DRINK RECIPE
The "Made by Me" Campaign Invites Anyone in the U.S. to Submit a Wild Drink Idea on Instagram PURCHASE, N.Y., July 31, 2025 /PRNewswire/ -- This summer, Sodastream is on a mission to discover the most unhinged drink recipe creator in America, and they're offering $10,000 to the person bold enough to mix it up. Starting today, sparkling drink fans across the U.S. can head to @sodastream on Instagram and share their wildest sparkling drink recipe and drink name. One brilliantly original, offbeat idea will be named the most unhinged sparkling water recipe and take home $10,000.* The initiative is part of Sodastream's Made by Me campaign, which celebrates creativity, self-expression, and personalization in sparkling drink creation. The campaign draws inspiration from the growing "unhinged" trend on social media, where unexpected and unconventional content - from flavor experiments to confessional storytelling - continues to captivate audiences for its authenticity and relatability. With #unhinged used across 253k posts on TikTok alone. "Sodastream is about empowering people to personalize every part of their drink - from the fizz to the flavor to the vessel it's served in," said Aliza Leferink, CMO of Sodastream North America. "The unhinged mindset is all about freedom in flavor and the joy of experimenting without limits. That's exactly what we're celebrating with this campaign. Because at the end of the day, the best-tasting drink is the one made exactly the way you want it." To bring the creativity to real life, Sodastream is also hitting the road with a three-city pop-up tour, stopping in New York City, Philadelphia, and Boston. At each stop, fans can create their own unique drink, sample their creations at a mixology-style bar, and customize a take-home bottle complete with their name and signature flavor. With live DJ sets and interactive content moments, the tour brings the unhinged energy of the campaign to life. Whether created at home or at a pop-up, each idea is a reflection of how far imagination can go when personalization is the starting point. With Sodastream, there are no limits - only endless possibilities. *Terms and conditions apply. See the official rules here. About SodastreamSodastream, a PepsiCo subsidiary, is a top global sparkling water maker brand. Sodastream empowers consumers to create perfect personalized sparkling beverage experiences with just a push of a button. By allowing its users to make better choices for themselves and the planet – Sodastream is revolutionizing the beverage industry and changing the way the world drinks. To learn more about Sodastream visit and follow Sodastream on Instagram, TikTok, Facebook, and YouTube. Contact:Alison Brod Marketing + Communicationssodastream@ View original content to download multimedia: SOURCE Sodastream Error al recuperar los datos Inicia sesión para acceder a tu cartera de valores Error al recuperar los datos Error al recuperar los datos Error al recuperar los datos Error al recuperar los datos
Yahoo
5 minutes ago
- Yahoo
Roblox Lifts Bookings Outlook as Viral Hit 'Grow a Garden' Boosts Second-Quarter Engagement
Roblox (RBLX) shares soared intraday Thursday after the video game platform raised its full-year boo
Yahoo
5 minutes ago
- Yahoo
Naomi unfiltered: How WWE's ultimate heel champion found power in reinvention
Almost simultaneously, two of WWE's most enduring heroes flipped the script this year, choosing to abandon the morals that helped them reach the heights of their chosen field. John Cena, the post-Attitude Era flag-bearer for WWE, turned "Hustle, Loyalty and Respect" on its head, claiming the WWE fans wanted too much too often, and that he'd take it all away from them by retiring as WWE's 'last real world champion.' The results have been mixed. At times, such as with Cena's recent interactions with CM Punk and Randy Orton, there are callbacks to when they all played opposite roles, leaning heavily into a kind of jealousy Cena had for the freedom they were given. But when Cena has been out there trying to rationalize his motivations, it's almost new for the sake of being new. On the flip side, Naomi — who spent the better part of a decade with electric entrances, vibrant colors, a huge smile and gymnastic offense — has successfully transitioned over to the outlandish and unpredictable villain who's ready to fend off all challengers to her newly-won Women's World Championship. In 2017, San Antonio hosted its third Royal Rumble event. As fans poured into the Alamodome, you saw the usual assortment of wrestling attire, from black "Austin 3:16" and nWo shirts, to your colorful John Cena tees and hats. But a few fans stood out from the rest, taking pictures outside of the building in full Bella Twins cosplay. While there'd always been female fans wearing Divas merch, it was the first time I'd seen people fully lose themselves in Divas fandom to the point of imitation. Years later, my suspicions were confirmed that a strong portion of online fandom first discovered wrestling through "Total Divas," WWE's reality show that followed the lives, loves and lariats of various female talents across the company. One of the standouts across the show's nine-season run was Naomi, who fans saw transform from fun-loving Funkadactyl to the rule-breaking Team B.A.D., and finally to The Glow, a tribute to not only Naomi's bubbly personality and psychedelic style, but her days as a professional dancer for the NBA's Orlando Magic. The show also followed her relationship with Jimmy Uso and his extensive extended family, seeing the pair go from friends all the way to marriage and the stops in between. Along with her peers, it was the first time we'd really seen the lives of women in wrestling framed around what they experience on a day-to-day basis. '[At first] it didn't really feel or seem like that big of an impact as it was," Naomi tells Uncrowned. "But as it became more mainstream and more popular, and as the seasons went on, we realized, 'Wow, people really care about what we do. People really understand what we do. People are really inspired and motivated by what we do.' So then at that point, for me, the show became a lot more than just filming a fun show. It became more of something that I needed to do, and not just wanted to do.' Naomi's 'Glow' run kicked off in 2016, with a fresh, EDM entrance theme that began with all of the arena lights turned off. When the 'bring it to the floor' vocals hit, Naomi, dressed entirely in glow-in-the-dark attire, including light-up sneakers, would start dancing to the crowd's applause, handing out glow sticks along the way. Being a real dancer, she changed the moves up week after week, giving live audiences something different every time out. She captured her first world championship, the Smackdown Women's Title, seven months later at 2017's Elimination Chamber. After forfeiting the title due to injury, she recaptured it at WrestleMania that same year and held it for 140 days. Over that time, she wowed crowds with her full offensive arsenal, as of few competitors in the division could pull off Hurricanranas, top-rope blockbusters, springboard clotheslines, and her finisher, the split-legged moonsault. Even now, almost 10 years later, she's still finding ways to innovate, but admits it's not as easy as it used to be. "I do feel that I was one of the more athletic women [at that time]. But now these girls are next level, and I take so much inspiration from that, and I think it definitely gives you way more to create and showcase in the ring," Naomi says. "So, I love it. And it also pushes me to try new things. You have to be able to keep up. And if I ever get to the point where I don't feel like I can, then, you know, mama might be hanging up them boots. "But I love the challenge because I'm older now and I'm later in my career. There's a lot more miles on my body, a lot more bumps on my body, but I definitely look forward to [it] and I embrace that — that challenge of still making sure I still got it and I can keep up.' Naomi found herself in and out of the women's main-event scene over the ensuing few years, as well as the tag-team division. She captured the Women's Tag Team Titles with former Team B.A.D. crew member Sasha Banks at WrestleMania 38 in 2022, but walked out of the company a month later after a heavily-publicized creative dispute prior to "WWE Raw." More than a year passed before she returned to a wrestling ring, signing with Impact Wrestling in the spring of 2023. Performing under her given name, Trinity, she debuted in a glowing green fur coat with blue and purple stars flashing across the Impact Zone's LED boards, still very much aglow. Within three months, she captured the Impact Knockouts World Championship, defeating Deonna Purazzo at Slammiversary 2023. Like Drew McIntyre and Bobby Lashley before her, she found her time in Impact — and later TNA — to be a focal point in helping her career continue along its proper path. 'I just think TNA is such a special and amazing place, and I don't think that I would have been able to find my confidence during that time the way I did anywhere else," she says. "It's just such a great support system there and such incredible talent. "So I think that has a lot to do with it too — the perspectives of those [in charge there], they just get it and really allow that space and that freedom and that time to grow in wrestling.' Naomi made her surprise return to WWE at the 2024 Royal Rumble, getting her full 'Glow' entrance as the match's No. 2 entrant. She lasted more than an hour before being eliminated by one of the new kids on the block — the same talent that would ultimately trigger her new 'caution' character — Jade Cargill. Prior to that heel turn, though, Naomi, Jade Cargill and Bianca Belair formed 'The Big Three' — a kind of past, present and future of Black women's wrestling. But that 'past' exists in experience only, as the team-up served as the catalyst for Naomi to find a new passion, a new focus, and a brand-new style to further her wrestling success. After Belair and Cargill captured the Women's Tag Team Titles for a second time, Cargill was found cratered into the hood of an SUV backstage. Naomi stepped in as Bianca's replacement partner and title co-holder, only for Cargill to expose Naomi as the culprit at the 2025 Elimination Chamber. After an emotional back and forth between the three, Naomi leaned all the way into the brazen act of violence, citing under-appreciation and disrespect as the longest-tenured member of the group as the reason for her misdeed. So while her neon glow dimmed, the sirens and yellow caution tape soon shined a new light on her outlook and desires. '['Glow' Naomi] had done it all when it comes to being this babyface, and now she's at a point to where she's not getting results. She don't feel her friends are there for her," Naomi says. "She kind of ends up being bitter and scorned because she feels like nobody has her [back], like she has others, which led her to kind of snap a little bit and do something unthinkable — which, I think in life, we all know that people can push our buttons, or you can just get to a point where you reach your limit, you get to a breaking point. And I think that's what fans and people can kind of relate to, is understanding that part of emotion, people reaching a limit and a breaking point.' Whereas heel Cena maintained his trademark gear and music (to his credit, he reduced his Titantron to just his name), Naomi had a full-fledged makeover with her music, attitude, actions, and most notably, her look. Leaning into the crime scene aspect of her attack on Cargill, she found the perfect gear to match the random acts of violence she ushered into the women's division, ironically stamping them all to 'proceed with caution.' 'I ran with it," she says. "And I also, once I thought about it, I looked up online to see, from a product standpoint, what was already online that I could find that was 'caution.' And when I saw how much things were available, I was like, 'Oh yeah, this is it.' I actually just went online and looked for a bodysuit, and when I found that, that yellow caution bodysuit, I was like, 'Yeah, I think I'm going to run with this.'' Naomi soon parlayed her harder edge into a ladder match victory at Money in the Bank 2025, giving her the opportunity to challenge for a WWE title whenever she saw fit. After losing to Cargill in a No Holds Barred match at Evolution, she interrupted the instant classic between challenger Rhea Ripley and champion Iyo Sky to insert herself into the Women's World Championship match, making it a triple threat. With both women incapacitated, she stuck Sky with the Money in the Bank briefcase, threw Ripley out of the ring, then hit Sky her signature split-legged moonsault to win her third WWE world title. That eight-year gap between WWE World Title wins is one of the longst of anyone in company history, man or woman, but also a testament to just how far she's been able to go with something brand new. Now, Naomi has to make magic once more as she faces the same two competitors this Sunday on Night 2 of WWE SummerSlam 2025, this time without the advantage of fatigue or opponent surprise. But that's just another challenge for a talent who did what so few others have done: Pivoted away from was comfortable and once more found themselves at the very top of their game. And while she may not be making things easier for the people across from her in the ring, Naomi hopes those around her can build off of what she's been able to do. 'I would hope [I'm remembered] as a good, solid entertainer, someone that fans connected with and someone that was very creative and always evolved," she says. "And definitely as an African American woman and someone they can look at and get inspiration from, just like I do with [former WWE champion] Jazz. "When I came in and everybody was like, 'Watch her. She did it before you. And Jacqueline.' And so yeah, I hope I made it easier for the next generation and group of women.'
