Trader Joe's shoppers race to buy limited edition treat

Daily Mail​

21-04-2025

Shoppers are rushing to purchase a beloved Trader Joe's treat in stores nationwide.
Social media chaos erupted on Reddit after customers spotted the limited edition desert in stores last week.
The treat, Carrot Mini Sheet Cake, became an instant fan-favorite after making its store debut last year.
Now that they are back, customers are hoping to snag them before they're sold out everywhere.
'WOW! I just tried this for the first time. The cream cheese frosting is UNREAL. This may be the best out of all the mini sheet cakes,' a Reddit user wrote.
'I don't quite understand how it's meant to be more than one serving? I'm pretty sure it's meant to be consumed all at once,' a shopper joked on an additional post.
Stores nationwide have been selling the sheet cake for $5.49 to $5.99 per package.
The sheet cake began flying off the shelves just months after fans went wild over the chain's Kirkland Signature Peppermint Bark.
The sheet cake debuted in Trader Joe's stores last year and quickly became a fan favorite desert
Trader Joe's created the popular sheet cake by taking notes from the 'Medieval masses and grandmas of yore,' according to the product's description.
The desert is a mix of shredded carrots and warm spices baked together in a 'sweet and nutty base.'
Cream cheese icing tops the cake, and no baking or heating is necessary to enjoy the treat.
Multiple social media users have already claimed they would purchase the cake again and freeze it so that they can eat it in the future.
'I went last night and picked one up. Just cut a good slice out, ate it and found it to be absolutely delicious,' a shopper commented.
'Not overly sweet, the cake was moist and cream cheese frosting was subtle. Now I need to buy another and freeze it for future eating.'
Others were glad the cake was missing a common ingredient in baked goods - nuts.
'No nuts?! I can actually have them?! Score!!! So many of the commercial carrot cakes have walnuts in them so I can't have them. This is exciting!,' a fan responded.
Social media users insisted they needed to try the sheet cake and claimed they ate a significant amount of free samples
In addition to its signature foods, Trader Joe's made headlines last year for its mini tote bags, which swept the internet.
The mini totes sold out quickly and purchased by customers who waited in lines wrapped around buildings.
The viral mini canvas tote is one of the common $2.99 must buys that has been found on resale websites for prices up to $1,000.
The chain's latest hot commodity items were Mini Pastel Canvas Tote Bags, which hit shelves before Easter.
Customers were lining up like crazy to purchase the limited-edition tote also worth $2.99 in stores.
'People's obsession with these mini Trader Joe's reusable bags highlights a unique intersection between consumer behavior, branding, and social status,' psychotherapist Jonathan Alpert told FOX Business.
'These bags have transformed from simple and practical grocery carriers to coveted items that carry a certain cultural cachet.'
It's unclear which stores are still selling the pastel-colored totes, but one to four bags in the set have already been listed for thousands of dollars on eBay.
Trader Joe's is in the process of opening a dozen new stores across 10 states.
Its latest store openings were in Murfreesboro, Tennessee, and Seattle, Washington, earlier this month.
Trader Joe's had already opened 34 stores across the US last year, many of which received hundreds of shoppers on opening days.
As of now, Trader Joe's operates more than 600 grocery stores nationwide.