Desigual unveils unisex capsule with Botter inspired by kinetic movement
Titled "Rise & Fall: Anatomy of a Jump," the collection presents a visual and conceptual reflection on movement, change, and freedom of expression through fashion. Combining the identities of both brands, the unisex capsule narrates the phases of a jump — from impulse and tension to fall and release — through kinetic silhouettes that merge structured tailoring with fluid forms. The pieces reimagine elements from Desigual's archive with a contemporary lens, highlighting technical fabrics, architectural cuts and aesthetic details that echo the fluidity of water.
With this partnership, Desigual strengthens its international presence, particularly in Northern Europe, where Botter maintains strong cultural roots and a strong resonance with younger consumers. The collection will be available online and in stores from August 26.
This new launch aligns with Desigual's broader transformation strategy, which aims to reinforce its creative direction and differentiated positioning in the global fashion landscape. This evolution includes the upcoming presentation of its Studio line, set to debut with a fashion show in Barcelona on September 10. It also follows the appointment of actress Ester Expósito as the brand's new ambassador, as part of Desigual's ongoing effort to connect with new generations.
Founded by Thomas Meyer in 1984, Desigual currently operates over 280 single-brand stores and is present in 107 markets through 10 sales channels. The brand reported total revenues of €332 million in fiscal 2024, driven primarily by international expansion and growth in its online channel.
Botter, founded by Rushemy Botter and Lisi Herrebrugh in 2017, blends Belgian and Dutch tailoring with multicultural influences. After winning the Grand Prix at the Hyères Festival in 2018 and being finalists for the LVMH Prize, the pair took over the artistic direction of Parisian fashion house Nina Ricci, a role they held until 2022. They currently lead their namesake label while also serving as artistic directors of G-Star, a role they began in April 2024.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
LeMonde
3 hours ago
- LeMonde
After Ferrand-Prévot's triumph in the Tour de France Femmes, France 'is now enamored by women's cycling'
For 36 years, France had longed to see one of its riders finish the Tour de France wearing the yellow jersey. That wait ended on Sunday, August 3, in Châtel, Haute-Savoie, located in the Alps. "Pauline Ferrand-Prévot has found her Holy Grail," wrote Le Soir. The leader of the Visma-Lease a Bike team, winner of the 2025 edition and the "new Sun Queen," has "captivated" the country in recent days, wrote the Belgian daily. Like many international outlets, the paper celebrated the women's version of the Tour, packed with drama and standout moments. This was especially true after the men's race, where the suspense was short-lived. "The fourth edition of the modern Tour was predicted to be one for the history books (...) And it certainly delivered," observed American outlet The Athletic. Like other foreign publications, The Guardian highlighted the public enthusiasm surrounding the race, validating the vision of its director, former cyclist Marion Rousse. Rousse remarked that she was delighted "not to have seen a Tour de France Femmes, but a Tour de France" along the roadside. Record viewership figures (25.7 million viewers on France Télévisions) confirmed the enthusiasm.
Fashion Network
5 hours ago
- Fashion Network
Italian regulator hits Shein with 1 million euro greenwashing fine
Italy's competition authority (AGCM) imposed a 1 million euro (1.16 million dollar) fine on China-founded fast fashion online retailer Shein on Monday for misleading customers on the environmental impact of its products. This is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company 40 million euros on July 3 over fake discounts and misleading environmental claims. The Italian fine was imposed on Infinite Styles Services Co. Limited, a Dublin-based company that operates Shein's website in Europe, following a "greenwashing" investigation by AGCM launched last September. Shein did not immediately respond to a request for comment. AGCM said the environmental sustainability and social responsibility messages on Shein's website "were sometimes vague, generic, and/or overly emphatic, and in other cases omitted and misleading." Shein's claims on circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said. Shein promotes the 'evoluSHEIN by design' collection as clothes made using more sustainable and responsible manufacturing. AGCM said consumers could be misled to think that the collection was made with eco-friendly materials and fully recyclable, "a fact that, considering the fibres used and currently existing recycling systems, is untrue". The authority also took issue with Shein's "vague and generic" commitments to cut greenhouse emissions by 25% by 2030 and to net zero by 2050, noting they contradicted its increase in emissions in 2023 and 2024. The Italian regulator said its overall assessment was influenced by an "increased duty of care" falling on Shein, "because it operates in a highly polluting sector and with highly polluting methods" such as fast and super-fast fashion. AGCM is in charge of consumer protection as well as competition. When AGCM's investigation was launched last year, Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record came under increased scrutiny last year after reports that it was planning to list its shares in London.
Fashion Network
5 hours ago
- Fashion Network
Italian regulator hits Shein with 1 million euro greenwashing fine
Italy's competition authority (AGCM) imposed a 1 million euro (1.16 million dollar) fine on China-founded fast fashion online retailer Shein on Monday for misleading customers on the environmental impact of its products. This is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company 40 million euros on July 3 over fake discounts and misleading environmental claims. The Italian fine was imposed on Infinite Styles Services Co. Limited, a Dublin-based company that operates Shein's website in Europe, following a "greenwashing" investigation by AGCM launched last September. Shein did not immediately respond to a request for comment. AGCM said the environmental sustainability and social responsibility messages on Shein's website "were sometimes vague, generic, and/or overly emphatic, and in other cases omitted and misleading." Shein's claims on circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said. Shein promotes the 'evoluSHEIN by design' collection as clothes made using more sustainable and responsible manufacturing. AGCM said consumers could be misled to think that the collection was made with eco-friendly materials and fully recyclable, "a fact that, considering the fibres used and currently existing recycling systems, is untrue". The authority also took issue with Shein's "vague and generic" commitments to cut greenhouse emissions by 25% by 2030 and to net zero by 2050, noting they contradicted its increase in emissions in 2023 and 2024. The Italian regulator said its overall assessment was influenced by an "increased duty of care" falling on Shein, "because it operates in a highly polluting sector and with highly polluting methods" such as fast and super-fast fashion. AGCM is in charge of consumer protection as well as competition. When AGCM's investigation was launched last year, Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". Founded in China, Shein is known for its cheap tops and dresses. Its treatment of workers and environmental record came under increased scrutiny last year after reports that it was planning to list its shares in London.
