Lorraine show cut as ITV announce daytime TV shake up
Lorraine show cut as ITV announce daytime TV shake up
ITV have announced a big shake up to their morning scheduling, meaning we'll see less of Lorraine Kelly on our screens.
Lorraine is seeing a big change in 2026 as ITV shift morning programming
(Image: ITV )
ITV will be making some big changes to their morning programming, with scheduling and production of their daytime shows taking the hit. From January 2026 shows like Good Morning Britain, Lorraine, This Morning and Loose Women will face major changes.
The main impact on the daytime schedule will be Lorraine, the 9am chatshow hosted by veteran host, Lorraine Kelly. As Good Morning Britain is due to run for 30 minutes longer, from 6am to 9.30am, Lorraine's airtime will be cut by 30 minutes.
With the changes it will run for 30 minutes from January. ITV have said that the efficiencies gained from the changes in the production of these shows will be reinvested in other genres like drama after the success of Mr Bates vs The Post Office.
Other genres they plan to invest in are sports, reality and entertainment. For the latest TV and showbiz gossip sign up to our newsletter .
As well as its change of run time in the new year, Good Morning Britain (GMB) will be produced by ITV News at ITN by a dedicated team at their base at Gray's Inn Road in London. It is said that this change will see ITV bring all its national news gathering into one hub.
This means that the journalistic and production resources will already be in place for national news bulletins and for their digital platforms including ITVX.
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Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios, although they will be broadcast from a new location in central London. The studios are consulting with its daytime teams about a proposal that from 2026 would see the three shows produced by one team.
Lorraine's new slot, 9.30am-10am, will run on a seasonal basis for 30 weeks of the year. This is said to align with the lead Daytime presenters who host their shows around a seasonal pattern rather than throughout the year. During the weeks Lorraine is not on air, Good Morning Britain will run for an additional half an hour from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year. On the other hand, much like Lorraine, Loose Women will also be on a seasonal basis for 30 weeks of the year and air between 12.30pm and 1.30pm . This was how it was originally scheduled until 2016, when they changed it to become an all year round chat show.
Managing Director of ITV's Media and Entertainment Division, Kevin Lygo explained: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
"These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever."
It is said that the changes will allow for more investment in coverage of the biggest sporting events like next year's football World Cup as well as the UK's biggest reality and entertainment shows, and will strengthen ITV's ability to continue to attract the biggest commercial audiences both on linear channels and online through ITVX.
Kevin added: "I recognise that our plans will have an impact on staff off screen in our Daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.
"Daytime has been a core element of ITV's schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade."
These changes will form part of a renewed agreement between ITV and ITN, for ITN to produce national, international, London and digital news for ITV for at least the next five years.
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