In Mint Condition: Tobe Nwigwe Reveals Reebok x Chukwu ABUO
All ofTobe Nwigwe's creative ventures are highly intentional, be it his unwavering wordplay on a genre-blurring track or, as he's been locked in on as of late, a new needle-pushing collaborative footwear project. For the latest chapter in hisReebokx Chuku creative partnership, Nwigwe has curated the Reebok x Chukwu ABUO – a modern-day reimagining of the Reebok BB 4000 II rooted in family and representative of his artistic journey.
The sneaker features a mixed-material upper, complete with comingling hairy suede, nubuck leather, and textile, while curved overlays, a lace toggle closure, and a custom-molded heel logo round out the sleek design.
'Chukwu ABUO is more than just the next drop, it's a reflection of growth, deeply rooted in my family and heritage, connecting where I've been with where I'm going,' Nwigwe explained of the highly personal release. 'This collection represents clarity, how my past and future align in the now. It's a refined continuation of what I started: classic, elevated, tailored, and still undeniably me.'
Even down to the colorway, the mint hue is core to Nwigwe's creative DNA. 'The Mint throughout isn't just a color, it symbolizes new beginnings and things falling into place as they're 'Mint' to be,' he says, contextualizing his inaugural 'Preseason OTU' launch earlier this year as the groundwork for this new drop.
'OTU was the beginning, and together with ABUO, they're two chapters in a bigger story about duality, balance, and staying grounded in where you're from while stepping into what's ahead.'
And, as always, family is at the collection's core. 'Family was at the heart of every design decision in this collection. My kids inspire how I think, create, and move through life. This collection reflects that energy and intention. It's a piece of my family's story—created with care, and meant to be shared from my family to yours.'
With that sentiment guiding the new release, not only does Nwigwe's family front the new campaign, but the Reebok x Chukwu ABUO comes amply stocked in Juniors, Childrens, and Infant sizing. An apparel capsule spanning a heavyweight hoodie, coaches jacket, graphicwear, and sweats is also included in the ABUO drop.
Peep the full collection in the striking shoot above and catch it when it drops on theReebokwebstore on August 22, at 10 a.m. EST.
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