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News.com.au
2 hours ago
- News.com.au
‘Blown away': $49 item making 31yo more than $100,000
When Catie O'Neill was in the midst of a turbulent hair journey, she came up with a more than $100,000 business idea to solve it. The 31-year-old Melbourne local is the founder of My Glow 2, a body exfoliator brand that has garnered a cult following and is now a seven-figure business. However, while growing the business, she found herself stuck in a frustrating hair cycle. 'It would go thick and beautiful and then it would start snapping,' she told Ms O'Neill couldn't work out why her hair was so unstable, she believed she was doing all the right things. Eventually she saw a dermatologist, who told her sun damage was messing up her locks and that was the moment she realised there was a gap in the market for hair protection. This is when the 31-year-old came up with her second big business idea, Shirley's Secret, a hair mist that protects against UV damage. 'I spent two years creating a formula that focuses on scalp care and length protection, shielding hair from UV, pollution, and daily stress,' she said. 'It's like a sunscreen for your hair, but designed to be worn every day.' The 31-year-old founder said that, while there are so many products on the market that aim to fix damaged hair, there aren't that many around to prevent it. The business launched in May this year and to great success, with the brand selling over 1000 units in 72 hours. 'We were completely blown away,' she said. The $49 product didn't sellout but that was because she had worked hard to prepare for launch with the right stock levels. 'I didn't want to be a sellout brand,' she said. The fact the brand hasn't sold-out, though, doesn't mean it hasn't been a roaring success. In fact, Ms O'Neill revealed the brand is on 'track to be a six-figure business' within 12 months. The brand founder is stoked because she had to invest over $100,000 to launch the business and has decided to put-off things like becoming a homeowner to bet on her idea. 'You've got to make the decision. Do I take a gamble on myself? Or take the safer option, which is investing into real estate,' she said. For Ms O'Neill, it was a no-brainer because she's 'highly confident' in her own abilities, the brand, and the product, and the response so far has just confirmed it. Coming up with her hair protection idea was a 'light-bulb' moment and all the feedback she was receiving prior to the launch was positive. 'When I speak to people, they're like, 'wow! Why didn't I think of that?'' she said. The young Aussie argued that getting a response like that is as good as formal 'market research' because you immediately know your idea is hitting a nerve. It has also helped that this isn't her first rodeo. She launched her first business when she was 23 and, when she was younger, she found it difficult when people wouldn't take her 'seriously', but now she is far more confident. 'This time around I can navigate more difficult conversations with a lot more confidence and it is like water off a duck's back,' she said. She's also aware of what not to do. In the past she has fallen into the trap of 'chasing the shiny object' but this time she's reinvesting everything back into her one idea.
News.com.au
6 hours ago
- News.com.au
Maddingley agent's ‘f***ing nice house' sales pitch goes viral
A Melbourne real estate agent who used an F-bomb 'sentence enhancer' to describe a western suburbs home has gone viral with his unapologetically Aussie sales pitch. YPA Bacchus Marsh's Mark Edwards' straight-talking listing video opens innocently enough, but gets a jarring pivot when he describes the 2 Croton Lane, Maddingley, home as 'a f***ing nice house'. And the colourful language has since lit up Instagram feeds and packed out open-for-inspections. Experts say this suburb is better than yours 'I just walked through the door and thought, this is a f**king nice house,' Mr Edwards said. 'No script, no over-the-top sales pitch, just exactly what I thought when I saw it. Too many agents put on an act in videos, but that's not me. 'If I'm going to be in one, it's going to be as 'Mark' as it gets, authentic, down-to-earth and pretty Aussie mate.' The expletive-inspiring single-level home is set on a landscaped block and showcases 2.74m-high ceilings with square-set cornices in its two living zones, which also have sweeping views over the Werribee Ranges. A generous main bedroom has a walk-in wardrobe and an ensuite with an oversized shower and stone benchtop, while two further bedrooms with built-in wardrobes are serviced by a stylish main bathroom with matching finishes. The kitchen, complete with stone benches, undermount sink, premium appliances, dishwasher and a huge walk-in pantry, connects to a bright open-plan living and dining area. From here, sliding doors open to a decked, covered alfresco with a built-in outdoor kitchen, the ideal spot for summer barbecues. In the backyard, a full concrete swimming pool — chosen over fibreglass to double as a retaining wall — is the centrepiece, framed by established gardens and a paved entertaining area. Mr Edwards said 'there's no mucking around here'. 'This home a quality build with upgrades everywhere you look,' he said. 'And the pool area? Looks like a ripper spot to have a beer.' The home also boasts an oversized double garage with internal and drive-through access, a rear carport, ducted heating and cooling, a split system, and solar panels. The YPA Bacchus Marsh agent said the property's quality finishes, practical layout and outdoor spaces had already generated multiple offers and interest from young families, downsizers and locals looking to upgrade. 'The first few calls I got were literally: 'G'day Mark, I want to see that f**king nice house,'' Mr Edwards said. 'It shows people do watch the videos, if they're worth watching.'
ABC News
8 hours ago
- ABC News
Gardening Australia: S36 Episode 25 Winter: Native Garden Design & Orchid Show
Gardening Australia NEW EPISODE Lifestyle Feel-Good Inspiring Watch Article share options Share this on Facebook Twitter Send this by Email Copy link WhatsApp Messenger Inspiring, entertaining and full of practical advice, join Costa Georgiadis and the team as they unearth gardening ideas, meet avid gardeners and look at some of the most inspiring gardens from across the country.
